Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Sony › TVs
Sony
Sony 77 Class XR8C Series OLED 4K UHD TV

Sony 77 Class XR8C Series OLED 4K UHD TV

Best price now

$2,498.00at Sam's ClubChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Sam's Club

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $2,498.00 at Sam's Club on Nov 9.

Our take on the Sony 77 Class XR8C Series OLED 4K UHD TV

The Sony XR8C is a 77-inch 4K OLED TV built on a WOLED panel with a 120 Hz native refresh rate and Sony's XR processor. It runs Google TV with four HDMI inputs, two USB ports and Dolby Atmos support. It sits below Sony's flagship OLEDs, so it trades some brightness and anti-glare treatment for the core picture quality and processing Sony is known for. It suits movie and sports viewers who want a big OLED and Sony's motion handling without stepping up to the top tier.

Best forLarge living rooms and dedicated home theatersMovie and streaming fans who want deep blacksSports and console gamers needing 120 HzBuyers who want Google TV and Sony processing
Pros
  • OLED panel gives per-pixel contrast and true blacks
  • 120 Hz native refresh with XR OLED Motion
  • Four HDMI ports cover a console, soundbar and streamers
  • Google TV has broad app support and good voice search
  • Dolby Atmos support for compatible soundbars and receivers
  • Sony's XR processor handles upscaling and motion well
Cons
  • WOLED panel is less bright than QD-OLED rivals in a bright room
  • No anti-glare coating like Sony's step-up models
  • Only two USB ports
  • Peak brightness limits HDR punch in daylight
  • Stand and bezel design is plainer than premium Sony sets

Sony 77 Class XR8C Series OLED 4K UHD TV prices at every store

  • Sam's ClubNew

    In stock

    $2,498.00Free shippingChecked Nov 9
    Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Sony 77 Class XR8C Series OLED 4K UHD TV price history

$2,498.00$2,498.00
Nov 7Nov 9

Lowest price we've seen: $2,498.00 on Nov 7 at Sam's Club. Tracked across 1 store since Nov 7.

What reviewers say

Owners and reviewers treat the XR8C as a strong big-screen OLED with Sony's usual motion and upscaling strengths. Most praise the contrast and Google TV, while some note it cannot match brighter QD-OLED sets in a sunlit room.

What people mention
  • Picture contrastPraisedOwners say the OLED panel delivers deep blacks and clean shadow detail.
  • BrightnessMixedReviewers find it fine in dim rooms but weaker than QD-OLED rivals in daylight.
  • MotionPraisedSports and gaming look smooth thanks to the 120 Hz panel and motion processing.
  • Smart platformPraisedGoogle TV is described as fast and well stocked with apps.
  • ReflectionsCriticisedSome owners note glare is more visible than on Sony's anti-glare models.

Specifications

Screen Resolution
3840x2160 (4K Ultra HD)Source
Screen Size (")
77.0Source
Screen Size
77"Source
Resolution
4K OLEDSource

Questions and answers

Is the Sony XR8C good for gaming?
Yes. It has a 120 Hz native panel and four HDMI inputs, so a PS5 or Xbox can run at high frame rates. It lacks the dedicated game menu depth of Sony's flagship sets but covers the basics.
How does it compare with Sony's flagship OLED?
The flagship adds a brighter panel and an anti-glare coating. The XR8C keeps the same Google TV platform and Sony processing but is dimmer and more reflective.
Does it support Dolby Vision and Dolby Atmos?
It supports Dolby Atmos for compatible soundbars and receivers. Dolby Vision support varies by region and firmware, so check the spec sheet for your model.
Is a 77-inch OLED right for my room?
A 77-inch set suits viewing distances of roughly 8 to 10 feet. OLED contrast holds up well in dim rooms, but a bright, sunlit room favors a brighter QD-OLED or mini-LED set.
What is in the box?
The TV, its stand, a remote, batteries and a power cable. HDMI cables are not included.
Where is the Sony 77 Class XR8C Series OLED 4K UHD TV cheapest?
At Sam's Club, for $2,498.00, as of our latest check.
Is the Sony 77 Class XR8C Series OLED 4K UHD TV at its lowest price?
Yes: $2,498.00 is the lowest price we've seen for it since November 7.

Shoppers also compared

  • L
    LG 77" Class 4K UHD OLED C4 Series 120 Hz Web OS 24 Smart TV with Dolby Vision - OLED77C4PUA
    LG 77" Class 4K UHD OLED C4 Series 120 Hz Web OS 24 Smart TV with Dolby Vision - OLED77C4PUA
  • L
    LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP
    LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP
  • L
    LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV
    LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV
  • R
    Roku Pro Series OLED
    Roku Pro Series OLED
  • S
    Samsung S95H OLED TV
    Samsung S95H OLED TV
  • S
    Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026
    Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026
  • S
    Sony K-75XR90
    Sony K-75XR90
  • P
    Panasonic TV75W95 75-Inch Oled Tv
    Panasonic TV75W95 75-Inch Oled Tv

More from Sony

  • S
    Sony 77 Inch OLED 4K TV
    Sony 77 Inch OLED 4K TV
  • S
    Sony BRAVIA 7 65-inch LED TV
    Sony BRAVIA 7 65-inch LED TV
  • S
    Sony 65 Inch Class BRAVIA 9 II TV with Gemini
    Sony 65 Inch Class BRAVIA 9 II TV with Gemini
  • S
    Sony K-65XR50 65' TV With Fixed-Mount
    Sony K-65XR50 65' TV With Fixed-Mount
  • S
    Sony Bravia 2 II LED TV 65-Inch 4K
    Sony Bravia 2 II LED TV 65-Inch 4K
  • S
    Sony Bravia 7 II True RGB 4K TV
    Sony Bravia 7 II True RGB 4K TV
  • S
    Sony 65 Inch Bravia 9 XR90 Smart TV
    Sony 65 Inch Bravia 9 XR90 Smart TV
  • S
    Sony Alpha a6000 Mirrorless Digital Camera
    Sony Alpha a6000 Mirrorless Digital Camera
All Sony deals and products →

More oled tvs

  • L
    LG 65 Class C5 Series OLED Evo AI Smart TV
    LG 65 Class C5 Series OLED Evo AI Smart TV
  • S
    Samsung QN65S90HAE 65-inch OLED Smart TV
    Samsung QN65S90HAE 65-inch OLED Smart TV
  • S
    Samsung 65" Class S95H Series OLED 4K UHD Vision AI Smart TV with Q-Series 5.1.2 Channel Soundbar System
    Samsung 65" Class S95H Series OLED 4K UHD Vision AI Smart TV with Q-Series 5.1.2 Channel Soundbar System
  • L
    LG OLED Evo C3 55" 4K Smart TV
    LG OLED Evo C3 55" 4K Smart TV
  • L
    LG C6 OLED evo AI Smart 4K TV 65"
    LG C6 OLED evo AI Smart 4K TV 65"
  • L
    LG 65' Class OLED evo AI C5 Series 4K Smart TV
    LG 65' Class OLED evo AI C5 Series 4K Smart TV
  • L
    LG C5 evo
    LG C5 evo
  • S
    Samsung 77 S90H Series OLED 4K UHD Smart Vision AI TV
    Samsung 77 S90H Series OLED 4K UHD Smart Vision AI TV
Refresh Rate
120 Hz native (XR OLED Motion)Source
Panel Type
OLED with Direct LED backlightSource
Smart Platform
Google TV (Android-based)Source
HDMI Ports
4x HDMISource
USB Ports
2x USBSource
Dolby Atmos
supports Dolby AtmosSource
Panel Technology
WOLED panelSource