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Revlon Cromatics is a permanent creme hair color sold in vivid purple, red and plum shades. It is built around a nourishing formula with hyaluronic acid and protein, and the line claims color protection and shine. The kit is aimed at shoppers who want a bold, long-lasting fashion shade at home rather than a subtle gray-coverage color. Against box dyes from L'Oréal and Garnier, its draw is the bright fashion palette; its trade-off is that vivid reds and purples fade faster than natural tones and demand more upkeep.
Availability unknown
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Lowest price we've seen: $9.99 on Nov 10 at Jomashop. Tracked across 1 store since Nov 10.
Reception is limited and mixed. Users who get the shade they expected praise the vivid color and shine, while others report the result running darker or less bright than the swatch and fading within a few weeks.
