Amazon Fire TV Stick 4K Max vs Roku Ultra
Buy the Roku Ultra if you want the best picture and sound, a wired Ethernet option, and a remote you can find and charge. Buy the Fire TV Stick 4K Max if you want to spend about half as much and mostly watch Netflix and YouTube in 4K. As of November 3, 2026, the Fire TV Stick 4K Max is $55.00 at eBay and the Roku Ultra is $99.00 at Walmart.
Today the Amazon Fire TV Stick 4K Max costs $59.01 less at its best price.
Ask our shopping agent
Amazon Fire TV Stick 4K Max
4.6Choose the Fire TV Stick 4K Max if you want a cheap, fast 4K stick with 16 GB storage and Alexa built in.
- Half the price of the Roku Ultra.
- 16 GB storage holds plenty of apps.
- Fast quad-core CPU and Wi-Fi 6E.
- Hides behind the TV on the HDMI port.
- No Ethernet port.
What separates them
| Amazon Fire TV Stick 4K Max | Roku Ultra | |
|---|---|---|
| Price (Nov 3, 2026) | $55.00 at eBay | $99.00 at Walmart |
| HDR formats | HDR10, HDR10+, Dolby Vision | HDR10, HDR10+, Dolby Vision |
| Audio | Dolby Atmos passthrough | Dolby Atmos, DTS Digital Surround |
| Wired network | Wi-Fi only | Ethernet port plus Wi-Fi 6 |
| Remote | Voice remote, no backlight, no finder | Voice Remote Pro, backlit, rechargeable, lost-remote finder |
| Voice assistants | Alexa | Alexa, Google Assistant, Apple HomeKit |
| Storage | 16 GB | Not published |
| Form factor |
Price history
- Amazon Fire TV Stick 4K Max: lowest $33.99 on Nov 3 at Fun Squiddecor; $33.99 on Nov 4.
- Roku Ultra: lowest $99.00 on Nov 3 at Walmart.
Prices at every store
Amazon Fire TV Stick 4K Max
- FlexShopperNew
In stock
$69.99Free shippingObserved Nov 3, 2026, 6:36 AM - uShopMall.comNew
In stockSold by Since 2007
$79.99Free shippingObserved Nov 3, 2026, 6:36 AM - eBayNew
Availability unknown
$39.99Observed at 7:45 PM - TargetNew
Availability unknown
$84.99Observed at 7:45 PM
Also available at
- Fun SquiddecorCheck price at Fun Squiddecor
- SHI InternationalCheck price at SHI International
- Swede Things in AmericaCheck price at Swede Things in America
Specs compared
| Spec | Amazon Fire TV Stick 4K Max | Roku Ultra |
|---|---|---|
| Connectivity | Wi-Fi | Ethernet, Wi-Fi |
| With Remote Included | Yes | Yes |
| HD Type | Ultra HD (4K) | Ultra HD (4K) |
| Color | Black | Black |
| Dongle | Yes | — |
| Supported Services | Netflix, YouTube | — |
| Assistant Support | Amazon Alexa | — |
| Capacity | 16 GB | — |
| Resolution | — | 4K UHD |
| Features | — | Backlit, Upscaling, Parental Control Capability… |
| Virtual asst. |
What reviewers say
Amazon Fire TV Stick 4K Max
Owners rate it 4.6 out of 5 across 177 ratings, calling it a fast, easy upgrade over older sticks. Complaints are mostly about setup glitches with AV receivers and the remote.
- Noticeably snappier navigation than older Fire TV Sticks
- 16 GB storage is enough for a full app library
- Setup walks you through in minutes
- Free ad-supported movies and shows included
- Persistent HDMI/AVR error messages needing reboots of TV, stick and receiver
- Remote buttons take getting used to
- Some listings mislabel the Wi-Fi version as 6E
Roku Ultra
Owners rate it 4.6 out of 5 across 2,824 ratings and generally call it the smoothest Roku they have used. The remote and the wired Ethernet option get the most praise. Complaints center on the price premium over the Streaming Stick and on Roku's ad-heavy home screen.
Questions and answers
- Which has better picture quality?
- Both do 4K with Dolby Vision and HDR10+. The Roku Ultra adds Dolby Atmos and DTS Digital Surround audio, so it wins on sound.
- Is the Roku Ultra worth the extra $44?
- Yes if you have a Dolby Vision TV, a soundbar or AVR, or want Ethernet. If you just stream Netflix and YouTube on a basic 4K TV, the Fire TV Stick 4K Max covers it for less.
- Which is better for a weak Wi-Fi signal?
- The Roku Ultra, because it has an Ethernet port and Wi-Fi 6. The Fire TV Stick 4K Max is Wi-Fi only, though it supports Wi-Fi 6E on a compatible router.
- Which remote is easier to use?
- The Roku Voice Remote Pro has backlit buttons, a rechargeable battery and a lost-remote finder. The Fire TV remote is simpler and takes some getting used to.
- Which one is faster?
- Roku calls the Ultra its fastest player, 30% faster than other Roku players. The Fire TV Stick 4K Max is also fast for a stick, with a quad-core CPU and 16 GB storage.
- Do both support voice assistants?
- The Fire TV Stick 4K Max works with Alexa. The Roku Ultra works with Alexa, Google Assistant and Apple HomeKit.
