Amazon Fire TV Stick 4K Max vs Roku Streaming Stick Plus (2023)
Buy the Roku Streaming Stick Plus if price and picture format matter most: it costs $30 at eBay as of November 3, 2026, versus $55 at eBay for the Fire TV Stick 4K Max, and it adds Dolby Vision and Dolby Atmos. Buy the Fire TV Stick 4K Max if you want Wi-Fi 6E, 16 GB of storage and deep Alexa integration. Both are rated 4.6 out of 5, but the Roku's rating rests on 7,984 reviews against 177 for the Fire stick.
Today the Roku Streaming Stick Plus (2023) costs $9.99 less at its best price.
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Amazon Fire TV Stick 4K Max
4.6Choose the Fire TV Stick 4K Max if you live in an Alexa household, want Wi-Fi 6E on a busy network, or want 16 GB of storage for apps and games.
- Wi-Fi 6E handles crowded networks better
- 16 GB storage leaves room for apps
- Alexa voice control and smart-home routines
- Fast quad-core CPU and quick setup
What separates them
| Amazon Fire TV Stick 4K Max | Roku Streaming Stick Plus (2023) | |
|---|---|---|
| Price | $55 at eBay as of November 3, 2026 | $30 at eBay as of November 3, 2026 |
| HDR format | HDR10, HDR10+, Dolby Vision | Dolby Vision, HDR10+ |
| Wi-Fi | Wi-Fi 6E | Long-range Wi-Fi, dual-band |
| Storage | 16 GB | Not specified; smaller app storage |
| Voice assistant | Alexa built in | Roku voice remote; works with AirPlay and HomeKit |
| Apple ecosystem | No AirPlay or HomeKit | AirPlay and HomeKit support |
| Audio | Dolby Atmos passthrough | Dolby Atmos and Dolby Digital |
| Review volume | 4.6 out of 5 from 177 ratings |
Price history
- Amazon Fire TV Stick 4K Max: lowest $33.99 on Nov 3 at Fun Squiddecor; $33.99 on Nov 4.
- Roku Streaming Stick Plus (2023): lowest $50.00 on Nov 3 at eBay.
Prices at every store
Amazon Fire TV Stick 4K Max
- FlexShopperNew
In stock
$69.99Free shippingObserved Nov 3, 2026, 6:36 AM - uShopMall.comNew
In stockSold by Since 2007
$79.99Free shippingObserved Nov 3, 2026, 6:36 AM - eBayNew
Availability unknown
$39.99Observed at 7:45 PM - TargetNew
Availability unknown
$84.99Observed at 7:45 PM
Also available at
- Fun SquiddecorCheck price at Fun Squiddecor
- SHI InternationalCheck price at SHI International
- Swede Things in AmericaCheck price at Swede Things in America
Specs compared
| Spec | Amazon Fire TV Stick 4K Max | Roku Streaming Stick Plus (2023) |
|---|---|---|
| HD Type | Ultra HD (4K) | 4K |
| Connectivity | Wi-Fi | — |
| Dongle | Yes | — |
| Supported Services | Netflix, YouTube | — |
| With Remote Included | Yes | — |
| Color | Black | — |
| Assistant Support | Amazon Alexa | — |
| Capacity | 16 GB | — |
| Display Output Resolution | — | 4K |
| HDR Support | — | Dolby Vision |
| Display Output Formats |
What reviewers say
Amazon Fire TV Stick 4K Max
Owners rate it 4.6 out of 5 across 177 ratings, calling it a fast, easy upgrade over older sticks. Complaints are mostly about setup glitches with AV receivers and the remote.
- Noticeably snappier navigation than older Fire TV Sticks
- 16 GB storage is enough for a full app library
- Setup walks you through in minutes
- Free ad-supported movies and shows included
- Persistent HDMI/AVR error messages needing reboots of TV, stick and receiver
- Remote buttons take getting used to
- Some listings mislabel the Wi-Fi version as 6E
Roku Streaming Stick Plus (2023)
Owners rate it highly, with 4.6 out of 5 from 7,984 ratings. Most praise the picture quality, simple interface and easy setup; complaints center on ads on the home screen and occasional Wi-Fi hiccups.
Questions and answers
- Which is better for a 4K Dolby Vision TV?
- Both output 4K and support Dolby Vision. The Roku does it for $30 at eBay as of November 3, 2026, so it is the cheaper way to get Dolby Vision.
- Is the Fire TV Stick 4K Max worth $25 more?
- Only if you need Wi-Fi 6E, 16 GB of storage or Alexa. For plain streaming, the Roku covers the same 4K and Dolby Vision ground for less.
- Which has better Wi-Fi?
- The Fire TV Stick 4K Max has Wi-Fi 6E, which helps on crowded or newer routers. The Roku uses long-range Wi-Fi but not 6E.
- Which works better with Apple devices?
- The Roku. It supports AirPlay and HomeKit, which the Fire TV Stick does not.
- Which is more reliable?
- Both are rated 4.6 out of 5. The Roku's score comes from 7,984 ratings; the Fire stick's from 177, and some Fire stick owners report HDMI/AVR errors.
- Do either support Xbox Cloud Gaming?
- The Roku Streaming Stick Plus lists Xbox Cloud Gaming and Stadia as not supported. The Fire TV Stick 4K Max can sideload the Xbox app but does not ship with it.