Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Too Faced › Foundations
Too Faced
Too Faced Born This Way Foundation

Too Faced Born This Way Foundation

4.3(80,000 ratings)

Best price now

$15.00at PoshmarkObserved at 1:37 PM

64% under what the other stores charge

Compared across 15 stores. Prices are checked against each store and labelled with when.

Visit Poshmark

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Best price today: $15.00 at Poshmark (checked Nov 8, 2026).
  • Checked at 15 stores.

Our take on the Too Faced Born This Way Foundation

Born This Way is Too Faced's medium-to-full coverage liquid foundation with a natural finish, built around hyaluronic acid and coconut water for a hydrating, oil-free formula. It comes in a 1 oz bottle and suits dry and all skin types, with no SPF. The best new price is $15.00 at Poshmark as of November 8, 2026, well below what most of the 13 stores listing it new charge.

Best forDry and normal skinEveryday medium-to-full coverageShoppers who want a natural, not matte, finishAnyone avoiding oil in their base
Pros
  • Medium-to-full coverage that still looks like skin
  • Hydrating formula with hyaluronic acid and coconut water
  • Oil-free, so it suits combination skin better than rich creams
  • Lightweight texture that blends with a sponge or brush
  • Cruelty-free
Cons
  • No SPF, so you need separate sun protection
  • Can settle into fine lines or look heavy if over-applied
  • Warm undertones dominate some shade ranges, so matching is tricky
  • Not the best pick for very oily skin over a full day

Too Faced Born This Way Foundation prices at every store

  • Brigette's BoutiqueNew

    In stock

    $21.00Observed at 1:37 PM
    Visit Brigette's Boutique
  • SephoraNew

    In stock

    $41.65Observed at 1:37 PM
    Visit Sephora
  • Nordstrom RackNew

    In stock

    $47.00Observed at 1:37 PM
    Visit Nordstrom Rack
  • Ulta BeautyNew

    In stock

    $49.00Free shippingObserved at 1:37 PM
    Visit Ulta Beauty
  • RevolveNew

    In stock

    $49.00Free shippingObserved at 1:37 PM
    Visit Revolve
  • NordstromNew

    In stock

    $49.00Free shippingObserved at 1:37 PM
    Visit Nordstrom
  • JCPenneyNew

    In stock

    $46.55+ $8.95 shippingObserved at 1:37 PM
    Visit JCPenney
  • PoshmarkNew

    Availability unknown

    $15.00Observed at 1:37 PM
    Visit Poshmark
  • eBayNew

    Availability unknownSold by spsells26 (99.9% positive, 1,400 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $10.99+ $5.99 shippingObserved at 1:37 PM
    Visit eBay
  • eBayNew

    Availability unknown

    $22.49Observed at 1:37 PM
    Visit eBay
  • WalmartNew

    Availability unknownSold by RedRock Prime

    $22.99Observed at 1:37 PM
    Visit Walmart
  • eBayNew

    Availability unknownSold by fab-yeti-finds

    $23.99Observed at 1:37 PM
    Visit eBay
  • HSNNew

    Availability unknown

    $41.95Observed at 1:37 PM
    Visit HSN
  • mynavyexchange.comNew

    Availability unknown

    $48.00Observed at 1:37 PM
    Visit mynavyexchange.com
  • REVOLVENew

    Availability unknown

    $49.00Observed at 1:37 PM
    Visit REVOLVE

Store links may earn us a commission. Some prices via Klarna.

Too Faced Born This Way Foundation price history

Lowest price we've seen: $15.00 on Nov 8 at Poshmark. Tracked across 14 stores since Nov 8.

What reviewers say

  • 4.3 / 580,000 ratings

With about 80,000 ratings averaging 4.3 out of 5, Born This Way is a long-standing favorite for natural-looking coverage that doesn't feel dry. Owners like the finish and the hydrating feel; complaints center on wear time on oily skin and shade matching.

What people mention
  • CoveragePraisedReviewers say a small amount gives medium-to-full coverage without looking heavy.
  • FinishPraisedOwners describe a natural, skin-like finish rather than matte or dewy.
  • Wear timeMixedSome say it lasts all day, while others with oily skin see it break down by afternoon.
  • Shade matchCriticisedBuyers complain that undertones run warm and some shades are hard to match.
  • HydrationPraisedThose with dry skin say it feels comfortable and doesn't cling to flakes.

Specifications

Coverage
Medium-to-full
Finish
Natural
Form
Liquid
Skin Concern Targets
Imperfections
Subtype
Liquid Foundation
Type
Foundation
Undertone
Warm
Sun Protection

Questions and answers

Is Born This Way good for oily skin?
It is oil-free, but the hydrating formula can get shiny on very oily skin. Most oily-skin users set it with powder and still see some breakdown late in the day.
Does it have SPF?
No. Born This Way has no sun protection, so wear a separate sunscreen underneath.
What coverage does it give?
Medium-to-full. One pump covers most of the face, and a second layer builds fuller coverage.
How do I apply it?
A damp beauty blender gives the most natural finish; a brush builds coverage faster.
Is $15 a good price?
Yes. At $15.00 at Poshmark as of November 8, 2026, it is well under what most of the 13 stores listing it new charge for the 1 oz bottle.
Is it cruelty-free?
Yes, Too Faced markets Born This Way as cruelty-free.
Where is the Too Faced Born This Way Foundation cheapest?
At Poshmark, for $15.00, 64% under what the other stores charge, as of our latest check.
What do buyers say about the Too Faced Born This Way Foundation?
Rated 4.3 out of 5 from 80,000 ratings.
Where can I buy the Too Faced Born This Way Foundation?
13 stores we checked sell it, including eBay, JCPenney, Ulta Beauty, Revolve, Nordstrom.

Stores we've priced the Too Faced Born This Way Foundation at

  • Brigette's Boutique deals and prices
  • HSN deals and prices
  • JCPenney deals and prices
  • Nordstrom Rack deals and prices
  • nordstrom.com deals and prices
  • REVOLVE deals and prices
  • Sephora deals and prices
  • Ulta Beauty deals and prices
  • Walmart deals and prices

More from Too Faced

  • T
    Too Faced Better Than Sex Mascara
    Too Faced Better Than Sex Mascara
  • T
    Too Faced Born This Way Sunset Stripped Palette
    Too Faced Born This Way Sunset Stripped Palette
  • T
    Too Faced Born This Way Mini Eyeshadow Palette
    Too Faced Born This Way Mini Eyeshadow Palette
  • T
    Too Faced Kissing Jelly Lip Oil Gloss Gift Set
    Too Faced Kissing Jelly Lip Oil Gloss Gift Set
  • T
    Too Faced Fairy Bomb Fragrance Body Mist
    Too Faced Fairy Bomb Fragrance Body Mist
  • T
    Too Faced Lady Bold Cream Lipstick
    Too Faced Lady Bold Cream Lipstick
  • T
    Too Faced Born This Way Natural Finish Longwear Liquid Foundation
    Too Faced Born This Way Natural Finish Longwear Liquid Foundation
  • T
    Too Faced Better Than Sex Waterproof Mascara
    Too Faced Better Than Sex Waterproof Mascara
All Too Faced deals and products →
SPF 0
Skin Benefit
Hydrating
Effect
Natural Finish
Formula
Oil-free
Free Of
Oil-free
Contains
Hyaluronic acid, Coconut water
Application Method
Beauty blender, Brush
Skin Type
Dry skin, All Skin Types
Typical Users
Female
Age Range
Adult
Texture
Lightweight
Volume
30.0 ml
Weight
1.0 oz
Packaging Type
Bottle
Sustainability
Cruelty-free
Weight (oz)
1.0Source
Content
Hyaluronic Acid, Vitamin E, Coconut OilSource