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The Sony Bravia 3 is Sony's entry-level 4K LED smart TV, running Google TV with the same picture-processing brand name as Sony's pricier sets. It covers the basics well: 4K HDR playback, a clean Google TV interface and Sony's familiar design. Against rivals at the same tier, it lacks the full-array local dimming and high brightness of mid-range models, so HDR highlights and black levels are modest. It suits buyers who want a Sony badge, Google TV and simple streaming in a bedroom or secondary room more than videophiles chasing contrast.
In stockShips from New Zealand · priced in NZD (NZ$2,225.00) · duties may applyReturn policy
Availability unknown
Lowest price we've seen: $629.99 on Nov 13 at Best Buy. Tracked across 1 store since Nov 13.
Owners of Sony's entry 4K sets generally like the Google TV interface and the brand's picture processing, but many note that brightness and contrast are ordinary for the class. Complaints tend to focus on black levels and built-in sound rather than reliability.
The Sony Bravia 3 is a 4K HDR LED smart TV with the 4K HDR Processor X1. 4K X-Reality PRO analyzes, cleans and refines images using Sony's 4K database, so older and lower-resolution content looks closer to 4K. Triluminos PRO reproduces over a billion colors with enhanced saturation and hue.
Motionflow XR increases the number of images shown each second and controls the LED backlighting to reduce blur in fast-moving action. Ambient light sensing adjusts screen brightness to the room, and each part of the picture is optimized based on the brightness of the image. Dolby Vision and Dolby Atmos are supported, and the X-Balanced Speaker handles sound.
You can control it with Google Assistant or with Alexa-enabled devices. A game settings menu keeps game status and assist functions in one place, and Dolby Vision is supported for gaming. The compact Eco Remote has a flush surface with a polyurethane coating that is easy to clean, and it controls connected devices. The TV sits on a slim wedged stand designed to match it.
