Is this dye ammonia-free?

Yes. The Radiant Hair Color Kit uses an ammonia-free formula, which most users find has a milder scent than ammonia dyes.

How long does the red last?

Expect the red to fade over roughly four to six weeks. Reds fade faster than browns or blacks, so a color-depositing mask between applications helps.

Yes, it is a permanent dye and covers gray in one application for most users. Stubborn resistant grays may need a little extra processing time.

On dark brown or black hair, a light golden red will likely show only a warm tint. Getting a true light red usually requires pre-lightening first.

The kit includes the color cream, developer, barrier cream, gloves and a cleansing wipe, enough for one full application.

It costs more per application but is ammonia-free, includes more prep items and feels gentler on hair. Drugstore dyes offer a wider shade range.

At Ulta Beauty, for $35.00, as of our latest check.

$35.00at Ulta BeautyChecked Nov 9

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.