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The Sony BRAVIA 3 II is a 65-inch 4K HDR LED smart TV, the second generation of Sony's entry-level BRAVIA line. It borrows Sony's XR processor with AI scene recognition, XR Triluminos Pro color and XR Clear Image upscaling from the step-up models, and it supports Dolby Vision and Dolby Atmos. It suits buyers who want Sony's processing and Google TV smarts without paying for mini-LED or OLED. Against rivals at this tier it leans on processing and color accuracy rather than peak brightness or deep blacks, since it is a standard direct-lit LED panel without local dimming.
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Lowest price we've seen: $898.00 on Nov 13 at Amazon. Tracked across 1 store since Nov 13.
Owners of the BRAVIA 3 line praise the picture processing, color and upscaling for the tier, and the Google TV interface. Complaints center on black levels and brightness in bright rooms, plus modest built-in sound.
The Sony BRAVIA 3 II is a 65-inch 4K HDR LED smart TV from 2026. It uses an LCD panel with a Direct LED backlight. The XR Processor uses AI scene recognition to adjust color, contrast and clarity. XR Clear Image upscaling restores texture and detail in lower-resolution content.
XR Triluminos Pro reproduces over a billion colors. The TV supports Dolby Vision HDR and Dolby Atmos spatial audio.
It runs Google TV with the Google Gemini voice assistant for search and smart home control, and it supports personalized profiles. Sony Pictures Core streams titles from the Sony Pictures catalog using Pure Stream high-bitrate technology.
