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Deal.ai › IGK › Permanent Hair Dyes
IGK
IGK Permanent Color Kit Campaign BACK TO BROWN

IGK Permanent Color Kit Campaign BACK TO BROWN

Best price now

$31.00at Ulta BeautyChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Price facts

  • Last seen at $31.00 at Ulta Beauty on Nov 9.

Our take on the IGK Permanent Color Kit Campaign BACK TO BROWN

IGK's Back to Brown is a permanent at-home color kit built for people returning to brown from blonde, highlights or gray coverage. It pairs a permanent dye with a bonding treatment in the IGK style, aiming for rich brown tone with shine rather than flat, brassy results. It suits confident home colorists who want a salon-adjacent brown without a salon visit. Against drugstore box dyes it leans on conditioning and shine, but it is a single-shade kit, so matching an exact salon brown takes care.

Best forGoing back to brown after blonde or highlightsCovering gray at homeHome colorists who want shine and softnessBrunettes refreshing depth between salon visits
Pros
  • Permanent brown color with a shine-focused finish
  • Bonding-style treatment included to limit dryness
  • Designed for going darker from blonde or highlighted hair
  • Unisex kit for short to medium hair
  • Simpler than a salon color correction appointment
Cons
  • One brown shade only, so exact tone matching is limited
  • Going darker over bleach can turn brassy or uneven
  • Permanent color is hard to reverse if the shade is wrong
  • Kit quantity may fall short on long or thick hair
  • Patch test and strand test still required

IGK Permanent Color Kit Campaign BACK TO BROWN prices at every store

  • Ulta BeautyNew

    In stock

    $31.00+ $6.95 shippingChecked Nov 9
    Visit Ulta Beauty

Store links may earn us a commission. Price via Klarna.

IGK Permanent Color Kit Campaign BACK TO BROWN price history

Lowest price we've seen: $31.00 on Nov 10 at Ulta Beauty. Tracked across 1 store since Nov 10.

What reviewers say

Home colorists like the brown tone and the conditioned feel, while others report uneven take-up over lightened hair and dryness on already-processed lengths.

What people mention
  • Color resultMixedUsers report a rich brown on natural hair but uneven or brassy take-up over lightened lengths.
  • Hair feelMixedSome find the conditioning step leaves hair soft; others say processed hair feels dry afterward.
  • Gray coveragePraisedThose covering gray say it blends well when applied carefully in sections.
  • Shade accuracyCriticisedSeveral users say the finished brown comes out darker than the swatch suggests.
  • Ease of useMixedThe kit is manageable for one head of hair, but long or thick hair may need more product.

Specifications

Color
BrownSource
Gender
UnisexSource

Questions and answers

Can I use it over bleached or highlighted hair?
It is aimed at going back to brown from lighter hair, but bleach is porous and can grab unevenly. Do a strand test first and expect a warmer result than on natural hair.
Does it cover gray?
Yes, it is a permanent color and covers gray when applied thoroughly in sections. Resistant gray may need the full processing time.
How long does the color last?
Permanent color does not wash out, though it fades gradually with shampooing and sun. Roots will show as hair grows, so plan touch-ups.
Is it enough for long or thick hair?
One kit is sized for short to medium hair. Long or thick hair often needs two kits for full saturation.
Do I need a patch test?
Yes. Do a patch test 48 hours before coloring, and a strand test to preview the brown on your own hair.
Can I lighten my hair again after using it?
Permanent brown sits in the hair and is hard to lift cleanly. Going lighter later usually means a salon correction.
Where is the IGK Permanent Color Kit Campaign BACK TO BROWN cheapest?
At Ulta Beauty, for $31.00, as of our latest check.

Stores we've priced the IGK Permanent Color Kit Campaign BACK TO BROWN at

  • Ulta Beauty deals and prices

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