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Goldwell Topchic 7 is a permanent salon-grade hair color in a mid blonde shade, sold as a professional product that stylists mix with a developer before use. Its draw is Goldwell's Coenzyme Technology, which the brand says limits free-radical damage during processing, plus the Color Equalizer System for an even result and strong gray coverage. It suits people who already color at home with professional lines, or who want a predictable mid blonde with good gray coverage. Against boxed drugstore dyes it asks more of the user: you need the right developer and the know-how to mix and time it.
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Reviews of Topchic come mostly from stylists and experienced home colorists, who rate its even coverage and shine. The recurring complaint is that it is a professional product and unforgiving of mixing or timing errors.
Goldwell Topchic 7 Mid Blonde Series is a permanent hair color made for salon use. It is part of the Topchic line, which has over 100 intermixable shades. The natural shades give up to 100% gray coverage, including on resistant hair.
The formula uses Goldwell's patented Coenzyme Technology, which neutralizes free radicals and protects hair during coloring. The Color Equalizer System evens out the hair structure for a smooth, uniform result from root to tip. The color is meant to stay vibrant between shampoos.
It has a cream-gel consistency that is easy to mix and apply. The Depot System allows clean, precise dosing and measuring. Mix it with Goldwell Developer Lotion. It can be used by professional stylists or by experienced users at home, and works with professional after-color shampoo and color-care products.
