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Tech · Baillio's
An OLED screen that makes movie night feel like the cinema
Sony BRAVIA XR A90K 4K HDR OLED TV with Smart Google TV
Sony's BRAVIA XR A90K 4K HDR OLED with Google TV for film fans and gamers who want deep blacks.
Deal score 5.8 · Good deal
$910.00$1,300.00 Baillio's regular price
You save $390.00 at Baillio's
This deal was in an earlier drop. The store may have changed its price since.
Why it's a great deal
- Elsewhere right now: Abt Electronics & Appliances $1,298.00, ABC Warehouse $1,298.00, Electronics Expo $1,298.00 (typical $1,298.00 across 3 stores)
- Cheaper than all 3 other stores selling it right now
- Baillio's lists its regular price at $1,300.00: 30% off by its own figures
- Rated 4.6 out of 5 by 3,000 buyers
Every store we checked
- Baillio'sNew
In stock
$910.00Observed at 3:12 PM - ABC WarehouseNew
In stock
$1,298.00Observed at 3:12 PM - Abt Electronics & AppliancesNew
In stock
$1,298.00Observed at 3:12 PM - Electronics ExpoNew
In stock
$1,298.00Observed at 3:12 PM - Schaefer'sNew
In stock
$1,299.99Observed at 3:12 PM - Jetson's ApplianceNew
In stock
$1,299.99Observed at 3:12 PM - CrutchfieldPre-owned
Availability unknown
$1,171.45Observed Nov 5, 2026, 7:44 PM - CohensNew
Availability unknown
$1,299.99Observed Nov 5, 2026, 12:21 PM - Electronic ExpressOpen box
Out of stock
$499.50Observed at 3:12 PM - CrutchfieldNew
Out of stock
$1,298.00Observed at 3:12 PM - WalmartNew
Out of stock
$1,298.00Observed at 3:12 PM - World Wide StereoNew
Out of stock
$1,298.00Observed at 3:12 PM - bhphotovideo.comNew
Out of stock
$1,298.00Observed at 8:40 PM - SonyNew
Out of stock
$1,299.99Observed at 3:12 PM
About it
This open box TV has been thoroughly tested and recertified to ensure it meets our quality standards. It includes all necessary accessories and comes with a free 6-month warranty for added peace of mind.
Sony BRAVIA XR OLED — Stunning 4K Picture Quality in a Compact Design
Experience the exceptional clarity, deep blacks, and vibrant colors of Sony's BRAVIA XR OLED television. Powered by the intelligent Cognitive Processor XR, this premium display combines advanced picture processing with XR OLED Contrast Pro to deliver remarkable brightness, lifelike detail, and outstanding color accuracy. Designed for entertainment enthusiasts and gamers alike, its compact design brings an immersive cinematic experience to smaller spaces without compromising picture quality.
Advanced OLED Picture Technology
Intelligent Processing With Cognitive Processor XR
Sony's Cognitive Processor XR takes picture quality to a new level by analyzing content in a way inspired by human perception. This advanced processor intelligently enhances contrast, brightness, and color to produce realistic images with deep blacks, brilliant highlights, and natural-looking details across every scene.
Exceptional Contrast With XR OLED Contrast Pro
Discover the incredible depth and precision of OLED technology with XR OLED Contrast Pro. By intelligently enhancing brightness while preserving the deep black levels OLED is known for, this technology delivers dramatic contrast and impressive realism. Enjoy beautifully defined shadows, luminous highlights, and cinematic picture quality that brings every scene to life.
Brilliant, Natural Colors With XR Triluminos Pro
Enjoy an extraordinary spectrum of rich, accurate colors with XR Triluminos Pro. This advanced color technology reproduces billions of shades with impressive precision, revealing subtle differences in tone and bringing greater realism to everything you watch. From vivid landscapes to natural skin tones, experience beautifully balanced color reproduction.
Smooth, Clear Action With XR OLED Motion
Keep up with every exciting moment using XR OLED Motion technology. Designed to reduce motion blur and maintain image clarity during fast-paced content, this feature helps deliver smooth, detailed visuals when watching live sports, action movies, and other high-motion entertainment.
Enhance Your Entertainment With XR 4K Upscaling
Make your favorite entertainment look sharper and more detailed with XR 4K Upscaling. Sony's advanced processing analyzes lower-resolution content and intelligently restores textures and fine details, enhancing everyday viewing with picture quality that approaches 4K resolution.
Smart Entertainment and Streaming
All Your Entertainment in One Place With Google TV
Discover a smarter way to enjoy movies, television shows, and streaming entertainment with Google TV. Browse content from popular services including Netflix, Disney+, Apple TV, Max, Peacock, and other supported applications through one convenient interface. Personalized recommendations make discovering new entertainment easier than ever.
Convenient Voice Control With Google Assistant
Take control of your entertainment using Google Assistant. Search for movies, discover new shows, launch supported applications, and access helpful features with simple voice commands. Enjoy a more convenient viewing experience without constantly navigating menus.
Seamless Streaming With Apple AirPlay
Share your favorite entertainment directly from compatible Apple devices using AirPlay. Stream videos, display photos, and enjoy supported content from your iPhone, iPad, or Mac on the television's beautiful OLED display.
Premium Movies With BRAVIA CORE
Bring the excitement of the movie theater into your home with Sony's BRAVIA CORE entertainment service. Eligible BRAVIA televisions provide access to a selection of premium movies, including titles available in stunning 4K UHD quality. Enjoy cinematic entertainment designed to showcase the exc…
From The HDTV Spot
- Open-box TV, thoroughly tested and recertified
- Cognitive Processor XR enhances contrast, brightness and color
- XR OLED Contrast Pro for deep blacks and bright highlights
- XR Triluminos Pro reproduces billions of accurate colors
- XR OLED Motion reduces blur in fast-moving content
- XR 4K Upscaling sharpens lower-resolution content
- Sizing
- Compact 42-inch design suited to smaller spaces
- Guarantee
- TV purchases include a 6-month in-house warranty; optional extension to one or two years total available in cart
- Returns
- Open-box condition, delivery inspection, and terms of sale apply
- In the box
- All necessary accessories
Specs
- Network Functionality
- Smart TV, Google Assistant
- Supported Resolutions
- 4K
- Display Type
- OLED
- Resolution
- 4K UHD
- HDTV Format
- 4K UHD
- Backlight Technology
- OLED
- Display Highlights
- HDR
- Refresh Rate
- 120 Hz
- Max Resolution V-Sync
- VRR
- Display Aspect Ratio
- 16:9
About the Sony BRAVIA XR A90K 4K HDR OLED TV with Smart Google TV
The Sony BRAVIA XR A90K is a 4K OLED TV built around Sony's Cognitive Processor XR, with XR OLED Contrast Pro, XR Triluminos Pro color and a 120 Hz panel with VRR for gaming. It comes in smaller screen sizes than most OLEDs, so it suits tight rooms without giving up picture quality. The best new price is $1,298 at Electronics Expo as of November 6, 2026, near the top of its recent $699–$1,398 range; the $699 low on October 31 was a sharp one-day dip.
Best forSmall living rooms and bedroomsMovie and streaming fans who want deep blacksConsole gamers wanting 120 Hz and VRRBuyers who want a compact premium OLED
Pros
- OLED panel gives near-infinite contrast and deep blacks
- Cognitive Processor XR sharpens and upscales lower-resolution content well
- 120 Hz refresh with VRR suits PS5 and Xbox Series X
- Wide viewing angles keep the picture consistent off-center
- Four HDMI ports and Google TV with Google Assistant built in
Cons
