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Charmin Ultra Soft Forever Roll vs Great Value Soft & Strong Toilet Paper

Buy the Charmin Ultra Soft Forever Roll if you want the softest paper and the fewest roll changes; its 12-inch rolls are built for a holder made for them and last about a month for two people. Buy the Great Value Soft & Strong if you want a standard 2-ply roll that fits any holder and a large pack that covers a household for a long stretch. Charmin is softer and more absorbent per sheet, and its 4.8 rating from about 2,100 ratings backs that. Great Value is firmer and more utilitarian, with a 4.6 rating from over 163,000 ratings.

  • Choose the Charmin Ultra Soft Forever Roll if you want maximum softness and to change rolls about once a month.
  • Choose the Great Value Soft & Strong if you want ordinary mega rolls that fit any standard holder and a big pack for the whole house.

Prices

  • Charmin Ultra Soft Forever Roll: $29.97 at Amazon (checked today)
  • Great Value Soft & Strong Toilet Paper: $23.99 at Officehub Center (checked today)
  • Difference: the Great Value Soft & Strong Toilet Paper is $5.98 cheaper than the Charmin Ultra Soft Forever Roll today
Charmin
Charmin Ultra Soft Forever Roll

Charmin Ultra Soft Forever Roll

4.8(2,144 ratings)
$29.97at AmazonChecked 12 h ago
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Very soft, plush sheets
  • Lasts about a month per roll for two people
  • High absorbency per sheet
  • Septic-safe and clog-safe
Cons
  • Requires a Forever Roll holder
  • Only 3 rolls per pack
  • Bulky 12-inch rolls take shelf space
Great Value
Great Value Soft & Strong Toilet Paper, 12 Mega Rolls, 380 Sheets per Roll

Great Value Soft & Strong Toilet Paper

Great Value Soft & Strong Toilet Paper, 12 Mega Rolls, 380 Sheets per Roll

4.6(163,807 ratings)
$23.99at Officehub CenterChecked 12 h ago
See all prices and details
Visit Officehub Center
Pros
  • Fits any standard toilet paper holder
  • Large 12-mega-roll pack equals 48 regular rolls
  • Embossed 2-ply at a practical level
  • Huge rating base of over 163,000
Cons
  • Firmer and less plush than Charmin Ultra Soft
  • Only 380 sheets per roll
  • Plain, no-frills paper

What separates them

Charmin Ultra Soft Forever RollGreat Value Soft & Strong Toilet Paper
Roll size12-inch Forever Roll, needs a Forever Roll holderStandard mega roll, fits any standard holder
Sheets per roll1,700 sheets per roll, 5,100 total380 sheets per roll, 4,560 total
SoftnessCharmin's softest line, widely rated as very softSoft but firmer, embossed 2-ply
AbsorbencyMarketed as 2x more absorbent than leading 1-ply bargain tissueStandard 2-ply absorbency
Roll changesAbout one month for a two-person householdFrequent changes, like any mega roll
Septic safetyClog-safe and septic-safe per CharminSafe for standard septic systems
Scent and colorWhite, unscentedWhite, unscented
Ratings4.8 from about 2,100 ratings4.6 from over 163,000 ratings

Price history

$29.97$9.98
Nov 8Nov 10
  • Charmin Ultra Soft Forever Roll: lowest $29.97 on Nov 8 at Walmart; $29.97 on Nov 10.
  • Great Value Soft & Strong Toilet Paper: lowest $9.98 on Nov 10 at Walmart.

Prices at every store

Charmin Ultra Soft Forever Roll

  • WalmartNew

    In stock

    $29.97Checked Nov 8
    Visit Walmart
  • TargetNew

    In stock

    $29.99+ $5.99 shippingChecked 12 h ago
    Visit Target
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $29.97Checked 12 h ago
    Visit Amazon

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 3 stores and price history →

Great Value Soft & Strong Toilet Paper

  • Officehub CenterNew

    In stock

    $23.99+ $11.99 shippingChecked 12 h ago
    Visit Officehub Center
  • Brands For Less USANew

    Availability unknown

    $53.92Checked 12 h ago
    Visit Brands For Less USA
  • WalmartNew

    Out of stock

    $9.98+ $6.99 shippingChecked 12 h ago
    Visit Walmart

Also available at

  • WalmartCheck price at Walmart
All 3 stores and price history →

Specs compared

SpecCharmin Ultra Soft Forever RollGreat Value Soft & Strong Toilet Paper
Number of rolls312
ColorWhiteWhite
multipack_quantity11
Quantity (pcs)312
BrandCharmin—
Toilet paper thickness2 Ply—
Toilet paper roll sizeGiant—
Product lineCharmin Forever Roll—
MaterialPaper—
FormRolls, Sheets—
Color categoryWhite—
Rec. useHousehold—
Show all 24 specsShow fewer specs
SpecCharmin Ultra Soft Forever RollGreat Value Soft & Strong Toilet Paper
ScentUnscented—
PatternNo Pattern—
Sheets1700—
Count3—
Piece count3—
Items included3 Forever Rolls Refill—
OccasionEveryday—
ThemeNo Theme—
ManufacturerProcter & Gamble—
Net content statement5100 Sheets—

What reviewers say

Charmin Ultra Soft Forever Roll

  • 4.8 / 52,144 ratings

Owners rate the Forever Roll highly, 4.8 out of 5 from 2,144 ratings, and praise the soft paper and how long each roll lasts. Complaints center on the need for the special holder and the bulk.

What people mention
  • Roll lifePraisedOwners say one roll lasts far longer than a standard roll, so they change it less often.
  • SoftnessPraisedReviewers describe the 2-ply paper as soft and comfortable.
  • Dispenser fitCriticisedBuyers note the rolls only work in the Charmin Forever Roll holder, not standard ones.
  • BulkMixedThe 12-inch rolls cut down on changes but take up more storage space.

Great Value Soft & Strong Toilet Paper

  • 4.6 / 5163,807 ratings

With more than 160,000 ratings averaging 4.6, buyers mostly treat this as dependable everyday paper at a budget-brand level. Praise centers on value, roll longevity and decent strength; complaints focus on softness, lint and tearing.

What people mention
  • ValuePraisedBuyers say the mega-roll pack stretches far for the money.
  • SoftnessMixedMost find it comfortable, but some say it feels rougher than national brands.
  • StrengthPraisedOwners report it holds up better than typical single-ply budget paper.
  • LintCriticised

Questions and answers

Which is softer, Charmin Ultra Soft or Great Value Soft & Strong?
Charmin Ultra Soft is noticeably softer and plusher. Great Value Soft & Strong is a firmer, embossed 2-ply that gets the job done without the cushiony feel.
Do I need a special holder for the Charmin Forever Roll?
Yes. The 12-inch Forever Roll needs a Forever Roll holder. Great Value mega rolls fit any standard holder.
Which lasts longer between roll changes?
The Charmin Forever Roll. Charmin says one roll lasts up to a month for a two-person household, while a Great Value mega roll has 380 sheets and needs changing far more often.
Is either one safe for a septic system?
Both are. Charmin calls the Forever Roll clog-safe and septic-safe, and Great Value says its paper is safe for standard septic systems.
Is the Charmin worth stepping up to over Great Value?
Step up if softness and fewer roll changes matter most and you will install the holder. Stay with Great Value if you want standard rolls that fit any holder and a big pack for the household.
Which is better for a rental or a bathroom you can't modify?
Great Value. Its standard mega rolls work on the existing holder, while the Charmin Forever Roll needs its own holder mounted.

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More comparisons

  • Angel Soft 2-Ply Toilet Paper, 48 Mega Rolls, 320 Sheets per Roll vs Charmin Ultra Soft Forever Roll
  • Charmin Essentials Toilet Paper 12 Mega Rolls, 407 Sheets per Roll vs Charmin Ultra Soft Forever Roll
  • Angel Soft 2-Ply Toilet Paper, 48 Mega Rolls, 320 Sheets per Roll vs Great Value Soft & Strong Toilet Paper, 12 Mega Rolls, 380 Sheets per Roll
  • Charmin Essentials Toilet Paper 12 Mega Rolls, 407 Sheets per Roll vs Great Value Soft & Strong Toilet Paper, 12 Mega Rolls, 380 Sheets per Roll

Buying guides that pick them

  • Best toilet paper
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PerforatedY—
Retail packagingValue Pack—
Some users notice paper dust and lint after use.