LG C6 Series OLED TV (65") vs Panasonic Z95BP Series OLED Fire TV

Both are 65-inch 4K OLEDs with 120Hz-plus panels and four HDMI ports, so the picture quality gap is smaller than the platform gap. The LG C6 runs webOS with Google Assistant, Alexa and Siri support, and its Alpha 11 Gen3 processor and 2.2-channel speakers make it the simpler all-round set for movies, streaming and mixed use. The Panasonic Z95BP uses a Primary RGB Tandem OLED panel with a cooling system for higher brightness and color volume, adds Dolby Vision IQ and HDR10+ Adaptive, 144Hz with FreeSync Premium, and Technics-tuned 360° Soundscape speakers, but it locks you into Fire TV. Buyers rate the LG highly; the Panasonic is the pick for a bright room or a serious gaming setup.

• Choose the LG C6 if you want the familiar webOS interface, support for all three major voice assistants, and a set that handles movies, streaming and console gaming without fuss.
• Choose the Panasonic Z95BP if you watch in a bright room, want Dolby Vision IQ and HDR10+ Adaptive, or game at up to 144Hz with FreeSync Premium and Fire TV built in.