
LG 77-inch OLED 4K Smart TV (OLED77B6GUA)
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The LG B6 is a 77-inch 4K OLED TV built on self-lit pixels, so each pixel dims or brightens on its own for deep blacks and strong contrast. It runs at 120 Hz with ALLM and a listed 0.1 ms response time, supports Dolby Vision, HDR10 and HLG, and runs webOS 26 with Chromecast and AirPlay built in. It suits a large living room or media room where movies, streaming and console gaming share the screen. Against LG's step-up C and G series, the B6 gives up the brighter panel and the more advanced processing those lines carry, so it is the value pick in LG's OLED range rather than the peak performer.
In stockShips from Canada · priced in CAD (CA$2,999.99) · duties may applyReturn policy
This 77-inch class LG OLED 4K Smart TV uses an OLED panel with self-lit pixels, which gives precise control of black levels and color. The display measures 76.7 in (194.8 cm) and has UHD 4K resolution.
It has a 120 Hz refresh rate with ALLM (Auto Low Latency Mode) and a listed 0.1 ms response time for gaming. It supports Dolby Vision, HDR10 and HLG. Audio comes from 20 W speakers with Dolby Atmos support.
The TV runs webOS 26, with built-in Chromecast and Apple AirPlay support. It works with Amazon Alexa and Hey Google, and supports Apple HomeKit and Matter. A common seating distance for a 77-inch class screen is 9.5 to 16 ft (2.9 to 4.9 m).











