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The Sony Bravia XR X90K is a 65-inch 4K LED TV with a full-array backlight and local dimming, driven by Sony's Cognitive Processor XR. It covers the main HDR formats, runs Google TV, and adds Dolby Atmos sound plus features built for the PlayStation 5. It suits people who want a bright, all-round set for movies, sports and gaming without stepping up to Sony's mini-LED or OLED models. Against rivals at the same tier, it gives strong motion and upscaling but fewer dimming zones and less contrast than mini-LED sets.
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Lowest price we've seen: $1,499.99 on Nov 13 at Sony. Tracked across 1 store since Nov 13.
Owners and reviewers treat the X90K as a dependable upper-mid LED TV. They praise its picture processing, motion and gaming features, and note that black-level uniformity and off-angle viewing are its weak spots.
The Sony Bravia XR65X90K is a 65-inch 4K HDR LED smart TV. It uses a full array LED panel.
It supports Dolby Atmos audio and includes smart features for streaming and home entertainment.
