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LG B5 OLED TV vs Samsung S90HA 42-inch OLED TV

Both are 4K OLEDs with 120 Hz-class panels, but they are built for different rooms. The LG B5 is the safer pick for most people: it comes in sizes up to 77 inches, runs webOS with all the major apps, and has four HDMI ports. The Samsung S90H is the better small-room and gaming set: a 42-inch QD-OLED with Glare Free coating, a 165 Hz motion rating, FreeSync Premium and G-Sync support, and a much brighter, punchier picture. Owners of the B5 praise the picture and value; S90H feedback is thin, so treat its 5-star rating as early signal, not a track record.

  • Choose the LG B5 if you want a big-screen OLED for movies and everyday streaming and need a size larger than 42 inches.
  • Choose the Samsung S90H if you are buying for a small room or a desk and want the brightest OLED picture plus the deepest gaming feature set at 42 inches.

Prices

  • LG B5 OLED TV: $575.00 at mercari.com (last seen Nov 9)
  • Samsung S90HA 42-inch OLED TV: $839.97 at eBay (last seen Nov 6)
  • Difference: the LG B5 OLED TV is $264.97 cheaper than the Samsung S90HA 42-inch OLED TV at the latest prices (Nov 6 and Nov 9)
LG
LG B5

LG B5 OLED TV

LG B5

4.7(4,200 ratings)
$575.00at mercari.comChecked Nov 9
See all prices and details
Visit mercari.com
Pros
  • OLED contrast with deep blacks and wide viewing angles
  • Sizes up to 77 inches for a real home-theater screen
  • Four HDMI ports and full app lineup on webOS
  • Alpha 8 Gen 2 processor upscales older content to 4K
  • Strong owner ratings across thousands of reviews
Cons
  • No anti-glare coating, so bright rooms wash it out
  • 120 Hz panel with no listed FreeSync or G-Sync support
  • Basic built-in sound with no Dolby Atmos processing
  • No 42-inch option for small rooms
Samsung
Samsung QE42S90HAEXZT 42-inch 4K Ultra HD Smart TV

Samsung S90HA 42-inch OLED TV

Samsung QE42S90HAEXZT 42-inch 4K Ultra HD Smart TV

5(10 ratings)
$839.97at eBayChecked Nov 6
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • Glare Free QD-OLED panel stays clear in bright rooms
  • 165 Hz motion with FreeSync Premium and G-Sync for PC and console gaming
  • Dolby Atmos with OTS Lite and Q-Symphony
  • Wi-Fi 6E and Bluetooth 5.3 for a cleaner wireless setup
  • Tidy LaserSlim design with an adjustable stand
Cons
  • Only one size: 42 inches
  • Fewer owner reviews, so long-term reliability is less proven
  • No Apple Home or Siri support
  • Tizen app layout takes getting used to for webOS veterans

What separates them

LG B5 OLED TVSamsung S90HA 42-inch OLED TV
Screen sizesSold in a range of sizes from 48 up to 77 inches42 inches only
Panel brightness and glareStandard OLED panel; reflections and bright rooms are its weak pointGlare Free coating with high brightness and PANTONE-validated color
Gaming features120 Hz, Game Mode, no VRR brand certification listedMotion Xcelerator 165 Hz, VRR, FreeSync Premium, G-Sync, ALLM, Game Bar, cloud Gaming Hub
Smart platformwebOS with Netflix, Prime Video, Disney+, HBO Max, YouTube and Apple TVOne UI Tizen with Samsung TV Plus, Gaming Hub and Vision AI Companion
SoundBuilt-in speakers, standard stereoDolby Atmos, OTS Lite, Q-Symphony with Samsung soundbars
Connectivity4 HDMI, 3 USB, Ethernet, Wi-Fi, Bluetooth, RF4 HDMI, 3 USB-A, Ethernet, Wi-Fi 6E, Bluetooth 5.3, optical, RS-232C
Voice assistantsAlexa, Google Assistant and Siri via Apple HomeGoogle Assistant and Alexa built in; no Apple Home
Stand and mountingFixed stand; standard wall mountAdjustable Simple Blade stand; 200x200 VESA

Price history

$2,499.99$299.99
Oct 29Nov 11
  • LG B5 OLED TV: lowest $299.99 on Nov 6 at DoorDash; $299.99 on Nov 10.
  • Samsung S90HA 42-inch OLED TV: lowest $839.97 on Nov 2 at eBay; $853.00 on Nov 11.

Prices at every store

LG B5 OLED TV

  • mercari.comNew

    In stock

    $575.00Checked Nov 9
    Visit mercari.com
  • eBayNew

    In stockSold by wholesale_connection

    $899.99Free shippingChecked 15 h ago
    Visit eBay
  • Enervee CANew

    In stock

    $2,999.99Free shippingChecked Nov 8
    Visit Enervee CA
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $899.99Free shippingChecked 7 h ago
    Visit Amazon

Also available at

  • Best BuyCheck price at Best Buy
  • NeweggCheck price at Newegg
  • eBayCheck price at eBay

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All 6 stores and price history →

Samsung S90HA 42-inch OLED TV

  • DirectDialNew

    In stock

    $853.00+ $100.00 shippingChecked 21 min ago
    Visit DirectDial
  • eBayNew

    Availability unknown

    $839.97Checked Nov 6
    Visit eBay
  • WestenditstoreNew

    Availability unknown

    $897.67Checked Nov 6
    Visit Westenditstore
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $897.99Free shippingChecked 21 min ago
    Visit Amazon

Also available at

  • WalmartCheck price at Walmart

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All 24 stores and price history →

Specs compared

SpecLG B5 OLED TVSamsung S90HA 42-inch OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon Alexa, SiriGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, EthernetWi-Fi, Ethernet
Screen Size77 inches42 inches
Display65-inch OLEDOLED
Refresh Rate120 Hz—
Show all 25 specsShow fewer specs
SpecLG B5 OLED TVSamsung S90HA 42-inch OLED TV
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+—
Width67.7 in wide—
Depth2 in deep—
Weight51.8 lb—
HDMI Ports4 HDMI ports—
Display TechnologyN\A—
Maximum ResolutionN\A—
SmartwebOS—
Screen Resolution—3840x2160 (4K Ultra HD)
Smart TV

What reviewers say

LG B5 OLED TV

  • 4.7 / 54,200 ratings

With 4.7 out of 5 from about 4,200 ratings, owners are largely happy with the B5's picture and gaming features. Most praise comes from people stepping up from LED TVs. Complaints center on brightness in bright rooms and the step down from the C series.

What people mention
  • Picture qualityPraisedOwners say blacks are deep and colors look rich, especially in dim rooms.
  • BrightnessCriticisedReviewers say it struggles in bright, sunlit rooms compared with brighter OLEDs.
  • GamingPraisedBuyers like the 120Hz panel with VRR for consoles and PC.
  • ProcessorMixedSome say the Alpha 8 chip is fine, others notice weaker upscaling than the C series.

Samsung S90HA 42-inch OLED TV

  • 5 / 510 ratings

Owners of Samsung OLED sets in this range generally praise the contrast and colour, and the main reservations are about brightness and burn-in risk.

What people mention
  • Picture qualityPraisedOwners describe deep blacks and vivid colour as the main reason to choose this set.
  • BrightnessMixedIt looks excellent in a dim room, but reviewers note it cannot match the brightest OLEDs in daylight.
  • Burn-inCriticisedSome owners worry about static logos and tickers leaving marks over years of use.
  • SoundMixed
Reviews
  • You can get an LG B5 OLED for less than $900

Questions and answers

Which is better for gaming?
The Samsung S90H. It lists a 165 Hz motion rate, VRR, FreeSync Premium, G-Sync, ALLM and a Game Bar, while the LG B5 tops out at 120 Hz with no brand-certified VRR. For a console or PC at 42 inches, the Samsung is the stronger set.
Which is better for a bright living room?
The Samsung S90H, because of its Glare Free coating and higher brightness. The LG B5 has no anti-reflective treatment, so windows and lamps show up in dark scenes.
Can I get a big screen from either?
Only from the LG B5, which goes up to 77 inches. The Samsung S90H is sold at 42 inches only, so it suits bedrooms, desks and small apartments rather than a main movie wall.
Which lasts longer?
Neither brand publishes a lifespan figure, and OLED panels age with static content over years. The LG B5 has a much larger review base, so its reliability record is better documented; the Samsung's is too new to judge.
Is the Samsung worth stepping up to over the LG?
If you are buying 42 inches and care about gaming or a bright room, yes: the anti-glare panel, 165 Hz motion and Atmos sound are real upgrades. If you want 55 inches or more, the LG B5 is the only option of the two.
Do both support the main streaming apps?
Yes. The LG B5 runs webOS with Netflix, Prime Video, Disney+, HBO Max, YouTube and Apple TV. The Samsung runs Tizen with the same major apps plus Samsung TV Plus.

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—
Yes
Release Year—2026, 2025
Voice Assistant—Google Assistant
Wi-Fi—Yes
Dolby Atmos and OTS Lite help, but the thin 42-inch chassis limits bass and scale.