StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • Use in AI assistants
  • Contact
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.·2222 Ponce de Leon Blvd, Miami, FL 33134·support@deal.ai
TermsPrivacy
Deal.ai › Sony
Sony
Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack

Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack

Best price now

$3,498.00at Beach CameraChecked Nov 12

Prices are checked against each store and labelled with when.

Visit Beach Camera

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $3,498.00 at Beach Camera on Nov 12.

Our take on the Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack

The A95L is Sony's flagship 4K QD-OLED TV, sold here in the 77-inch size. It pairs a quantum-dot OLED panel with Sony's Cognitive Processor XR, which handles color, contrast and upscaling. Google TV is built in, with Google Assistant voice search and Apple AirPlay support. It sits at the top of Sony's 2023 lineup and competes with other flagship OLEDs on color volume and processing rather than on brightness alone.

Best forMovie and TV fans who want deep blacks and wide colorLiving rooms with controlled or moderate lightBuyers who want built-in Google TV and AirPlayGamers and streamers who value Sony's picture processing
Pros
  • QD-OLED panel gives pure black and a very wide range of shades
  • Cognitive Processor XR handles contrast, color and upscaling
  • Google TV puts streaming apps in one place
  • Google Assistant voice search built in
  • Apple AirPlay support for casting from Apple devices
Cons
  • Large 77-inch panel needs a big room and a sturdy stand or wall mount
  • OLED panels can dim static elements over long sessions
  • Flagship QD-OLED pricing is high against standard OLED rivals
  • Peak brightness still trails the brightest LED-backlit sets in a bright room

Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack prices at every store

  • Beach CameraNew

    In stockReturn policy

    $3,498.00Checked Nov 12
    Visit Beach Camera

What reviewers say

Owners and reviewers rate the A95L among the best-looking TVs of its year, praising its color and black levels and its processing. Most criticism centers on brightness in very bright rooms and on the premium it commands over other OLEDs.

What people mention
  • Picture qualityPraisedOwners call the color and contrast some of the best they have seen on any TV.
  • BrightnessMixedReviewers find it bright for an OLED but still behind the brightest LED-backlit sets in a bright room.
  • ProcessingPraisedThe Cognitive Processor XR is credited with natural color and good upscaling of older content.
  • ValueCriticisedCommenters say it costs noticeably more than rival OLEDs with similar panel technology.
  • Smart platformPraisedGoogle TV and voice search are described as easy to use and well organized.

About the Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack

The Sony BRAVIA XR A95L is a 77-inch QD-OLED 4K HDR smart TV from 2023. It is powered by the Cognitive Processor XR, which delivers wide dynamic contrast and natural colors. The QD-OLED screen offers a wide range of shades and hues, pure OLED black and high brightness. XR Triluminos Max extends color volume, even in bright scenes.

The panel has a temperature sensor, a high luminance panel and a heat diffusion sheet. The TV detects screen temperature and controls light accordingly, for 200% as much brightness as its predecessor. The panel keeps luminance constant across viewing angles and reduces glare and reflections from daylight and room light. XR Clear Image reduces noise and blur, XR 4K Upscaling upscales content close to 4K, and XR OLED Motion inserts extra frames for smoother action.

The screen vibrates to act as the speaker, producing sound from the whole screen. The TV runs Google TV, with voice search through Google Assistant, and supports Apple AirPlay. Google TV organizes content from your apps and subscriptions in one place, with over 10,000 apps and games and 700,000+ movies and TV episodes. It can be paired with a PlayStation 5 for gaming. The design fuses screen and bezel into a single slate.

Screen size
77 inches
Display
QD-OLED, 4K HDR
Processor
Cognitive Processor XR
Picture technology
XR Triluminos Max, XR Clear Image, XR 4K Upscaling, XR OLED Motion
Audio
Sound from the screen, produced by the entire screen
Smart platform
Google TV with Google Assistant
Casting
Apple AirPlay supported
Model year
2023
Included offer
BRAVIA CORE: redeem up to 10 movies and stream for up to 24 months

Questions and answers

Is the A95L worth it over a regular OLED?
The QD-OLED panel adds color volume and brightness over standard OLED, which shows most in HDR movies and games. If you mostly watch in a dark room, a cheaper OLED gets close; in a brighter room the A95L holds up better.
How does it compare with Sony's A95K?
The A95L is the newer generation, with a brighter panel and the updated Cognitive Processor XR. It is the better pick of the two if you want the most current Sony QD-OLED.
Does it support gaming features?
Yes. It has HDMI 2.1 inputs with variable refresh rate and auto low-latency mode for consoles and PCs, alongside the picture processing Sony is known for.
What is in the box?
The TV, its tabletop stand, the remote, and the Movies Streaming Pack bundle. Check the buy box for the exact bundle contents at the time you order.
Can I cast from my phone?
Yes. Google Cast is built into Google TV, and Apple AirPlay is supported for casting from iPhones, iPads and Macs.
Do I need a soundbar?
The built-in speakers are usable for everyday viewing, but a soundbar or AV receiver will do more for movie sound than the panel's own speakers.
Where is the Sony BRAVIA XR A95L 77" QD-OLED 4K HDR Smart TV 2023 with Movies Streaming Pack cheapest?
At Beach Camera, for $3,498.00, as of our latest check.

More from Sony

  • S
    Sony FWD-65XR70 TV 65" 4K Ultra HD Smart TV Wi-Fi Black
    Sony FWD-65XR70 TV 65" 4K Ultra HD Smart TV Wi-Fi Black
  • S
    Sony FWD-50X80L TV 50" 4K Ultra HD Smart TV Wi-Fi Black
    Sony FWD-50X80L TV 50" 4K Ultra HD Smart TV Wi-Fi Black
  • S
    Sony FWD-55A95L TV 55" 4K Ultra HD Smart TV Wi-Fi Black
    Sony FWD-55A95L TV 55" 4K Ultra HD Smart TV Wi-Fi Black
  • S
    Sony 55" Class 4K UHD LED Android Smart TV HDR BRAVIA 800H Series XBR55X800H
    Sony 55" Class 4K UHD LED Android Smart TV HDR BRAVIA 800H Series XBR55X800H
  • S
    Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-55XR8B)
    Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-55XR8B)
  • S
    Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-77XR8B), 2025 Model
    Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV (K-77XR8B), 2025 Model
  • S
    Sony DVP-SR760HP DVD Player with HD Upscaling
    Sony DVP-SR760HP DVD Player with HD Upscaling
  • S
    Sony BDP-S6700 4K Upscaling 3D Blu-ray Player
    Sony BDP-S6700 4K Upscaling 3D Blu-ray Player
  • All Sony deals and products →

    More oled tvs

    • L
      LG OLED65G6PLA 164 cm (65) OLED evo G6 4K
      LG OLED65G6PLA 164 cm (65) OLED evo G6 4K
    • L
      LG OLED Flex
      LG OLED Flex
    • L
      LG evo OL1C Smart OLED TV
      LG evo OL1C Smart OLED TV
    • L
      LG OLED evo AI C6 4K 65-Inch Smart TV
      LG OLED evo AI C6 4K 65-Inch Smart TV
    • L
      LG OLED evo AI C6 4K 55-Inch Smart TV
      LG OLED evo AI C6 4K 55-Inch Smart TV
    • L
      LG 48" OLED evo AI C6 4K Smart webOS TV (2026) OLED48C6PUA.AUSZ Bundle with 26 Month CPS Protection Pack, 2x HDMI Cable, Wall Mount, 6-Outlet Surge Adapter and Deco Gear Home Theater Beginner's Guide
      LG 48" OLED evo AI C6 4K Smart webOS TV (2026) OLED48C6PUA.AUSZ Bundle with 26 Month CPS Protection Pack, 2x HDMI Cable, Wall Mount, 6-Outlet Surge Adapter and Deco Gear Home Theater Beginner's Guide
    • L
      LG 48" C5 OLED TV
      LG 48" C5 OLED TV
    • L
      LG OLED55C6P 55" Curved 4K UHD Smart OLED TV
      LG OLED55C6P 55" Curved 4K UHD Smart OLED TV