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Wella Colorcharm Vivid Darks is a permanent cream hair color in the Chili Red shade, part of Wella's Colorcharm line sold for at-home and salon use. The cream formula is built for rich, dark reds with a nourishing, color-protecting intent, and the 2 fl oz tube covers a full application or retouch. It suits people who want an intense red they can maintain themselves, though it requires a developer and a patch test, and reds fade faster than most shades. Compared with boxed drugstore dyes, it gives more control over the developer and lift, but it is a single tube rather than an all-in-one kit.
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Lowest price we've seen: $9.99 on Nov 10 at Ulta Beauty. Tracked across 2 stores since Nov 10.
Owners of Wella Colorcharm reds generally praise the depth and vibrancy of the color and the creamy consistency, while noting that red shades fade and that results vary with the developer chosen.
