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Sony BRAVIA XR8B 77" OLED TV vs LG G4 OLED evo 4K Smart TV (2024)

Both are 77-inch 4K OLEDs with 120Hz panels, four HDMI inputs and Dolby Vision, so picture quality is close. The LG G4 is the brighter set and comes with a flush wall bracket, which suits a bright room or a wall-mounted install. The Sony XR8B has the better stand flexibility, ATSC 3.0 tuner and Sony's processing for motion and upscaling, which suits a stand-mounted living room set fed by an antenna. Owners of both praise the blacks and contrast; LG buyers rate the brightness and webOS, Sony buyers rate the picture processing and Google TV.

  • Choose the Sony BRAVIA XR8B if you want a stand-mounted set with a swiveling 4-way stand, a built-in ATSC 3.0 tuner and Google TV with Sony's motion and upscaling processing.
  • Choose the LG G4 if you plan to wall-mount it flush, watch in a bright room, or want the brightest OLED picture and webOS with the Magic Remote.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at Amazon (last seen Nov 11)
  • LG G4 OLED evo 4K Smart TV (2024): $3,296.99 at Walmart (last seen Nov 11)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $1,298.99 cheaper than the LG G4 OLED evo 4K Smart TV (2024) at the latest prices (Nov 11)
Sony
77" BRAVIA XR8B Class OLED 4K HDR Google TV

Sony BRAVIA XR8B 77" OLED TV

77" BRAVIA XR8B Class OLED 4K HDR Google TV

$1,998.00at AmazonChecked Nov 11
See all prices and details
Visit Amazon

Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Four-way stand adjusts height and width for soundbars
  • ATSC 3.0 tuner for NextGen TV broadcasts
  • Sony XR processing for motion and upscaling
  • Google TV with Assistant, Chromecast and AirPlay 2
  • Dolby Vision, Atmos, DTS:X and IMAX Enhanced
Cons
  • Not as bright as the LG G4 in a bright room
  • Wall bracket not included
  • No pedestal-style center stand option in the box
LG
LG 77 Inch OLED evo G4 Series Smart TV 4K HDR (2024)

LG G4 OLED evo 4K Smart TV (2024)

LG 77 Inch OLED evo G4 Series Smart TV 4K HDR (2024)

4.6(201 ratings)
$3,296.99at WalmartChecked Nov 11
See all prices and details
Visit Walmart
Pros
  • Brightest OLED panel of the two, rated up to 150% brighter
  • Flush wall bracket included
  • α11 AI processor with strong 4K upscaling
  • 4.2-channel 60W sound with Dolby Atmos
  • webOS 24 with Magic Remote and LG Channels
Cons
  • Pedestal stand costs extra
  • No ATSC 3.0 tuner listed
  • Heavier at 82.5 lb without legs

What separates them

Sony BRAVIA XR8B 77" OLED TVLG G4 OLED evo 4K Smart TV (2024)
Panel brightnessOLED with high-brightness panel; strong but below LG's Brightness Booster MaxOLED evo with Brightness Booster Max, rated up to 150% brighter than earlier OLED
StandUnderlay 4-way position stand included; can be raised or lowered and set wide or narrowShips with a flush wall bracket; the pedestal stand is sold separately
ProcessorSony XR processor with real-time color, contrast and clarity processingLG α11 AI processor with 4K upscaling and OLED Dynamic Tone Mapping Pro
Smart platformGoogle TV with Google Assistant, Chromecast and AirPlay 2webOS 24 with Magic Remote, LG Channels and a full browser
TunerATSC 3.0 (NextGen TV), ATSC, ClearQAM and analogStandard ATSC tuner; no NextGen TV listed
SoundCinematic sound with Dolby Atmos, DTS:X and IMAX Enhanced4.2-channel 60W system with Dolby Atmos and Bluetooth Surround ready
Gaming features120Hz, HDMI 2.1-class inputs, VRR support via HDMI120Hz, HDMI 2.1, VRR and HFR explicitly listed
Wall mountVESA 300 x 300; bracket not includedFlush wall bracket included in the box

Price history

$2,659.19$1,749.99
Nov 7Nov 11
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 8 at Amazon; $1,998.00 on Nov 11.
  • LG G4 OLED evo 4K Smart TV (2024): lowest $2,489.99 on Nov 8 at Quill; $2,659.19 on Nov 11.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • BrandsMart USANew

    In stockReturn policy

    $1,999.99Checked Nov 11
    Visit BrandsMart USA
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked Nov 11
    Visit Amazon
  • B&H Photo-Video-AudioNew

    Availability unknown

    $2,498.00Checked Nov 7
    Visit B&H Photo-Video-Audio
  • Fischer FurnitureNew

    Availability unknown

    $2,499.99Checked Nov 7
    Visit Fischer Furniture

Store links may earn us a commission.

All 5 stores and price history →

LG G4 OLED evo 4K Smart TV (2024)

  • WalmartNew

    In stockSold by Ubuy DirectReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $3,296.99+ $49.97 shippingChecked Nov 11
    Visit Walmart
  • QuillNew

    Out of stock

    $2,659.19Free shippingChecked Nov 11
    Visit Quill

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVLG G4 OLED evo 4K Smart TV (2024)
Smart TVYesYes
Display TypeOLEDOLED
Resolution4K UHD4K
Network FunctionalitySmart TV, Google Assistant—
HDMI Ports4 ports—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Display HighlightsHDR, High brightness—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVLG G4 OLED evo 4K Smart TV (2024)
Refresh Rate120 Hz—
Display Aspect Ratio16:9—
Image Contrast RatioPure black—
Menu LanguageMultilingual—
Supported Resolutions4K—
Stand And MountIncluded—
Design HighlightsUnderlay stand, 4-way position stand, Seamless …—
Mount Interface300 x 300 mm—
Contrast RatioPure black (with over 8 million self-lit pixels)—

What reviewers say

LG G4 OLED evo 4K Smart TV (2024)

  • 4.6 / 5201 ratings

Reviewers and owners consistently praise the LG G4 for its stunning picture quality, bright OLED panel, and gaming features. Many appreciate the included wall mount and the sleek design. Some criticize the lack of a stand and note that the TV is best suited for wall mounting.

What people mention
  • Picture qualityPraisedReviewers rave about the deep blacks, accurate colors, and impressive brightness.
  • BrightnessPraisedThe Brightness Booster Max makes it one of the brightest OLEDs available, handling well-lit rooms better than most.
  • Gaming featuresPraisedFour HDMI 2.1 ports, VRR, and low input lag make it a top choice for gamers.
  • Wall mountingMixedThe included flush mount is appreciated, but the lack of a stand is a drawback for some.

Questions and answers

Which is better for a bright living room?
The LG G4. Its Brightness Booster Max panel is rated up to 150% brighter than earlier OLEDs, so it holds up better against window light. The Sony is bright for an OLED but dimmer.
Which has the better stand setup?
The Sony. Its 4-way stand lets you raise or lower the screen and set the feet wide or narrow, which helps fit a soundbar. The LG G4 ships with a wall bracket instead, and its pedestal stand is a separate purchase.
Do both support Dolby Vision and Dolby Atmos?
Yes. Both handle Dolby Vision HDR and Dolby Atmos. The Sony adds DTS:X and IMAX Enhanced; the LG has a 4.2-channel 60W speaker system.
Which is better for gaming?
They are close. Both are 120Hz 4K OLEDs with HDMI 2.1-class inputs and VRR. The LG lists HFR and VRR explicitly; the Sony relies on its HDMI 2.1 ports and Sony's game picture modes.
Is the LG G4 worth stepping up to over the Sony?
If you wall-mount and want the brightest picture, yes. If you use a stand, watch antenna TV, or prefer Google TV and Sony's processing, the Sony is the better fit.
Which lasts longer?
Neither has a clear edge in lifespan. Both use self-lit OLED panels with similar pixel technology. LG backs the G4 panel with a 5-year manufacturer warranty, which is the stronger long-term coverage of the two.

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Buying guides that pick them

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Picture Adjustment
Picture settings
—
TV Tuner TypeYes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…—
Program Guide TypeDigital EPG—
color—Black
High Dynamic Range (HDR)—Yes
High Dynamic Range (HDR) Type—Dolby Vision, HDR10, HLG
Screen Size (in)—77
Outdoor—No
Series—G4 Series OLED evo 4K (2024)
Connections—Optical S/PDIF, HDMI, USB-A, RJ45 (LAN)
Height (without legs) (")—38.7
Height (including legs) (")—40.9
Wireless & Streaming—Chromecast, WiSA, AirPlay 2
NFC—No
Local dimming—No
Smart Home System—Apple HomeKit, Amazon Alexa
MHL—No
HDMI Version—2.1
HFR—Yes