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Sony BRAVIA XR8B 77" OLED TV vs Sony BRAVIA 8 II 65" QD-OLED TV

Both are Sony 4K OLEDs with 120 Hz panels, four HDMI ports, Google TV and the XR Processor, so the picture engine and software feel familiar. The XR8B is the bigger set at 77 inches with a standard OLED panel and a 4-way adjustable stand; the BRAVIA 8 II is a 65-inch QD-OLED with quantum dot color and Sony's brightest OLED output. Buy the XR8B for a large room where screen size matters most; buy the BRAVIA 8 II for a smaller room where color volume and peak brightness matter more than inches.

  • Choose the 77" BRAVIA XR8B if you sit far from the TV and want the largest OLED picture Sony offers in this class, with a stand that adjusts to fit a soundbar or a wide console.
  • Choose the 65" BRAVIA 8 II if your seating distance suits a 65-inch screen and you want QD-OLED color and higher peak brightness for a bright room.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,749.99 at Amazon (last seen Nov 9)
  • Sony BRAVIA 8 II 65" QD-OLED TV: $1,998.00 at eBay (last seen Nov 9)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $248.01 cheaper than the Sony BRAVIA 8 II 65" QD-OLED TV at the latest prices (Nov 9)
Sony
77" BRAVIA XR8B Class OLED 4K HDR Google TV

Sony BRAVIA XR8B 77" OLED TV

77" BRAVIA XR8B Class OLED 4K HDR Google TV

$1,749.99at AmazonChecked Nov 9
See all prices and details
Visit Amazon

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Pros
  • Big 77-inch OLED picture for a large room
  • 4-way stand adjusts height and width for a soundbar
  • ATSC 3.0 tuner for NextGen broadcast
  • Dolby Vision, Atmos, IMAX Enhanced and DTS:X
  • Studio calibrated modes for Netflix, Prime Video and Sony Pictures Core
Cons
  • Standard OLED panel is dimmer than QD-OLED in bright rooms
  • Very large footprint and heavy to mount
  • Only Google Assistant, no Alexa or Siri
Sony
Sony 65” class BRAVIA 8 II QD-OLED 4K HDR Smart Google TV K-65XR80M2 (2025 Model)

Sony BRAVIA 8 II 65" QD-OLED TV

Sony 65” class BRAVIA 8 II QD-OLED 4K HDR Smart Google TV K-65XR80M2 (2025 Model)

4.4(53 ratings)
$1,998.00at eBayChecked Nov 9
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • QD-OLED color and Sony's highest OLED brightness
  • Works with Google Assistant, Alexa and Siri
  • Lighter and easier to place at 65 inches
  • Dolby Vision, HDR10, HLG, Dolby Atmos and DTS:X
  • Rated 4.4 out of 5 by owners
Cons
  • 65 inches is noticeably smaller for long viewing distances
  • No ATSC 3.0 NextGen tuner listed
  • Low-profile stand leaves little room for a soundbar

What separates them

Sony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65" QD-OLED TV
Screen size77 inches65 inches
Panel technologyStandard OLED (WOLED) with over 8 million self-lit pixelsQD-OLED with quantum dot color layer
Peak brightnessHigh brightness OLED, but not Sony's brightestSony's highest OLED brightness, per Sony
Color volumeStrong OLED color, narrower at high brightnessBillions of quantum dot colors, holds saturation better in highlights
Stand4-way position underlay stand, can raise for a soundbarStandard low-profile stand
Voice assistantsGoogle AssistantGoogle Assistant, Amazon Alexa and Siri
TunerATSC 3.0 NextGen TV tuner built inNot listed as ATSC 3.0
Weight and footprintMuch larger panel, needs a wide wall or media unit50.5 lb, 56.9 in wide, easier to place

Price history

$2,498.00$1,749.99
Nov 4Nov 11
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 8 at Amazon; $1,749.99 on Nov 9.
  • Sony BRAVIA 8 II 65" QD-OLED TV: lowest $2,498.00 on Nov 4 at Walmart; $2,498.00 on Nov 11.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • BrandsMart USANew

    In stockReturn policy

    $1,999.99Checked Nov 9
    Visit BrandsMart USA
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,749.99Free shippingChecked Nov 9
    Visit Amazon
  • B&H Photo-Video-AudioNew

    Availability unknown

    $2,498.00Checked Nov 7
    Visit B&H Photo-Video-Audio
  • Fischer FurnitureNew

    Availability unknown

    $2,499.99Checked Nov 7
    Visit Fischer Furniture
All 5 stores and price history →

Sony BRAVIA 8 II 65" QD-OLED TV

  • Best BuyNew

    In stock

    $2,498.00Free shippingChecked 3 min ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $2,498.00Free shippingChecked 3 min ago
    Visit Abt Electronics
  • NeweggNew

    In stock

    $2,498.00Free shippingChecked 3 min ago
    Visit Newegg
  • eBayNew

    Availability unknownSold by electronic_express (99.7% positive, 252,600 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,998.00Free shippingChecked Nov 9
    Visit eBay

Also available at

  • WalmartCheck price at Walmart
  • Kaybee SecurityCheck price at Kaybee Security

Store links may earn us a commission. Some prices via Klarna.

All 15 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65" QD-OLED TV
Smart TVYesYes
HDMI Ports4 ports4 HDMI ports
CEC EnabledYes, BRAVIA Sync FunctionYes
Display TypeOLEDQD OLED
Resolution4K UHD4K
HDTV Format4K UHD4K
Refresh Rate120 Hz120 Hz
Network FunctionalitySmart TV, Google Assistant—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
Backlight TechnologyOLED—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 II 65" QD-OLED TV
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—
Image Contrast RatioPure black—
Menu LanguageMultilingual—
Supported Resolutions4K—
Stand And MountIncluded—
Design HighlightsUnderlay stand, 4-way position stand, Seamless …—
Mount Interface300 x 300 mm—
Contrast RatioPure black (with over 8 million self-lit pixels)—

What reviewers say

Sony BRAVIA 8 II 65" QD-OLED TV

  • 4.4 / 553 ratings

Rated 4.4 out of 5 from 53 ratings, buyers largely praise the picture quality and brightness of this QD-OLED set. Complaints are fewer and tend to focus on price and setup rather than the panel itself.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and rich quantum-dot color.
  • BrightnessPraisedBuyers say it is brighter than previous Sony OLEDs and holds up in lit rooms.
  • SetupMixedThe 50.5 lb panel and wide stand make mounting and placement a two-person job.
  • SoundPraisedReviewers find the screen-based speakers better than most built-in TV audio.

Questions and answers

Which is better for a bright living room?
The BRAVIA 8 II. Its QD-OLED panel reaches higher brightness and keeps colors saturated in highlights, which matters with daylight or lots of lamps. The XR8B is still an OLED with good brightness, but it will wash out sooner in a very bright room.
Is the 77-inch XR8B worth stepping up to over the 65-inch?
Only if size is your priority. The extra 12 inches make a real difference past about 9 feet of seating distance. If you sit closer, the BRAVIA 8 II's better panel is the more noticeable upgrade.
Which has better color?
The BRAVIA 8 II. Quantum dots let it hold color volume at high brightness, so bright scenes look richer. The XR8B is accurate and has perfect blacks, but its colors desaturate sooner as brightness rises.
Do both support Dolby Vision and Dolby Atmos?
Yes. Both handle Dolby Vision HDR and Dolby Atmos, and both pass DTS:X. The XR8B adds IMAX Enhanced certification.
Which lasts longer?
Neither has a documented edge. Both are OLED panels from Sony with the same burn-in risk from static logos and tickers. The XR8B's larger panel is more expensive to replace if it fails out of warranty.
Can I use Alexa or Siri with these TVs?
The BRAVIA 8 II lists Google Assistant, Amazon Alexa and Siri support. The XR8B lists Google Assistant only, though AirPlay 2 and Chromecast cover casting from Apple and Android devices.

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Buying guides that pick them

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  • Best 65-inch OLED TVs
Picture Adjustment
Picture settings
—
TV Tuner TypeYes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…—
Program Guide TypeDigital EPG—
screen_size—65 in
color—Black
Dolby Atmos & DTS—X
High Dynamic Range (HDR)—Yes
High Dynamic Range (HDR) Type—HDR10, HLG, Dolby Vision
Screen Size (in)—65
Outdoor—No
Series—BRAVIA 8 II (2025)
High Definition—Yes
Screen Form—Flat
Assistant Support—Google Assistant, Amazon Alexa, Siri
HDR—Yes
Connectivity—Bluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming Services—Hulu, Netflix, Prime Video, YouTube, Disney+
Width—56.9 in wide
Depth—1.3 in deep