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LG C5 OLED evo 4K Smart TV vs Samsung S90F OLED TV

The LG C5 is the better buy for most shoppers: it is a 55-inch OLED with four HDMI 2.1 ports, Dolby Vision and a $969.99 price at Walmart as of November 7, 2026. The Samsung S90F is a 77-inch OLED for $1,149.00 at eBay as of the same date, so it wins on size per dollar if you have the wall space. Choose the C5 for a smaller room, Dolby Vision content and PC gaming up to 144Hz; choose the S90F if you want the biggest screen for the money.

Today the LG C5 OLED evo 4K Smart TV costs $228.00 less at its best price.

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LG
LG C5 OLED evo 4K Smart TV (2025)

LG C5 OLED evo 4K Smart TV

LG C5 OLED evo 4K Smart TV (2025)

4.8(2,339 ratings)
$969.99at WalmartObserved at 8:41 PM
See all prices and details
Visit Walmart

Choose the LG C5 if you sit 6 to 8 feet away, want Dolby Vision and four HDMI 2.1 ports, and prefer the lower $969.99 price at Walmart.

Pros
  • Dolby Vision and Dolby Atmos support.
  • Four HDMI 2.1 inputs, useful for a console, PC and soundbar.
  • 144Hz VRR for PC gaming, plus G-Sync and FreeSync Premium.
  • Lowest price in this pair at $969.99.
  • Glare-free coating and 0.1ms response time.
Cons
  • 55 inches is small for a large living room.
  • Peak brightness trails the brightest QD-OLEDs in daylight.
  • Setup menus are deep and take time to learn.
Samsung
Samsung S90F

Samsung S90F OLED TV

Samsung S90F

$1,197.99at WalmartObserved at 8:40 PM
See all prices and details
Visit Walmart

Choose the Samsung S90F if you want a 77-inch OLED and can fit a 67.7-inch-wide, 103-lb set, at $1,149.00 at eBay.

Pros
  • 77-inch screen for $1,149.00, far more area per dollar.
  • HDR10+ Adaptive and HDR10+ Gaming.
  • Tizen has Google Assistant and Alexa built in.
  • Anti-glare coating and 120Hz panel.
Cons
  • No Dolby Vision.
  • 103 lb and 67.7 inches wide; needs two people and a sturdy stand.
  • Max draw around 640W.
  • Fewer stores stock it new, so price swings are wider.

What separates them

LG C5 OLED evo 4K Smart TVSamsung S90F OLED TV
Screen size55 inches77 inches
PanelOLED evo, self-lit pixelsOLED HDR+, self-illuminating pixels
HDR formatsDolby Vision, HDR10, HLGOLED HDR+, HDR10+ Adaptive; no Dolby Vision
HDMI 2.1 ports4, with 4K 120Hz, VRR, ALLM, eARC4K 120Hz and VRR supported; port count not stated
Gaming refresh120Hz native, VRR up to 144Hz, G-Sync and FreeSync Premium120Hz, VRR, HDR10+ Gaming
ProcessorAlpha 9 Gen8NQ4 AI Gen3
Smart platformwebOS 25Tizen with Google Assistant and Alexa
Price$969.99 at Walmart as of November 7, 2026$1,149.00 at eBay as of November 7, 2026

Price history

$3,770.00$939.95
Oct 27Nov 8
  • LG C5 OLED evo 4K Smart TV: lowest $939.95 on Nov 2 at Amazon; $949.95 on Nov 8.
  • Samsung S90F OLED TV: lowest $1,197.99 on Nov 8 at Walmart.

Prices at every store

LG C5 OLED evo 4K Smart TV

  • WalmartNew

    In stockSold by Beach CameraReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $969.99Free shippingObserved at 8:41 PM
    Visit Walmart
  • B&H Photo-Video-AudioNew

    In stock

    $949.95+ $127.00 shippingObserved at 8:43 PM
    Visit B&H Photo-Video-Audio
  • Pro BrosNew

    In stock

    $1,089.99Observed at 8:43 PM
    Visit Pro Bros
  • neweggbusiness.comNew

    In stock

    $1,099.99Observed at 8:43 PM
    Visit neweggbusiness.com

Also available at

  • eBayCheck price at eBay
  • WalmartCheck price at Walmart
  • BeachcameraCheck price at Beachcamera

Store links may earn us a commission.

All 10 stores and price history →

Samsung S90F OLED TV

  • WalmartNew

    In stockSold by Video & Audio Center

    $1,197.99Observed at 8:40 PM
    Visit Walmart
  • JTF CorpNew

    In stock

    $1,236.68Observed at 8:40 PM
    Visit JTF Corp
  • Best BuyNew

    In stock

    $3,497.95Free shippingObserved at 8:41 PM
    Visit Best Buy
  • SamsungNew

    Out of stock

    $1,199.99Observed at 8:40 PM
    Visit Samsung

Also available at

  • eBayCheck price at eBay
  • NeweggCheck price at Newegg
  • Bear Security ShopCheck price at Bear Security Shop

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Specs compared

SpecLG C5 OLED evo 4K Smart TVSamsung S90F OLED TV
screen_size55 in77 Inch
colorBlackBlack
Refresh Rate120Hz120 Hz
Display TypeOLEDOLED HDR+ (Self‑Illuminating Pixels)
Resolution3840 x 21604K UHD (3840 × 2160)
High DefinitionYesYes
HDTV Format4K4K
Screen FormFlatFlat
Anti-GlareYesYes
Smart TVYesYes – Tizen™ OS (Smart Hub + Voice Assistants) …
CEC EnabledYesYes
HDRYesOLED HDR+, HDR10+ Adaptive & Gaming (source)
Show all 40 specsShow fewer specs
SpecLG C5 OLED evo 4K Smart TVSamsung S90F OLED TV
Native Resolution3840x2160—
Response Time0.1ms—
HDMI Input4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4…—
Bluetooth SupportYes (v 5.3)—
Audio Output40W—
Speaker System2.2 channel—
TV Weight without Stand14.1—
TV Dimensions without Stand (WxHxD)1222 x 703 x 45.1—
VESA Mounting (WxH)300 x 200—

What reviewers say

LG C5 OLED evo 4K Smart TV

  • 4.8 / 52,339 ratings

Buyers rate the C5 4.8 out of 5 from 2,339 ratings and praise its picture, blacks and app selection. Complaints center on a lengthy setup and the need for two people to assemble it.

What people mention
  • Picture qualityPraisedOwners call the image fantastic and say older movies feel new again.
  • Black levelsPraisedBuyers highlight the blackest blacks from the self-lit OLED panel.
  • SoundMixedThe built-in speakers are called decent for a TV, not a substitute for a soundbar.
  • SetupCriticisedSetup takes time because of the many picture and sound choices, and two people are recommended.

Samsung S90F OLED TV

Owners of Samsung's S90F line praise the OLED picture, deep blacks and gaming features, and most find setup straightforward. Common complaints center on brightness in very bright rooms and the lack of Dolby Vision.

What people mention
  • Picture qualityPraisedOwners describe deep blacks and vivid color from the self-illuminating OLED panel.
  • BrightnessMixedFine for most rooms, but reviewers say it trails the brightest QD-OLED and Mini-LED sets in daylight.
  • GamingPraised120 Hz refresh and HDR10+ Gaming are called out as smooth and responsive.
  • Dolby VisionCriticisedBuyers note the set supports HDR10+ but not Dolby Vision.
Reviews
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Questions and answers

Which is better for a bright living room?
The LG C5 has a glare-free coating and boosted brightness, but neither set matches a bright QD-OLED or mini-LED in daylight. The S90F is also anti-glare. If the room gets direct sun, plan on curtains for both.
Is the 77-inch Samsung worth $179 more than the 55-inch LG?
Yes, if size matters most. At $1,149.00 the S90F gives you 77 inches versus 55 for $969.99, roughly double the screen area for about 18% more money. You give up Dolby Vision and one confirmed HDMI 2.1 port count.
Which is better for PS5 and Xbox Series X?
The LG C5 is the safer pick. It lists four HDMI 2.1 ports, 4K 120Hz, VRR up to 144Hz, ALLM and G-Sync plus FreeSync Premium. The S90F supports 120Hz and VRR but does not state its HDMI 2.1 port count.
Which has better HDR?
The LG C5 supports Dolby Vision, which covers most streaming and disc HDR content. The S90F supports HDR10+ instead and has no Dolby Vision. Both handle HDR10.
Which lasts longer?
Neither maker publishes a lifespan figure. Both use self-lit OLED pixels with no backlight to fail. Burn-in risk is low for mixed viewing on either; static news tickers and logos are the main concern.
How much space does the Samsung need?
The S90F is 67.7 inches wide, 1.8 inches deep and 103 lb without the stand. Measure the wall or console first, and use two people for setup.

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Buying guides that pick them

  • Best OLED TVs under $1,500
  • Best 55-inch OLED TVs
  • Best LG OLED TVs under $1,000
  • Best OLED TVs under $1,500 for living room movie and streaming use
Network Functionality
Smart TV, Streaming
—
Supported Resolutions4K—
Backlight TechnologyOLED—
Display HighlightsHDR—
Max Resolution V-SyncVRR—
Display Aspect Ratio16:9—
Dynamic Contrast RatioInfinite contrast—
Image Contrast RatioNear-infinite—
Viewing AngleWide—
Menu LanguageSpanish, English, French—
Color TemperatureYes—
HDMI Ports4—
Internet Streaming ServicesNetflix, Disney+—
Network ConnectivityEthernet—
Video InterfaceHDMI—
PC InterfaceHDMI—
Expansion SlotsCommon Interface (CI) slot—
Screen Resolution3840x2160 (4K Ultra HD)—
Release Year2025—