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Wella Colorcharm 7R Red is a permanent cream hair color in a warm red shade, sold as a single tube for use with a developer. It stands out for its built-in BondGuard, which the brand says helps protect hair bonds and reduce breakage during coloring, plus a blend of five lipids, shea butter, jojoba oil and acai berry extract for conditioning and shine. It claims up to 100% gray coverage and is free of parabens and phthalates. It suits at-home colorists who want a vivid red with conditioning built in; against drugstore box dyes it is a pro-style tube you mix yourself, so it demands more care with developer choice and timing.
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Lowest price we've seen: $9.99 on Nov 10 at Ulta Beauty. Tracked across 1 store since Nov 10.
Reviewers of the Colorcharm line generally praise the rich color payoff and how conditioned hair feels after processing. Red shades get compliments on vibrancy, though some note faster fading than other tones.
Wella Colorcharm Permanent Cream Hair Color in 7R Red is a permanent cream hair color. It has a built-in BondGuard that helps protect bonds, combat damage and reduce breakage. It covers up to 100% gray hair.
The formula contains a blend of 5 nourishing lipids for moisture, along with shea butter, jojoba oil and acai berry extract. It leaves hair conditioned, soft, smooth and shiny. It is formulated without phthalates and parabens.
To use, mix 2 parts Wella Colorcharm developer with 1 part hair color and apply to hair. Process for 30 minutes, or up to 45 minutes if additional depth is wanted.
