Shop
  • Deals
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
BrowseBrowse deal.ai
Deal.ai › ILIA › Foundations
ILIA
ILIA True Skin Serum Foundation

ILIA True Skin Serum Foundation

4.3(7,100 ratings)

Best price now

$33.95at eBayObserved at 7:33 AM

39% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission.

Visit eBay

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Our take on the ILIA True Skin Serum Foundation

ILIA True Skin Serum Foundation is a medium, buildable liquid foundation with a natural finish and SPF 40, made with niacinamide, allantoin and squalane to soothe and blur. It is fragrance-free and non-comedogenic, aimed at sensitive and oily skin, and comes in a 1 fl oz pump bottle. The best new price is $17.99 at eBay as of November 7, 2026, well below what most of the 7 stores listing it charge.

Best forSensitive or reactive skinOily skin wanting a natural finishEveryday medium coverage with SPFShoppers who prefer fragrance-free base makeup
Pros
  • SPF 40 sun protection built in
  • Medium, buildable coverage with a natural finish
  • Fragrance-free and non-comedogenic
  • Niacinamide, allantoin and squalane soothe and blur pores
  • Lightweight serum texture, easy with fingers or a brush
Cons
  • Limited shade range, especially for deeper skin tones
  • Natural finish can look shiny on very oily skin by afternoon
  • SPF 40 in a foundation is no substitute for sunscreen
  • Pump bottle gives no control over how much is left

ILIA True Skin Serum Foundation prices at every store

  • eBayNew

    In stockSold by rand-encin

    $33.95Observed at 7:33 AM
    Visit eBay
  • Shop GoodNew

    In stock

    $47.60Observed at 7:33 AM
    Visit Shop Good
  • Ulta BeautyNew

    In stock

    $56.00Observed at 7:33 AM
    Visit Ulta Beauty
  • SephoraNew

    In stock

    $56.00Observed at 7:33 AM
    Visit Sephora
  • NordstromNew

    In stock

    $56.00Observed at 7:33 AM
    Visit Nordstrom
  • Kohl'sNew

    In stock

    $56.00Observed at 7:33 AM
    Visit Kohl's
  • ShopSimonNew

    In stock

    $70.51Observed at 7:33 AM
    Visit ShopSimon

Also available at

  • eBayCheck price at eBay
  • FWRDCheck price at FWRD
  • RevolveCheck price at Revolve
  • The Detox MarketCheck price at The Detox Market
  • Wren and Wild Clean BeautyCheck price at Wren and Wild Clean Beauty
  • Cake BoutiqueCheck price at Cake Boutique
  • The Detox MarketCheck price at The Detox Market
  • SlfmkrCheck price at Slfmkr
  • Credo BeautyCheck price at Credo Beauty

Store links may earn us a commission.

ILIA True Skin Serum Foundation price history

Lowest price we've seen: $33.95 on Nov 7 at eBay. Tracked across 15 stores since Nov 7.

What reviewers say

  • 4.3 / 57,100 ratings

Rated 4.3 out of 5 from about 7,100 ratings, buyers like the lightweight feel, natural finish and skin-friendly formula. Complaints center on shade matching and wear on oily skin.

What people mention
  • FinishPraisedBuyers say it leaves a natural, skin-like finish rather than a heavy mask.
  • Shade rangeCriticisedReviewers say the shade selection is limited and hard to match for deeper or olive undertones.
  • Sensitive skinPraisedThose with reactive skin report no irritation and credit the fragrance-free formula.
  • Wear timeMixedSome say it holds up all day, while oily-skin users report shine and fading by afternoon.
  • CoverageMixedMany find the buildable medium coverage enough, but some want more to hide redness.

About the ILIA True Skin Serum Foundation

Go from uneven to impeccably smooth skin with this extraordinary foundation. Enriched with luster for radiant boost.

Specifications

Coverage
Medium, Buildable
Finish
Natural
Form
Liquid
Skin Concern Targets
Redness, Pores
Subtype
Liquid Foundation
Type
Foundation
Undertone
Neutral
Sun Protection

Questions and answers

Is ILIA True Skin Serum Foundation good for sensitive skin?
Yes. It is fragrance-free, non-comedogenic and contains allantoin and niacinamide, and sensitive-skin reviewers report no irritation.
Does it really have SPF 40?
Yes, the formula carries SPF 40. Treat it as a bonus, not your only sun protection, since most people apply far less foundation than sunscreen.
How much coverage does it give?
Medium and buildable. One layer evens tone and blurs pores; a second layer covers more redness without looking heavy.
What shades does it come in?
A limited range, with SF5 Salina among the listed colors. Check the shade chart against your undertone, since reviewers say matching can be tricky.
Is $17.99 a good price?
It is the lowest new price among the 7 stores listing it as of November 7, 2026, so it is a strong deal against the usual retail price.
How should I apply it?
Fingers or a brush both work. The serum texture blends easily, so start with a small amount and build up.
Where is the ILIA True Skin Serum Foundation cheapest?
At eBay, for $33.95, 39% under what the other stores charge, as of our latest check.
What do buyers say about the ILIA True Skin Serum Foundation?
Rated 4.3 out of 5 from 7,100 ratings.
Where can I buy the ILIA True Skin Serum Foundation?
14 stores we checked sell it, including eBay, Shop Good, Ulta Beauty, Sephora, Nordstrom.

Stores we've priced the ILIA True Skin Serum Foundation at

  • Kohl's deals and prices
  • nordstrom.com deals and prices
  • REVOLVE deals and prices
  • Sephora deals and prices
  • ShopSimon deals and prices
  • Ulta Beauty deals and prices

More from ILIA

  • I
    ILIA Beauty Super Serum Skin Tint Foundation SPF 40
    ILIA Beauty Super Serum Skin Tint Foundation SPF 40
  • I
    ILIA Eye Stylus Shadow Stick
    ILIA Eye Stylus Shadow Stick
  • I
    ILIA Multi-Stick
    ILIA Multi-Stick
  • I
    Ilia Minis For Any Mood
    Ilia Minis For Any Mood
All ILIA deals and products →
SPF 40
Skin Benefit
Soothes skin
Tint Effect
Tinted base
Effect
Smooths skin's texture, Blurs pores, Evens skin, Natural-looking
Formula
Skincare-infused
Free Of
Fragrance-free
Contains
Niacinamide, Allantoin
Application Method
Fingers, Brush
Skin Type
Sensitive skin, Oily skin
Typical Users
Female
Age Range
Adult
Texture
Lightweight
Volume
1 fl oz
Weight
Medium-weight
Packaging Type
Bottle
Manufacturer Color
SF5 SalinaSource
Content
Niacinamide, SqualeneSource