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Viva La Pink is a fruity-floral eau de parfum from Juicy Couture, built on watermelon, cassis leaves and pink waterlily over jasmine sambac, strawberry and frangipani, with a warm base of sandalwood, vanilla, praline and driftwood. It is a sweet, youthful scent in the same playful register as the original Viva La Juicy, but lighter and fruitier up top. The eau de parfum concentration gives it more staying power than a body mist or eau de toilette, though it stays a daytime, casual fragrance rather than an evening statement. It suits shoppers who like gourmand fruit-florals and want something easy to wear daily; those who prefer dry, woody or green scents will find it too sweet.
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Lowest price we've seen: $33.99 on Nov 9 at Jomashop. Tracked across 2 stores since Nov 9.
Owners of the Viva La Juicy line tend to describe Viva La Pink as a sweet, cheerful fruity-floral that is easy to wear and gets compliments, while critics of the family find it too sugary and short on distinctiveness.
