Is $23.97 a good price for this set?

At $23.97 at Macy's as of November 5, 2026, it is the lowest new price among the two stores listing it. That is low for a 6-piece Supima set at 600 GSM.

What comes in the 6-piece set?

Two bath towels, two hand towels and two washcloths. The bath towel measures 56 inches long.

How does Supima cotton differ from regular cotton?

Supima is a long-staple cotton, which generally means a smoother, stronger yarn that pills less. It is a step up from standard upland cotton.

Can I monogram these towels?

Yes, monogramming is offered. Check the return policy first, since personalized items are often final sale.

How should I wash them?

Machine wash. Wash new towels once before use to reduce lint, and avoid fabric softener, which cuts absorbency.

Are they good for daily use?

Yes. The 600 GSM weight is plush and absorbent, though the thickness makes them slower to dry in a humid bathroom.

Where is the Lands' End Premium Supima Cotton Bath Towel cheapest?

At Macy's, for $23.97, as of our latest check.

What do buyers say about the Lands' End Premium Supima Cotton Bath Towel?

Rated 4.4 out of 5 from 6,100 ratings.

Where can I buy the Lands' End Premium Supima Cotton Bath Towel?

3 stores we checked sell it, including Macy's, Target, Lands' End.

Lands' End Premium Supima Cotton Bath Towel

4.4

Best price now

$23.97at Macy'sObserved at 10:57 AM

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Macy's

Lands' End Premium Supima Cotton Bath Towel

4.4

Best price now

$23.97at Macy'sObserved at 10:57 AM

Compared across 2 stores. Prices are checked against each store and labelled with when.

Visit Macy's

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Our take on the Lands' End Premium Supima Cotton Bath Towel

A 600 GSM Supima cotton bath towel from Lands' End, sold as a 6-piece set with two bath towels, two hand towels and two washcloths. It has a plush dobby weave, is anti-pill and fade resistant, and can be monogrammed. The best new price is $23.97 at Macy's as of November 5, 2026, with two stores listing it new.

Best forShoppers who want a plush, heavy towelBuying a matching set for a guest or master bathGifts with a monogramHouseholds replacing a full towel set at once

Pros

600 GSM weight gives a thick, plush feel
Supima cotton, a long-staple cotton known for softness and durability
6-piece set covers bath, hand and washcloth needs
Anti-pill and fade resistant
Monogramming available

Cons

Heavy towels take longer to dry
Supima and 600 GSM cost more than basic cotton towels
Monogrammed items are usually not returnable
Only five color choices

Lands' End Premium Supima Cotton Bath Towel prices at every store

Macy'sNew
In stock
$23.97Observed at 10:57 AM
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TargetNew
In stock
$39.95Observed at 10:57 AM
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Also available at

Lands' EndCheck price at Lands' End

Lands' End Premium Supima Cotton Bath Towel price history

Lowest price we've seen: $17.97 on Nov 5 at Lands' End. Tracked across 3 stores since Nov 5.

What reviewers say

Rated 4.4 out of 5 from about 6,100 ratings, so most buyers are satisfied. Owners tend to praise the softness and weight, with complaints centered on shedding and drying time.

Pros

Soft, plush feel
Thick, substantial weight
Holds up after washing

Cons

Lint and shedding at first
Slow to dry
Price

What people mention

Softness: PraisedBuyers describe the towels as soft and comfortable against the skin.
Weight: PraisedOwners like the thick, heavy feel of the 600 GSM fabric.
Lint: CriticisedSome buyers report lint and shedding in the first few washes.
Drying: MixedThe heavy weight means the towels take longer to dry between uses.
Durability: PraisedReviewers say the towels hold up well after repeated washing.

Specifications

Towel Type: Bath towel
Material Type: Cotton
Cotton Type: Supima cotton
Count: 2 (washcloths)
Set Highlights: Set
Set Size: 6-piece (2 bath, 2 hand, 2 washcloths)
Care Instructions: Machine wash

Questions and answers

Is $23.97 a good price for this set?: At $23.97 at Macy's as of November 5, 2026, it is the lowest new price among the two stores listing it. That is low for a 6-piece Supima set at 600 GSM.
What comes in the 6-piece set?: Two bath towels, two hand towels and two washcloths. The bath towel measures 56 inches long.
How does Supima cotton differ from regular cotton?: Supima is a long-staple cotton, which generally means a smoother, stronger yarn that pills less. It is a step up from standard upland cotton.
Can I monogram these towels?: Yes, monogramming is offered. Check the return policy first, since personalized items are often final sale.
How should I wash them?: Machine wash. Wash new towels once before use to reduce lint, and avoid fabric softener, which cuts absorbency.
Are they good for daily use?: Yes. The 600 GSM weight is plush and absorbent, though the thickness makes them slower to dry in a humid bathroom.
Where is the Lands' End Premium Supima Cotton Bath Towel cheapest?: At Macy's, for $23.97, as of our latest check.
What do buyers say about the Lands' End Premium Supima Cotton Bath Towel?: Rated 4.4 out of 5 from 6,100 ratings.
Where can I buy the Lands' End Premium Supima Cotton Bath Towel?: 3 stores we checked sell it, including Macy's, Target, Lands' End.