55% under what the other stores charge
Compared across 9 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
A 75-inch 4K OLED TV from Sony's Bravia line, with a 120Hz panel, four HDMI ports and built-in Netflix and Disney+ apps. OLED gives per-pixel light control, so blacks are true black and contrast is effectively infinite, with wide viewing angles that suit a big living room. Against OLED rivals from LG and Samsung it leans on Sony's picture processing and motion handling rather than raw brightness. It suits film and sports viewers who want deep blacks and smooth motion, but it is a large, heavy set and bright rooms favor a brighter LCD or QD-OLED instead.
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Lowest price we've seen: $1,350.00 on Nov 7 at Filmtools; highest $2,868.99 on Nov 3. Tracked across 9 stores since Nov 3.
Owners of Sony OLED sets generally praise the deep blacks, natural color and motion handling, and call the smart interface easy to live with. Common complaints are that the panel is not bright enough for a sunlit room and that the set is heavy to install.

