Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Sony
Sony
Sony Bravia 7 II True RGB TV 55-inch

Sony Bravia 7 II True RGB TV 55-inch

Best price now

50"$1,299.9955"$1,398.00
75"
$1,599.00
$1,398.00at Abt Electronics & AppliancesChecked 5 h ago

Compared across 6 stores. Prices are checked against each store and labelled with when.

Visit Abt Electronics & Appliances

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Lowest price today: $1,398.00 at Abt Electronics & Appliances (checked Nov 10, 2026).
  • Checked at 6 stores.

Our take on the Sony Bravia 7 II True RGB TV 55-inch

The Bravia 7 II is Sony's mainstream Mini LED 4K TV, and this version adds a True RGB backlight that drives red, green and blue LEDs directly instead of using a color filter. That means purer, brighter color than the filter-based Mini LED sets it replaces, with 120 Hz, four HDMI ports and full HDR support. It runs Google TV with Google Assistant, Alexa and Siri, and the anti-glare coating helps in bright rooms. It suits movie and sports viewers who want Sony's processing and color without stepping up to the flagship Bravia 9, though off-angle viewing is its weak spot.

Best forLiving rooms with bright windowsMovie and sports fans who want accurate colorPS5 and console gamers needing 120 Hz and four HDMI inputsBuyers who want Sony processing below flagship money
Pros
  • True RGB backlight gives wide, vivid color without a filter
  • 120 Hz panel with four HDMI ports suits consoles and sport
  • Strong anti-glare coating for bright rooms
  • Google TV with Google Assistant, Alexa and Siri
  • Sony's upscaling and motion handling are a step above budget Mini LED sets
Cons
  • Color and contrast fade noticeably off-center
  • Mini LED blooming around bright objects on dark scenes
  • Heavy at 80.7 lb; wall mounting takes two people
  • Google TV interface can feel busy with ads and suggestions

Sony Bravia 7 II True RGB TV 55-inch prices at every store

  • ShopSimonNew

    In stock

    $1,398.00Checked 5 h ago
    Visit ShopSimon
  • Abt Electronics & AppliancesNew

    In stock

    $1,398.00Checked 5 h ago
    Visit Abt Electronics & Appliances
  • Electronic ExpressNew

    In stock

    $1,398.00Checked 5 h ago
    Visit Electronic Express
  • Best BuyNew

    In stock

    $1,399.99Checked 5 h ago
    Visit Best Buy
  • NFMNew

    In stock

    $1,399.99Checked 5 h ago
    Visit NFM
  • CrutchfieldNew

    In stock

    $1,399.99Checked 5 h ago
    Visit Crutchfield

Also available at

  • B&H Photo-Video-AudioCheck price at B&H Photo-Video-Audio
  • BrandsMart USACheck price at BrandsMart USA
  • SonyCheck price at Sony
  • PC Richard & SonCheck price at PC Richard & Son
  • Schaefer'sCheck price at Schaefer's
  • Jetson's ApplianceCheck price at Jetson's Appliance
  • Standard TV & ApplianceCheck price at Standard TV & Appliance
  • GreentoeCheck price at Greentoe

Sony Bravia 7 II True RGB TV 55-inch price history

Lowest price we've seen: $1,398.00 on Nov 10 at ShopSimon. Tracked across 14 stores since Nov 10.

What reviewers say

Owners and reviewers rate the picture highly, especially color depth and brightness, and call it a strong step up from standard Mini LED sets. Most complaints center on off-angle viewing and some blooming in dark scenes.

What people mention
  • ColorPraisedViewers say the RGB backlight delivers noticeably richer, more natural color than filter-based Mini LED TVs.
  • BrightnessPraisedOwners report it holds up well in sunlit rooms and handles HDR highlights without clipping.
  • Viewing angleCriticisedReviewers note color and contrast drop off sharply once you move off-center.
  • BloomingMixedSome see halos around bright objects on dark backgrounds; others say local dimming keeps it subtle.
  • SetupPraisedBuyers describe unboxing, stand assembly and Google TV setup as quick and straightforward.
  • WeightCriticisedOwners warn the set is heavy and needs two people to lift onto a wall mount.

Specifications

Resolution
3840 x 2160
CEC Enabled
Yes
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support

Questions and answers

Is the True RGB backlight a real upgrade over regular Mini LED?
Yes. It uses separate red, green and blue LEDs instead of a white backlight with a color filter, so colors stay purer at high brightness. The difference shows most in saturated HDR content.
Is it good for PS5 and Xbox gaming?
Yes. It has a 120 Hz panel, four HDMI ports and low input lag in game mode. Check that your console is set to the enhanced HDMI format for 4K at 120 Hz.
How does it compare with the Bravia 9?
The Bravia 9 has far more dimming zones and higher peak brightness, so it controls blooming better. The Bravia 7 II gets you the RGB color and Sony processing for less.
Do I need a soundbar?
The built-in speakers are fine for news and casual viewing but thin for movies. Most buyers add a soundbar or use the TV as a center channel with a receiver.
Does it support wall mounting?
Yes, it uses a standard VESA pattern, but at 80.7 lb plan on two people and a mount rated well above that weight.
Which streaming apps are built in?
Google TV includes Netflix, Prime Video, Disney+, YouTube and Hulu, plus the usual app store for others.
Where is the Sony Bravia 7 II True RGB TV 55-inch cheapest?
At Abt Electronics & Appliances, for $1,398.00, as of our latest check.
Where can I buy the Sony Bravia 7 II True RGB TV 55-inch?
14 stores we checked sell it, including ShopSimon, Abt Electronics & Appliances, Best Buy, NFM, Crutchfield.

Stores we've priced the Sony Bravia 7 II True RGB TV 55-inch at

  • B&H Photo-Video-Audio deals and prices
  • Best Buy deals and prices
  • BrandsMart USA deals and prices
  • Crutchfield deals and prices
  • Electronic Express deals and prices
  • Greentoe deals and prices
  • NFM deals and prices
  • PC Richard deals and prices
  • Schaefer's deals and prices
  • ShopSimon deals and prices
  • Sony deals and prices

More from Sony

  • S
    Sony BRAVIA 5 K98XR50 98-inch Mini LED TV
    Sony BRAVIA 5 K98XR50 98-inch Mini LED TV
  • S
    Sony FW-98BZ30L 98 Inch 4K HDR Display
    Sony FW-98BZ30L 98 Inch 4K HDR Display
  • S
    Sony FW98BZ53L 98 Bravia 4K HDR Display
    Sony FW98BZ53L 98 Bravia 4K HDR Display
  • 5
    55 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-55XR80)
    55 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-55XR80)
  • 5
    55 Inch BRAVIA 8 II QD OLED 4K HDR Smart Google TV (K-55XR80M2)
    55 Inch BRAVIA 8 II QD OLED 4K HDR Smart Google TV (K-55XR80M2)
  • S
    Sony 65 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-65XR8B)
    Sony 65 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-65XR8B)
  • S
    Sony 55 Inch BRAVIA 3 II LED 4K HDR Smart Google TV with Gemini K-55XR30M2
    Sony 55 Inch BRAVIA 3 II LED 4K HDR Smart Google TV with Gemini K-55XR30M2
  • S
    Sony BRAVIA 7 II 65" Class True RGB 4K HDR Google TV with Gemini
    Sony BRAVIA 7 II 65" Class True RGB 4K HDR Google TV with Gemini
All Sony deals and products →

More 4k tvs

  • S
    Samsung QN85QN70H 85 Inch Class Smart TV
    Samsung QN85QN70H 85 Inch Class Smart TV
  • T
    TCL RM9L Series 4K UHD HDR RGB-Mini LED Smart Google TV 85-inch
    TCL RM9L Series 4K UHD HDR RGB-Mini LED Smart Google TV 85-inch
  • H
    Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV 85-inch
    Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV 85-inch
  • S
    Samsung R85H 4K Micro RGB Smart TV 85-inch
    Samsung R85H 4K Micro RGB Smart TV 85-inch
  • T
    TCL QM7L SQD Mini-LED TV 98-inch
    TCL QM7L SQD Mini-LED TV 98-inch
  • H
    Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV 100-inch
    Hisense U7 Series ULED Mini-LED 4K UHD Smart Google TV 100-inch
  • T
    TCL X11L Series 4K UHD HDR SQD-Mini LED Smart TV with Google TV 98-inch
    TCL X11L Series 4K UHD HDR SQD-Mini LED Smart TV with Google TV 98-inch
  • L
    LG 4K UHD Smart TV AI 98-inch
    LG 4K UHD Smart TV AI 98-inch
Google Assistant, Amazon Alexa, Siri
HDR
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, IrDA, RF, USB, HDMI, Ethernet, Optical Audio
Supported Streaming Services
Hulu, Netflix, Prime Video, YouTube, Disney+
Anti-Glare
Yes
Width
65.8 in wide
Screen Size
75 inches
Depth
2.2 in deep
Weight
80.7 lb
HDMI Ports
4 HDMI ports
Viewing Angle
89° viewing angle