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Deal.ai › Sony
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Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV

Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV

Best price now

$2,298.00at AmazonChecked 1 h ago

25% under what the other stores charge

Compared across 8 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Lowest price today: $2,298.00 at Amazon (checked Nov 12, 2026).
  • Checked at 8 stores.

Our take on the Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV

The Sony BRAVIA 8 (K77XR80) is a 77-inch 4K OLED TV running Google TV. Its self-lit OLED panel delivers pure blacks and wide color through Sony's XR Triluminos Pro, and the XR Processor sharpens color, contrast and clarity in real time. The screen doubles as the speaker, giving sound that comes from the picture itself. It suits movie and sports fans who want a large, cinematic OLED with strong streaming support, and it competes with other big OLEDs on picture processing and built-in audio rather than on brightness.

Best forLarge living rooms and home theatersMovie and streaming fansBuyers who want sound from the screenGoogle TV and voice-control users
Pros
  • 77-inch OLED panel with pure blacks and high brightness
  • XR Processor improves color, contrast and clarity in real time
  • Screen-as-speaker audio for sound that tracks the picture
  • Google TV with Netflix, Prime Video, Disney+, YouTube and more
  • Dolby Vision, Dolby Atmos and IMAX Enhanced support
  • AirPlay 2 and Chromecast built in
Cons
  • Large 77-inch panel needs a big wall or stand
  • OLED brightness trails the brightest LED/LCD sets in very bright rooms
  • Built-in sound won't match a dedicated soundbar or surround system
  • No 8K, unlike some flagship rivals

Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV prices at every store

  • Jetson's ApplianceNew

    In stockMade for another market

    $2,299.99Checked 1 h ago
    Visit Jetson's Appliance
  • Schaefer'sNew

    In stockMade for another market

    $2,299.99+ $109.00 shippingChecked 1 h ago
    Visit Schaefer's
  • Younes ElectricNew

    In stockMade for another market

    $3,799.00Checked 1 h ago
    Visit Younes Electric
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,298.00Free shippingChecked 1 h ago
    Visit Amazon
  • SilariusNew

    Availability unknownMade for another market

    $2,755.99Checked 1 h ago
    Visit Silarius
  • ShopNew

    Availability unknownSold by Shop appMade for another market

    $3,074.00Checked 1 h ago
    Visit Shop
  • Zaytoun SolutionsNew

    Availability unknownMade for another market

    $4,368.18Checked 1 h ago
    Visit Zaytoun Solutions
  • Voomi SupplyNew

    Availability unknownMade for another market

    $8,078.82Checked 1 h ago
    Visit Voomi Supply

Also available at

  • ThursdayClubCheck price at ThursdayClub

Store links may earn us a commission.

Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV price history

Lowest price we've seen: $2,298.00 on Nov 12 at Amazon. Tracked across 8 stores since Nov 12.

About the Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV

The Sony BRAVIA 8 is a 77-inch 4K HDR OLED TV in black that runs Google TV. Over 8 million self-lit pixels are individually controlled to produce deep black with high brightness. XR Triluminos Pro reproduces billions of colors, and the XR Processor enhances color, contrast and clarity in real time.

Acoustic Surface Audio+ uses the entire screen as the speaker, so sound matches the action on screen. Voice Zoom 3 keeps voices clear during loud scenes. The TV supports Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X. XR Clear Image upscales HD and digital content, and XR OLED Motion reduces blur in fast-moving scenes.

Google TV brings streaming apps together in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app and Crunchyroll. Google Assistant supports voice search. AirPlay 2 and Chromecast built-in let you stream from other devices. The TV includes the SONY PICTURES CORE app with movie credits and a regularly updated selection of movies. For gaming, HDMI 2.1 features include 4K/120, VRR, ALLM and Source-based Tone Mapping. A Game Menu gathers the gaming picture settings in one place.

Model
Sony K77XR80
Screen size
77 inches
Display
OLED, 4K, HDR
Color
Black
Smart platform
Google TV with Google Assistant
Processor
XR Processor
Color technology
XR Triluminos Pro
Picture technologies
XR Contrast Booster 15, XR Clear Image, XR OLED Motion
HDR and picture formats
Dolby Vision, IMAX Enhanced
Audio
Acoustic Surface Audio+, Voice Zoom 3, Dolby Atmos, DTS:X
Calibrated modes
Netflix Adaptive Calibrated Mode, Prime Video Calibrated Mode, SONY PICTURES CORE Calibrated Mode
Casting
AirPlay 2, Chromecast built-in
Gaming
HDMI 2.1 with 4K/120, VRR, ALLM and SBTM; PlayStation 5 features Auto HDR Tone Mapping and Auto Genre Picture Mode; Game Menu
Stand
Four-way stand with two low-profile positions and two raised positions for a soundbar
Apps and services
Netflix, Prime Video, Disney+, YouTube, Apple TV app, Crunchyroll, SONY PICTURES CORE
Compatible accessories
BRAVIA Theater sound system with Acoustic Center Sync; BRAVIA CAM (sold separately)
Control
BRAVIA Connect app for smartphone
Energy settings
Eco Dashboard

Questions and answers

Is the BRAVIA 8 worth it over a cheaper OLED?
It earns its place on processing and audio. The XR Processor and screen-as-speaker sound are the main draws over budget OLEDs, which usually need a soundbar to match.
How does it compare with Sony's A95L?
The A95L uses a QD-OLED panel for higher color brightness. The BRAVIA 8 is a standard OLED with the same Google TV platform and screen-speaker audio, so it is the more restrained option of the two.
Do I need a soundbar?
Not for everyday viewing. The screen itself produces the sound, which is more immersive than most built-in TV speakers. A soundbar or surround system still adds bass and rear channels for serious movie nights.
What is in the box?
The TV, its stand, the remote and the power cable. A wall mount is not included.
Does it support Dolby Vision and Atmos?
Yes. It supports Dolby Vision for picture and Dolby Atmos for sound, plus IMAX Enhanced content through the Sony Pictures Core app.
Can I stream from my phone?
Yes. AirPlay 2 and Chromecast are built in, so iPhone, iPad and Android devices can cast to the TV.
Where is the Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV cheapest?
At Amazon, for $2,298.00, 25% under what the other stores charge, as of our latest check.
Where can I buy the Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV?
9 stores we checked sell it, including Amazon, Schaefer's, Jetson's Appliance, Silarius, Shop.

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Stores we've priced the Sony BRAVIA 8 OLED TV 77-Inch 4K HDR Google TV at

  • Jetson's Appliance deals and prices
  • Schaefer's deals and prices
  • Shop deals and prices
  • Silarius deals and prices

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