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Deal.ai › Sony › HDR TVs
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Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)

Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)

5(2 ratings)

Best price now

$2,424.99at WalmartChecked 10 h ago

Compared across 2 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $2,424.99 at Walmart (checked Nov 15, 2026).
  • Checked at 2 stores.

Our take on the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)

The Sony Bravia XR80 is a 77-inch OLED 4K TV with Google TV and Sony's XR processor. It delivers deep blacks, wide viewing angles, and strong gaming features like HDMI 2.1, VRR, and ALLM. The Acoustic Surface Audio+ system turns the screen into a speaker, producing clear dialogue and immersive sound. It suits movie lovers and gamers who want premium picture quality and smart features, though it competes closely with other OLEDs from LG and Samsung.

Best forHome theater enthusiastsGamers with PS5 or Xbox Series XBright room viewers (OLED with good reflection handling)Streamers who want Google TV
Pros
  • Excellent picture quality with perfect blacks and wide viewing angles
  • Acoustic Surface Audio+ delivers clear and immersive sound
  • HDMI 2.1 with VRR and ALLM for gaming
  • Google TV with extensive app support
  • Sleek design with seamless edge bezel
Cons
  • Peak brightness is lower than some LED rivals
  • Risk of permanent burn-in with static content
  • Stand may require wide furniture
  • Only two HDMI 2.1 ports

Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024) prices at every store

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,424.99Free shippingChecked 10 h ago
    Visit Walmart
  • Voomi SupplyNew

    In stockMade for another market

    $8,078.82+ $330.00 shippingChecked 10 h ago
    Visit Voomi Supply

Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024) price history

Lowest price we've seen: $8,078.82 on Nov 15 at Voomi Supply. Tracked across 1 store since Nov 15.

What reviewers say

Reviewers praise the Sony XR80 for its outstanding picture quality, impressive sound, and gaming features. Some note that brightness is not as high as top LEDs and that OLED burn-in is a concern for varied content.

What people mention
  • Picture qualityPraisedReviewers consistently highlight the excellent contrast, deep blacks, and accurate colors.
  • SoundPraisedThe Acoustic Surface Audio+ system is often noted for its clear dialogue and immersive sound.
  • BrightnessMixedSome reviewers find the brightness adequate for most rooms, while others wish it were higher for bright environments.
  • Gaming featuresPraisedGamers appreciate the low input lag, VRR, and ALLM support.
  • Burn-in riskCriticisedA few reviewers express concern about potential burn-in with static content like news tickers.

About the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)

The Sony Bravia K77XR80 is a 77-inch OLED TV with a 3840 x 2160 (4K) resolution and a 16:9 aspect ratio. It uses Sony's XR Processor with XR Triluminos Pro, XR Contrast Booster 15, XR Motion Clarity, XR Clear Image and Live Colour technology. It supports a 120Hz refresh rate and is IMAX Enhanced.

It runs Google TV and has Chromecast built in, access to the Google Play Store, Apple AirPlay and Apple HomeKit. For gaming, it offers PlayStation 5 Auto HDR Tone Mapping, PlayStation 5 Auto Genre Picture Mode, VRR and ALLM. It also has Netflix Adaptive Calibrated Mode, Sony Pictures Core Calibrated mode and Prime Video Calibrated mode.

Sound comes from 50W 2.1 channel audio with front and side speakers and Acoustic Surface Audio+. Voice Zoom 3 and room and user position compensation are included.

Screen size
77-inch class
Display type
OLED
Resolution
3840 x 2160 (4K), 16:9 aspect ratio
Refresh rate
120Hz
Processor
XR Processor
Picture technology
XR Triluminos Pro, XR Contrast Booster 15, XR Motion Clarity, XR Clear Image, Live Colour
Gaming
VRR, ALLM, PlayStation 5 Auto HDR Tone Mapping, PlayStation 5 Auto Genre Picture Mode
Calibration
Auto Calibration with CalMAN, Netflix Adaptive Calibrated Mode, Sony Pictures Core Calibrated, Prime Video Calibrated, IMAX Certified
Smart platform
Google TV, Chromecast built-in, Google Play Store, Apple AirPlay, Apple HomeKit
Audio
50W 2.1 channel, front and side speakers, Acoustic Surface Audio+, Voice Zoom 3, Acoustic Center Sync

Specifications

screen_size
77 inSource
color
SilverSource

Questions and answers

Is the Sony XR80 good for gaming?
Yes, it has HDMI 2.1, VRR, ALLM, and low input lag, making it great for PS5 and Xbox Series X.
Does it support Dolby Vision and Atmos?
Yes, it supports Dolby Vision and Dolby Atmos for an enhanced cinematic experience.
What is included in the box?
The TV comes with a voice remote, batteries, power cord, quick setup guide, and a 4-year Amber Protection Plan with screen cleaner.
Can I use it with Apple AirPlay and HomeKit?
Yes, it supports Apple AirPlay and HomeKit for seamless integration with Apple devices.
Is the stand adjustable?
The stand has an underlay 4-position design, allowing some flexibility in placement.
Where is the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024) cheapest?
At Walmart, for $2,424.99, as of our latest check.
What do buyers say about the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)?
Rated 5 out of 5 from 2 ratings.
Where can I buy the Sony K77XR80 77 Inch IMAX Enhanced Bravia OLED 4K HDR Google TV with 4 Year Amber Protection Plan (2024)?
2 stores we checked sell it, including Walmart, Voomi Supply.

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Connectivity
Wi-Fi, Bluetooth, Ethernet
Ports
4 x HDMI (eARC/ARC), 2 x USB, optical audio, RS232C
Accessibility
TalkBack, menu timeout settings, power on volume settings
Other features
Bravia Sync, built-in mic switch, ECO Dashboard, iManual, SORPLAS
Stand
Underlay 4-position stand
VESA
300 x 300
Dimensions
67.50" W x 16.00" D x 39.88" H
Color
Dark Silver
Warranty
1 year manufacturer warranty, for residential use only
In the box
Voice remote control and batteries, AC power cord, operating instructions, quick setup guide, 6.8 oz (200ml) HDTV screen cleaner spray, 200 x 200mm polar fleece cloth
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