Is Trieste a true red or more brown?

It is a dark mahogany red: a brown base with a clear red cast. On dark hair the red reads as a warm glow rather than a bright red.

Yes. Owners report good gray coverage in one application, though resistant grays at the temples may need extra saturation.

How long does the color last?

It is permanent, so the base color stays until it grows out. The red tone is the first to fade, often within a few weeks.

It contains keratin and reviewers say hair feels softer than with many box dyes, but it is still a permanent color with developer.

The kit includes the color cream, developer, a cap, gloves and instructions. Brushes and bowls are not included.

Yes, but red over red or over dark brown can build up darker. A strand test is the safe way to check the result.

At Ulta Beauty, for $35.00, as of our latest check.

$35.00at Ulta BeautyChecked Nov 9

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