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Samsung 65-inch OLED 4K Smart TV vs LG B6E Series OLED 4K Smart TV

Buy the LG B6E if you want the best picture per dollar: it is $799.99 at Best Buy as of November 7, 2026, $600 less than the Samsung. Buy the Samsung if you sit far from the screen or game at high frame rates: its 65-inch panel and 165Hz refresh beat the LG's 55 inches and 120Hz. The Samsung's best new price is $1,399.99 at Merlin's TV as of November 7, 2026, and it has traded as low as $897.99 since October 27.

Today the LG B6E Series OLED 4K Smart TV costs $600.00 less at its best price.

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Samsung
Samsung 65-inch OLED 4K Vision AI Smart TV

Samsung 65-inch OLED 4K Smart TV

Samsung 65-inch OLED 4K Vision AI Smart TV

4.8(225 ratings)
$1,399.99at Merlin's TVObserved at 11:43 AM
See all prices and details
Visit Merlin's TV

Choose the Samsung 65-inch OLED if you have a large room, want a bigger 65-inch picture, and want the smoother 165Hz panel for gaming or fast sports.

Pros
  • 65-inch OLED panel gives a bigger picture than the LG's 55 inches.
  • 165Hz refresh is the highest in this pair and suits fast games and sports.
  • Glare Free coating cuts reflections in bright rooms.
  • NQ4 AI Gen3 processor upscales everything to 4K.
  • Four HDMI ports plus RS-232 for control systems.
Cons
  • Costs $600 more than the LG at current prices.
  • No Dolby Vision; HDR relies on HDR10+ and OLED HDR+.
  • No listed G-Sync or FreeSync for PC gaming.
  • Only one store prices it new, so discounts are limited.
LG
LG 55" Class B6E Series OLED AI 4K Smart webOS TV

LG B6E Series OLED 4K Smart TV

LG 55" Class B6E Series OLED AI 4K Smart webOS TV

4.8(116 ratings)
$799.99at Best BuyObserved at 10:01 AM
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Choose the LG B6E if you want a 55-inch OLED for a smaller room and want to spend about $600 less for Dolby Vision and G-Sync support.

Pros
  • Dolby Vision, HDR10 and HLG cover the widest range of streaming formats.
  • G-Sync and FreeSync Premium with 0.1ms response suit console and PC gaming.
  • webOS with Google Gemini built in, plus Google Assistant and Apple Home support.
  • Over 400 free LG Channels and 10,000+ on-demand titles.
  • $799.99 at Best Buy, the lower price of the two.
Cons
  • 55-inch screen is smaller and needs a closer seat.
  • 120Hz refresh trails the Samsung's 165Hz.
  • No RS-232 or optical input listed for older AV gear.
  • Two stores price it new, so price swings are narrow.

What separates them

Samsung 65-inch OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
Screen size65 inches55 inches
Refresh rate165 Hz120 Hz
HDR formatsOLED HDR+, HDR10+, Auto HDR RemasteringDolby Vision, HDR10, HLG
Gaming syncUltimate Gaming Pack with AI motion processing; no listed G-Sync or FreeSyncNVIDIA G-Sync, AMD FreeSync Premium, 0.1ms response
Smart platformTizenwebOS with Google Gemini built in
Voice assistantsBluetooth and Wi-Fi; no assistant named in the listingGoogle Assistant, works with Google Home and Apple Home
ProcessorNQ4 AI Gen3 with 128 neural networksα8 AI Processor 4K Gen3
Price as of November 7, 2026$1,399.99 at Merlin's TV$799.99 at Best Buy

Price history

$1,634.99$669.99
Oct 27Nov 7
  • Samsung 65-inch OLED 4K Smart TV: lowest $897.99 on Nov 2 at Best Buy; $1,397.99 on Nov 5.
  • LG B6E Series OLED 4K Smart TV: lowest $669.99 on Oct 29 at ZEXRI; $799.99 on Nov 7.

Prices at every store

Samsung 65-inch OLED 4K Smart TV

  • Merlin's TVNew

    In stockReturn policy

    $1,399.99Observed at 11:43 AM
    Visit Merlin's TV

Also available at

  • ABC WarehouseCheck price at ABC Warehouse
  • Abt Electronics & AppliancesCheck price at Abt Electronics & Appliances
  • AmazonCheck price at Amazon
Prices and history →

LG B6E Series OLED 4K Smart TV

  • Best BuyNew

    In stock

    $799.99Free shippingObserved at 10:01 AM
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingObserved at 1:25 AM
    Visit Enervee NY

Also available at

  • eBayCheck price at eBay
  • BJ's Wholesale ClubCheck price at BJ's Wholesale Club
  • ZEXRICheck price at ZEXRI

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Specs compared

SpecSamsung 65-inch OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
Screen Size65 in55 inches
Refresh Rate165 Hz120 Hz
High Dynamic Range FormatOLED HDR+; HDR10+; Auto HDR RemasteringDolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, EthernetBluetooth, Wi-Fi, USB
Weight150 lb51.4 lb, 53.8 lb
Show all 40 specsShow fewer specs
SpecSamsung 65-inch OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
Width56.9 in wide42.1 in wide
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant
Supported Streaming ServicesNetflix, YouTube, Disney+Netflix, Prime Video, YouTube, HBO, Disney+
Depth1.6 in deep1.8 in deep
DisplayOLED—
Television TypeOLED TVs—
Smart TechY—
Tv FeaturesBluetooth—
StreamersDisney+—

What reviewers say

Samsung 65-inch OLED 4K Smart TV

  • 4.8 / 5225 ratings

Ratings are strong at 4.8 out of 5 from 225 ratings, and buyers at The Big Screen Store rate the S90 line 4.9 out of 5 across 4,400+ Google reviews. Owners single out the picture quality and the glare-free screen.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and vivid color as the main reason to buy.
  • GlarePraisedThe Glare Free coating is repeatedly called out for keeping reflections down in bright rooms.
  • SoundCriticisedReviewers say the two built-in speakers lack bass and a soundbar is worth adding.
  • MotionPraisedFast action and sports look smooth thanks to the high refresh rate and motion processing.

LG B6E Series OLED 4K Smart TV

  • 4.8 / 5116 ratings

Rated 4.8 out of 5 from 116 ratings, the B6E is well received. Owners focus on picture quality and gaming features rather than smart-platform extras.

What people mention
  • Picture qualityPraisedOwners praise the deep blacks and contrast that OLED provides.
  • GamingPraisedThe 120Hz panel with VRR support is called smooth for console gaming.
  • BrightnessCriticisedSome say the screen struggles in bright, sunlit rooms.
  • Burn-inMixedBuyers mention image retention as a concern with static logos and tickers.

Questions and answers

Which is better for a bright living room?
The Samsung. Its Glare Free coating is designed to cut reflections, which matters in rooms without light control. The LG B6E is standard OLED without that coating.
Which is better for gaming?
The LG for console and PC gaming features: G-Sync, FreeSync Premium and 0.1ms response. The Samsung wins on raw refresh at 165Hz, so pick it if you want the highest frame rates on a bigger screen.
Is the Samsung worth $600 more?
Only if you need the extra 10 inches and the 165Hz panel. At $1,399.99 versus $799.99 as of November 7, 2026, the LG delivers OLED contrast and Dolby Vision for much less.
Which has better HDR?
The LG. Dolby Vision is the format most streaming films use, and the B6E supports it alongside HDR10 and HLG. The Samsung supports HDR10+ but not Dolby Vision.
Which is better for movies?
The LG for format coverage and FILMMAKER MODE. The Samsung is the better pick if your couch is far enough that a 55-inch screen looks small.
Do both have four HDMI ports?
Yes. Both list four HDMI inputs, so you can keep a console, soundbar and streamer connected without swapping cables.

More comparisons

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Buying guides that pick them

  • Best OLED TVs under $1500
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  • Best OLED TVs under $1,500 for the living room
Platform
Tizen
—
HDMI Number4—
Mount TypeWall Mount—
Sound TechnologyDolby Atmos—
Video Streaming Quality4K Ultra HD—
Number Of Speakers2—
Input / Output TypeHDMI, RS-232—
Inputs U0026 OutputsHDMI, USB-A, LAN, Optical, RF, RS-232C—
Input / Output Quantity4—
Recommended LocationIndoor—
Power TypeCorded Electric—
Assembled Product Weight45 lb—
HDMI Ports4 HDMI ports—
Panel typeOLED—
HDR formatsHDR10, HDR10+, HLG—
Speaker system2.1 channel—
Total output power40 watt—
USB ports3—
Wi-Fi protocol802.11ax (Wi-Fi 6E)—
  • Best 65-inch OLED 4K smart TVs under $1,500
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