Is the Maracuja Juicy Lip & Cheek Shift worth it?

If you want a sheer, glossy pink you can use on lips and cheeks and don't mind reapplying, it's a reasonable buy, especially at $11.00 at tarte cosmetics as of November 8, 2026. Skip it if you want opaque color or long wear.

How does it compare with the original Maracuja Juicy Lip?

The Shift is a liquid click-pen tint for lips and cheeks with a sheer, shiny finish, while the original Juicy Lip is a balm-style lip product. The Shift adds cheek use and a charm keychain.

It is sheer coverage. Expect a soft pink wash on cheeks and a glossy tint on lips that you build with a second or third pass.

You get the 0.3 fl oz click pen and a lime charm with a gold clip keychain.

Is it vegan and cruelty-free?

Yes. tarte lists it as vegan and cruelty-free, and it is free of parabens, phthalates, mineral oil and gluten.

tarte's own site often runs sales, and $11.00 at tarte cosmetics as of November 8, 2026 is near the low end of what the 6 stores listing it new have charged recently.

Where is the tarte Maracuja Juicy Lip & Cheek Shift cheapest?

At tarte cosmetics, for $11.00, 59% off, as of our latest check.

What do buyers say about the tarte Maracuja Juicy Lip & Cheek Shift?

Buyers like: Super hydrating and silky feeling with spot-on color; Gives a lovely pink tint to dark lips; great universal shade; Looks good on everyone for a little pop of color. Common complaints: Very liquidy on the lips, almost like water; doesn't last long; Doesn't hydrate well.

Where can I buy the tarte Maracuja Juicy Lip & Cheek Shift?

8 stores we checked sell it, including Ulta Beauty, eBay, tarte cosmetics, mercari.com, Poshmark.

tarte Maracuja Juicy Lip & Cheek Shift Price History: 59% Off

What reviewers say

Owners describe a glossy, comfortable tint that gives a fresh pink flush on lips and cheeks and doesn't dry them out. Many note the color is sheer and needs building, and some find the shine short-lived and the pen small for the price.

What people mention

PigmentationMixedOwners say the color is sheer and needs building, which suits some and disappoints those wanting one-swipe payoff.
FinishPraisedReviewers like the glossy, juicy shine it leaves on lips and cheeks.
Wear timeCriticisedMany report the shine and color transfer and fade within a few hours.
MoisturePraisedUsers with dry lips say it feels nourishing rather than drying, thanks to the hyaluronic acid and oils.
ValueCriticisedSome buyers feel the small pen runs out fast for the price.
PlumpingMixedThe plumping effect is described as subtle by most who mention it.

From tarte cosmetics

pH-powered lip & cheek tint shifts into a custom pink shade with sheer coverage
Universal color changes with your natural pH levels to create your perfect pink
Each color shifts to a similar pinky pop
Formulated with 10+ superfruit complex & hyaluronic acid
Drenches lips & cheeks in juicy color and helps keep them looking conditioned
Vegan, cruelty-free & dermatologist-tested

Sizes: cotton candy, sherbet, sour candy, slushie, ice pop, rock candy, jelly bean, grape, clementine, lemon, kiwi, blueberry, blackberry
Materials: 10+ superfruit complex (antioxidant-rich), maracuja oil (essential fatty acids & vitamin C), hyaluronic acid, olive oil; formulated without parabens, mineral oi