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Deal.ai › Compare

Sony Bravia 8 II 77-inch OLED TV vs LG OLED Flex

The Sony Bravia 8 is the better TV for most people. It is a 77-inch OLED with Sony's Cognitive Processor XR, Acoustic Surface Audio+ and Google TV, and reviewers consistently praise its motion handling and out-of-box picture accuracy. The LG OLED Flex is a 42-inch bendable OLED built for gaming and desk setups, not for a living room. Owners like the curve control and low input lag, but the smaller panel and the motorized bending mechanism are the trade-offs.

  • Choose the Sony Bravia 8 if you want a big 77-inch OLED for movies and sports in a living room and you value Sony's processing and screen-as-speaker audio.
  • Choose the LG OLED Flex if you sit close, mostly game on a monitor or desk, and want a screen that switches between flat and curved.

Prices

  • Sony Bravia 8 II 77-inch OLED TV: $2,299.99 at Amazon (last seen Nov 11)
  • LG OLED Flex: $2,148.44 at Compu Devices (last seen Nov 10)
  • Difference: the LG OLED Flex is $151.55 cheaper than the Sony Bravia 8 II 77-inch OLED TV at the latest prices (Nov 10 and Nov 11)
Sony
Sony K-77XR80

Sony Bravia 8 II 77-inch OLED TV

Sony K-77XR80

$2,299.99at AmazonChecked Nov 11
See all prices and details
Visit Amazon

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Pros
  • Large 77-inch OLED with perfect blacks and wide viewing angles
  • Sony XR processing gives strong motion and upscaling
  • Sound comes from the screen, so no soundbar is needed at first
  • Google TV with three voice assistants
Cons
  • Very large footprint; needs a big wall or console
  • Reflective screen shows bright light sources
  • No bendable option
LG
LG OLED Flex

LG OLED Flex

5(5 ratings)
$2,148.44at Compu DevicesChecked Nov 10
See all prices and details
Visit Compu Devices
Pros
  • Bendable screen switches between flat and curved
  • 42-inch size fits desks and small rooms
  • Low input lag and 120Hz suit gaming
  • Stand included
Cons
  • Small panel for group movie watching
  • Motorized bending adds a mechanical failure point
  • Standard speakers, not screen-based audio

What separates them

Sony Bravia 8 II 77-inch OLED TVLG OLED Flex
Screen size77 inches, suited to a living room at normal seating distance42 inches, suited to a desk or close viewing
Panel shapeFlat onlyBendable between flat and curved, with preset curve levels
Picture processingSony Cognitive Processor XR tunes picture and sound in real timeLG's standard OLED processing without a dedicated AI picture chip of the same class
AudioAcoustic Surface Audio+ vibrates the panel itself to produce soundConventional down-firing speakers
Gaming fit120Hz, VRR and HDMI 2.1, good for console gaming on a big screen120Hz with low input lag and a bendable screen aimed at PC and console gamers
Smart platformGoogle TV with Google Assistant, Alexa and Siri supportLG webOS with Netflix, Disney+ and YouTube, Bluetooth built in
PlacementWall-mount or wide media console for a large roomIncludes a stand; fits a desk or a small room
Build complexityFixed panel, fewer moving partsMotorized bending mechanism adds a part that can wear or need service

Price history

$2,496.99$2,098.60
Nov 4Nov 11
  • Sony Bravia 8 II 77-inch OLED TV: lowest $2,098.60 on Nov 9 at Amazon; $2,299.99 on Nov 11.
  • LG OLED Flex: lowest $2,148.44 on Nov 9 at Compu Devices; $2,148.44 on Nov 11.

Prices at every store

Sony Bravia 8 II 77-inch OLED TV

  • ShopNew

    In stockSold by Shop appMade for another market

    $3,074.00Free shippingChecked Nov 11
    Visit Shop
  • Voomi SupplyNew

    In stockMade for another market

    $8,078.82+ $330.00 shippingChecked Nov 11
    Visit Voomi Supply
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $2,299.99Free shippingChecked Nov 11
    Visit Amazon
  • Zaytoun SolutionsNew

    Availability unknownMade for another market

    $4,368.18Free shippingChecked Nov 11
    Visit Zaytoun Solutions

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All 4 stores and price history →

LG OLED Flex

  • Compu DevicesNew

    In stock

    $2,148.44Free shippingChecked Nov 10
    Visit Compu Devices
  • eBayOpen box

    Availability unknownSold by redtagdeal (99.9% positive, 28,400 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,399.99+ $238.18 shippingChecked Nov 9
    Visit eBay
  • DatavisionNew

    Out of stock

    $2,496.99Free shippingChecked Nov 10
    Visit Datavision
  • bhphotovideo.comNew

    Out of stock

    $2,496.99Free shippingChecked Nov 9
    Visit bhphotovideo.com

Store links may earn us a commission.

All 4 stores and price history →

Specs compared

SpecSony Bravia 8 II 77-inch OLED TVLG OLED Flex
Network FunctionalitySmart TV, StreamingSmart TV
Supported Resolutions4K4K
Smart TVYesYes
HDMI Ports44
Internet Streaming ServicesNetflix, Sony Pictures CoreNetflix, Disney+, YouTube
Network ConnectivityEthernet, Wi-FiEthernet, Bluetooth
Video InterfaceHDMIHDMI, USB
PC InterfaceHDMIHDMI
CEC EnabledYesYes
Display TypeOLEDOLED
Resolution4K4K
HDTV Format4K UHD4K UHD
Show all 33 specsShow fewer specs
SpecSony Bravia 8 II 77-inch OLED TVLG OLED Flex
Backlight TechnologyOLEDOLED
Display HighlightsHDRHDR
Refresh Rate120Hz120 Hz
Display Aspect Ratio16:916:9
Dynamic Contrast RatioInfinite contrastNear-infinite contrast ratio
Image Contrast RatioNearly infinite contrast ratioNearly infinite contrast ratio, Fantastic contr…
Viewing AngleWide viewing angle, Remains mostly consistent f…Wide Viewing Angle
Viewing Angle (Vertical)178 oExcellent
Menu Language

What reviewers say

Sony Bravia 8 II 77-inch OLED TV

Owners and reviewers rate the Bravia 8 highly for contrast, color accuracy and motion, calling it one of the best-looking OLEDs for film. The recurring complaints are brightness in bright rooms and the price premium over LG's C-series.

What people mention
  • Picture contrastPraisedOwners say blacks are deep and HDR highlights pop against dark scenes.
  • BrightnessMixedReviewers find it bright enough for most rooms but dimmer than the brightest QD-OLED and Mini-LED rivals.
  • MotionPraisedSports and games look smooth thanks to the 120Hz panel and Sony's processing.
  • Viewing anglesPraisedColor and contrast stay consistent from the sides, so wide seating works.

LG OLED Flex

Reviewers praise the LG OLED Flex for its unique adjustable curvature and excellent picture quality. However, many criticize its high price and the motorized mechanism as a novelty that may not justify the cost.

What people mention
  • CurvaturePraisedReviewers love the ability to switch between flat and curved modes for different content.
  • Picture qualityPraisedOwners consistently praise the OLED panel's perfect blacks and vibrant colors.
  • PriceCriticisedMany complain that the Flex costs much more than equivalent OLED TVs without the bending feature.
  • Motorized mechanismMixedSome find the motorized curvature adjustment slow and worry about long-term durability.

Questions and answers

Which is better for movies?
The Sony Bravia 8. Its 77-inch screen, XR processing and screen-based audio give a more cinematic result in a living room. The LG OLED Flex is too small for a group to watch from across a room.
Which is better for gaming?
The LG OLED Flex suits desk and close-range gaming, with low input lag and a curve you can switch on. The Sony is the better pick for console gaming from a couch because of its size.
Which lasts longer?
Both use OLED panels with similar lifespan expectations. The Sony has fewer moving parts; the LG's bending mechanism is the extra part that could need service over time.
Is the LG OLED Flex worth stepping up to over a normal 42-inch OLED?
Only if you want the bendable screen. Otherwise a fixed 42-inch OLED gives the same panel benefits without the motorized mechanism.
Can the Sony be wall-mounted?
Yes. It is a flat panel and mounts on a wall or sits on a wide console. The LG OLED Flex ships with a stand and is meant for desk or floor placement.
Do both support 4K at 120Hz?
Yes. Both are 4K OLEDs with a 120Hz refresh rate and HDMI 2.1, so both handle high-frame-rate consoles.

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Buying guides that pick them

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English
Multilingual
Dimensions0.3 inches wide (brushed metal band along the b…1125 x 770 x 455 (Packaging)
Screen FormFlatCurved, Flat
Anti-GlareBright sources will reflect without much diffus…—
Max Resolution V-SyncVRR—
High DefinitionYes—
ColorBlack—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
HDRYes—
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet—
Supported Streaming ServicesNetflix, Prime Video—
Screen Size77 inches—
Stand And Mount—Stand included