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A permanent at-home color kit in Dragon Fuchsia, a vivid pink-purple shade. It is ammonia-free, dermatologically tested, and built around acai extract, guarana extract and argan oil, with a Moisture Shine mask included to condition between colorings. The kit is pitched as Clairol's gentlest permanent formula and is marketed as working on dark hair and on textured hair. Compared with drugstore permanents that lean on ammonia and harsher developers, it trades some raw lift for a gentler process and a conditioning step; reviewers rate it well overall but results on dark, unbleached hair vary.
In stock
Rated 4.3 out of 5 across more than 2,100 ratings. Buyers like the bold color payoff, the low-mess creme and the conditioning mask; some say the shade reads less vivid than expected on dark hair and fades over time.
Clairol Natural Instincts Bold in F66 Dragon Fuchsia is a permanent at-home hair color kit. It gives vivid, glossy purple color and works on many shades, including dark hair. The color lasts up to 8 weeks.
The formula is ammonia free and dermatologically tested. It contains acai extract, guarana extract and argan oil, and it is safe for textured hair. The creme formula is non-drip for easier application and cleanup.
The kit has three steps using three included products. Mix the Color Cream with VitaBoost Color Amplifier with the Color Activator, apply the mixture as directed, then rinse and shampoo. Finish with the included Moisture Shine moisturizing hair mask, which conditions and protects hair between colorings.
