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Samsung S90H 77" OLED 4K TV vs Sony Bravia 8 II 77-inch OLED TV

Both are 77-inch OLED 4K TVs with four HDMI ports and wide viewing angles, so the picture fundamentals are close. The Samsung S90H pulls ahead for gamers and bright rooms: a 100 Hz panel that reaches up to 165 Hz with its gaming pack, Glare Free anti-reflection, HDR10+ support and 40 W 2.1 audio. The Sony Bravia 8 counters with the Cognitive Processor XR, Acoustic Surface Audio+ that vibrates sound through the panel, and Google TV with Siri as well as Alexa and Google Assistant. Pick Samsung for gaming and glare control; pick Sony for processing polish and its distinctive sound-from-screen design.

  • Choose the Samsung S90H if you game at high frame rates, watch in a bright room, or want HDR10+ and stronger built-in bass.
  • Choose the Sony Bravia 8 if you want Sony's XR processing, sound that comes from the screen itself, and Google TV with the broadest voice assistant support.

Prices

  • Samsung S90H 77" OLED 4K TV: $1,997.99 at Walmart (checked today)
  • Sony Bravia 8 II 77-inch OLED TV: $2,299.99 at Amazon (checked today)
  • Difference: the Samsung S90H 77" OLED 4K TV is $302.00 cheaper than the Sony Bravia 8 II 77-inch OLED TV today
Samsung
Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026

Samsung S90H 77" OLED 4K TV

Samsung 77” Class S90H Series OLED 4K UHD Samsung Vision AI Smart Tizen TV 2026

4.9(866 ratings)
$1,997.99at WalmartChecked 55 min ago
See all prices and details
Visit Walmart
Pros
  • Glare Free screen holds up in bright rooms
  • Up to 165 Hz for high-frame-rate gaming
  • HDR10+ support and 40 W 2.1 audio
  • Strong owner rating across hundreds of reviews
  • Four HDMI ports and full streaming app set
Cons
  • No Dolby Vision
  • Tizen app layout divides opinion
  • Heavy at 71.4 lb without stand
Sony
Sony K-77XR80

Sony Bravia 8 II 77-inch OLED TV

Sony K-77XR80

$2,299.99at AmazonChecked 1 h ago
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Cognitive Processor XR handles upscaling and motion well
  • Acoustic Surface Audio+ produces sound from the picture itself
  • Google TV with Siri, Alexa and Google Assistant
  • Dolby Vision HDR support
  • Wide, consistent viewing angles
Cons
  • Standard anti-glare finish reflects bright light
  • 120 Hz ceiling is lower than Samsung's gaming mode
  • Fewer owner ratings to judge long-term reliability

What separates them

Samsung S90H 77" OLED 4K TVSony Bravia 8 II 77-inch OLED TV
Panel refresh rate100 Hz native, up to 165 Hz with the Ultimate Gaming Pack120 Hz native with VRR
Anti-glare treatmentGlare Free coating that suppresses reflectionsStandard OLED finish; bright sources reflect with little diffusion
HDR formatsHDR10, HDR10+, HLGHDR support across multiple formats, including Dolby Vision
Picture processorSamsung Vision AI processor with AI upscalingSony Cognitive Processor XR
Audio system40 W, 2.1 channelAcoustic Surface Audio+ with actuators behind the panel
Smart platformTizen with Google Assistant and Amazon AlexaGoogle TV with Google Assistant, Amazon Alexa and Siri
Design and profileVery thin panel, 1.8 in deep, 71.4 lb without standUltra-slim with minimal bezels and a brushed metal bottom band
Owner satisfaction4.9 out of 5 from 866 ratingsNo comparable owner rating volume available

Price history

$2,299.99$1,997.99
Nov 6Nov 11
  • Samsung S90H 77" OLED 4K TV: lowest $1,997.99 on Nov 6 at Best Buy; $1,997.99 on Nov 11.
  • Sony Bravia 8 II 77-inch OLED TV: lowest $2,098.60 on Nov 9 at Amazon; $2,299.99 on Nov 11.

Prices at every store

Samsung S90H 77" OLED 4K TV

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $1,997.99Free shippingChecked 55 min ago
    Visit Walmart
  • Best BuyNew

    In stock

    $1,997.99Free shippingChecked 55 min ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $1,997.99Free shippingChecked 55 min ago
    Visit Abt Electronics
  • NeweggNew

    In stock

    $1,997.99Free shippingChecked 55 min ago
    Visit Newegg

Store links may earn us a commission. Some prices via Klarna.

All 11 stores and price history →

Sony Bravia 8 II 77-inch OLED TV

  • ShopNew

    In stockSold by Shop appMade for another market

    $3,074.00Free shippingChecked 1 h ago
    Visit Shop
  • Voomi SupplyNew

    In stockMade for another market

    $8,078.82+ $330.00 shippingChecked 1 h ago
    Visit Voomi Supply
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,299.99Free shippingChecked 1 h ago
    Visit Amazon
  • Zaytoun SolutionsNew

    Availability unknownMade for another market

    $4,368.18Free shippingChecked 1 h ago
    Visit Zaytoun Solutions
All 4 stores and price history →

Specs compared

SpecSamsung S90H 77" OLED 4K TVSony Bravia 8 II 77-inch OLED TV
screen_size77 in77 inches
colorBlackBlack
Resolution2160p (4K)4K
Display typeOLEDOLED
Refresh rate100 Hz120Hz
HDMI ports44
Dimensions1718.5 (W) x 987.6 (H) x 44.9 (D) mm0.3 inches wide (brushed metal band along the b…
CEC EnabledYesYes
High DefinitionYesYes
HDTV Format4K4K UHD
Screen FormFlatFlat
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant, Amazon Alexa, Siri
Show all 40 specsShow fewer specs
SpecSamsung S90H 77" OLED 4K TVSony Bravia 8 II 77-inch OLED TV
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Supported Streaming ServicesNetflix, Prime Video, YouTubeNetflix, Prime Video
Anti-GlareYesBright sources will reflect without much diffus…
HDR formatsHDR10, HDR10+, HLG—
Speaker output40 W—
Speaker configuration2.1 Channel—
USB ports2—
Weight without stand34.8 kg—

What reviewers say

Samsung S90H 77" OLED 4K TV

  • 4.9 / 5866 ratings

Rated 4.9 out of 5 from 866 ratings, owners are highly positive. They single out the glare-free screen and picture depth, with few complaints beyond size and weight.

What people mention
  • GlarePraisedOwners say the glare-free coating keeps reflections down in bright rooms.
  • Picture qualityPraisedReviewers praise deep blacks, contrast and color from the self-lit pixels.
  • GamingPraisedHigh refresh gaming with the Ultimate Gaming Pack is called smooth.
  • SoundMixedThe 40 W 2.1 speakers are seen as fine for everyday TV but thin for movies.

Sony Bravia 8 II 77-inch OLED TV

Owners and reviewers rate the Bravia 8 II highly for contrast, color accuracy and motion, calling it one of the best-looking OLEDs for film. The recurring complaints are brightness in bright rooms and the price premium over LG's C-series.

What people mention
  • Picture contrastPraisedOwners say blacks are deep and HDR highlights pop against dark scenes.
  • BrightnessMixedReviewers find it bright enough for most rooms but dimmer than the brightest QD-OLED and Mini-LED rivals.
  • MotionPraisedSports and games look smooth thanks to the 120Hz panel and Sony's processing.
  • Viewing anglesPraisedColor and contrast stay consistent from the sides, so wide seating works.

Questions and answers

Which is better for gaming?
The Samsung S90H. Its panel reaches up to 165 Hz with the Ultimate Gaming Pack, and VRR is supported. The Sony tops out at 120 Hz, which is still fine for consoles.
Which handles a bright room better?
The Samsung. Its Glare Free coating cuts reflections noticeably. The Sony's standard OLED finish shows bright windows and lamps more clearly.
Does the Sony sound better?
Most listeners prefer the Sony. Acoustic Surface Audio+ drives sound through the panel, which tracks action on screen. The Samsung's 40 W 2.1 system has more bass but a conventional presentation.
Which has the better smart TV system?
They trade blows. Sony's Google TV has broader assistant support, including Siri. Samsung's Tizen is fast and has every major app, but its layout is less loved.
Is the Sony worth stepping up to over the Samsung?
Only if you value Sony's processing and screen-based audio over gaming headroom and glare control. For mixed movie and gaming use in a bright room, the Samsung is the safer pick.
Which lasts longer?
Neither has a documented edge. Both use OLED panels with similar brightness limits, so burn-in risk depends on content habits more than brand.

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Buying guides that pick them

  • Best large OLED TVs
  • Best 77-inch and larger OLED TVs under $1,500
Voltage110V-120V—
With Energy Saving ModeYes—
With V-ChipYes—
Width67.7 in wide—
Depth1.8 in deep—
Weight71.4 lb—
Screen Resolution3840x2160 (4K Ultra HD)—
Release Year2026—
Network Functionality—Smart TV, Streaming
Supported Resolutions—4K
Smart TV—Yes
Internet Streaming Services—Netflix, Sony Pictures Core
Network Connectivity—Ethernet, Wi-Fi
Video Interface—HDMI
PC Interface—HDMI
Backlight Technology—OLED
Display Highlights—HDR
Max Resolution V-Sync—VRR
Display Aspect Ratio—16:9