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Deal.ai › Yeti
YETI
YETI Hopper M30 Soft Sided Cooler

YETI Hopper M30 Soft Sided Cooler

Best price now

$280.00at AmazonChecked 40 min ago

20% under what the other stores charge

Compared across 15 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Lowest price today: $280.00 at Amazon (checked Nov 12, 2026).
  • Checked at 15 stores.

Our take on the YETI Hopper M30 Soft Sided Cooler

The YETI Hopper M30 is a soft-sided cooler with a wide magnetic top opening (MagShield Access) held shut by two quick-release buckles. YETI rates it to hold ice for days, and the thick insulated body and leak-resistant liner make it a serious cooler rather than a tote. It suits boaters, campers and tailgaters who carry a cooler by hand or strap and want one that survives rough use. Against cheaper soft coolers it is heavier, bulkier and far more expensive, and its rigid wide mouth is the main point of debate among owners.

Best forDay trips, tailgates and picnicsFishing and boat decksCampers who carry a cooler short distancesBuyers who want a soft cooler that lasts years
Pros
  • Wide magnetic opening loads and unloads easily
  • Two quick-release buckles hold the lid shut securely
  • Thick insulation keeps ice for extended trips
  • Tough, leak-resistant shell and liner
  • Carry straps and hitch point make hauling easier
Cons
  • Heavy and bulky for a soft cooler
  • Magnetic closure takes force to open and close
  • Premium build carries a premium price
  • Not fully waterproof when submerged or tipped
  • Wide mouth is awkward in tight spaces

YETI Hopper M30 Soft Sided Cooler prices at every store

  • Kevin's Fine Outdoor Gear & ApparelNew

    In stock

    $280.00Free shippingChecked 40 min ago
    Visit Kevin's Fine Outdoor Gear & Apparel
  • Rogers Sporting GoodsNew

    In stock

    $350.00Free shippingChecked 40 min ago
    Visit Rogers Sporting Goods
  • Rogers Sporting GoodsNew

    In stock

    $350.00Free shippingChecked 40 min ago
    Visit Rogers Sporting Goods
  • Cabela'sNew

    In stock

    $350.00Free shippingChecked 40 min ago
    Visit Cabela's
  • Ace HardwareNew

    In stock

    $350.00+ $15.00 shippingChecked 40 min ago
    Visit Ace Hardware
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $280.00Free shippingChecked 40 min ago
    Visit Amazon
  • Idaho Mountain TouringNew

    Availability unknown

    $280.00Checked 40 min ago
    Visit Idaho Mountain Touring
  • ScheelsNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Scheels
  • REINew

    Availability unknown

    $350.00Checked 40 min ago
    Visit REI
  • Bass Pro ShopsNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Bass Pro Shops
  • Backcountry.comNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Backcountry.com
  • Jenson USANew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Jenson USA
  • Palmetto MoonNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Palmetto Moon
  • Electronic ExpressNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Electronic Express
  • Mack's PWNew

    Availability unknown

    $350.00Checked 40 min ago
    Visit Mack's PW

Also available at

  • trendmart 103Check price at trendmart 103

Store links may earn us a commission.

YETI Hopper M30 Soft Sided Cooler price history

Lowest price we've seen: $280.00 on Nov 12 at Kevin's Fine Outdoor Gear & Apparel. Tracked across 15 stores since Nov 12.

What reviewers say

Owners rate the Hopper M30 highly for ice retention and build quality, and most say it outlasts cheaper soft coolers. The recurring complaints are the stiff magnetic lid, the weight when loaded, and the price.

What people mention
  • Ice retentionPraisedOwners say ice lasts through multi-day trips, well beyond what ordinary soft coolers manage.
  • Magnetic closureCriticisedMany find the MagShield lid stiff and slow to open and close, particularly with one hand.
  • WeightCriticisedLoaded with ice and drinks it is heavy to carry, more than its soft-sided look suggests.
  • Build qualityPraisedStraps, buckles and shell are described as tough and long-lasting under hard outdoor use.
  • ValueMixedBuyers accept the durability but question whether the premium over rival soft coolers is justified.

About the YETI Hopper M30 Soft Sided Cooler

The YETI Hopper M30 is a soft-sided cooler with a re-engineered design. It is built to hold up to tough terrain and active outdoor use, such as tailgates, fishing trips and backcountry treks.

HydroShield technology creates a leak-resistant seal that keeps the contents secure. MagShield Access is a wide magnetic closure that makes loading and unloading simple.

Quick-release buckles let you open and close the cooler easily while on the move.

Type
Soft-sided cooler
Model
Hopper M30
Seal
HydroShield technology, leak-resistant
Closure
MagShield Access magnetic closure
Buckles
Quick-release buckles

Questions and answers

How long does the Hopper M30 keep ice?
YETI rates it for multi-day ice retention, and owners report ice surviving long weekend trips. Results depend on how full it is, how often it is opened and the outside temperature.
Is the Hopper M30 waterproof?
It is leak-resistant, not submersible. It handles splashes, rain and sloshing contents, but do not leave it sitting in water or tip it on its side.
Can I carry the Hopper M30 on my shoulder?
Yes. It has a shoulder strap plus grab handles, and the straps are built to take a full load. Expect it to feel heavy once packed with ice and drinks.
How does it compare with a hard cooler?
It is lighter and easier to carry short distances, and it conforms to a car trunk or boat deck. A hard cooler of similar capacity holds ice longer and costs less.
Is the magnetic lid easy to use?
It opens wide for loading, but the magnets are strong and the buckles must be released first. Many owners find it takes two hands and some practice.
What should I know before buying?
It is a long-term purchase built for frequent outdoor use. If you only need a cooler for occasional picnics, a simpler soft cooler will do the job for less.
Where is the YETI Hopper M30 Soft Sided Cooler cheapest?
At Amazon, for $280.00, 20% under what the other stores charge, as of our latest check.
Where can I buy the YETI Hopper M30 Soft Sided Cooler?
15 stores we checked sell it, including Amazon, Kevin's Fine Outdoor Gear & Apparel, Idaho Mountain Touring, Rogers Sporting Goods, Ace Hardware.

Stores we've priced the YETI Hopper M30 Soft Sided Cooler at

  • Ace Hardware deals and prices
  • Backcountry.com deals and prices
  • Bass Pro Shops deals and prices
  • Cabela's deals and prices
  • Electronic Express deals and prices
  • Idaho Mountain Touring deals and prices
  • Jenson USA deals and prices
  • Kevin's Fine Outdoor Gear & Apparel deals and prices
  • Mack's PW deals and prices
  • rei.com deals and prices
  • Rogers Sporting Goods deals and prices
  • Scheels deals and prices
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