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A boxed red velvet cake mix from Betty Crocker's Delights line that makes one 13x9-inch cake or about 24 cupcakes. It is kosher and includes a mild cocoa note and red color already in the mix, so you only add water, oil and eggs. Compared with scratch red velvet, it trades some depth of flavor for speed and consistency, and reviewers say it bakes up moist and tender. It suits bakers who want a dependable red velvet layer cake or cupcakes without measuring cocoa, buttermilk and food coloring.
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Lowest price we've seen: $1.69 on Nov 10 at Target. Tracked across 2 stores since Nov 10.
Owners generally call it moist and easy, and many use it as a base for red velvet cupcakes and layered cakes. The most common complaints are a mild cocoa flavor and red staining on hands and utensils.
