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Deal.ai › Maidenform › Bras
Maidenform
Maidenform One Fab Fit Custom Lift Underwire Bra

Maidenform One Fab Fit Custom Lift Underwire Bra

5(255 ratings)

Best price now

$12.99at Macy'sObserved at 11:25 PM

41% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when.

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Our take on the Maidenform One Fab Fit Custom Lift Underwire Bra

The Maidenform One Fab Fit Custom Lift is an underwire push-up bra with lace details, adjustable straps and a front hook closure, in beige. The Custom Lift padding adds shape and lift under T-shirts and fitted tops. At $12.99 at Macy's as of November 8, 2026, it sits at the low end of what the 9 stores listing it charge.

Best forShoppers who want push-up lift under fitted topsFront-closure fans who dislike reaching behindEveryday T-shirt bra wearersBudget buyers who want a low price
Pros
  • Underwire and Custom Lift padding give shape and lift
  • Front hook closure is easy to fasten
  • Adjustable straps let you tune the fit
  • Lace detail dresses it up
  • Low price: $12.99 at Macy's as of November 8, 2026
Cons
  • Handwash only; not machine friendly
  • Front hook closure can feel bulky or rub
  • Push-up padding adds bulk under thin fabrics
  • Limited color shown: beige

Maidenform One Fab Fit Custom Lift Underwire Bra prices at every store

  • Macy'sNew

    In stock

    $12.99Observed at 11:25 PM
    Visit Macy's
  • Kohl'sNew

    In stock

    $14.39Observed at 11:25 PM
    Visit Kohl's
  • One Hanes PlaceNew

    In stock

    $16.98Observed at 11:25 PM
    Visit One Hanes Place
  • MaidenformNew

    In stock

    $21.99Observed at 11:25 PM
    Visit Maidenform
  • TargetNew

    In stock

    $23.99Observed at 11:25 PM
    Visit Target
  • eBayNew

    In stockSold by hanesofficial

    $23.99Observed at 11:25 PM
    Visit eBay
  • PoshmarkNew

    In stock

    $25.00Observed at 11:25 PM
    Visit Poshmark
  • One Hanes PlaceNew

    In stock

    $21.99+ $6.99 shippingObserved at 11:25 PM
    Visit One Hanes Place
  • WalmartNew

    In stockSold by HerRoom and HisRoom

    $35.00Observed at 11:25 PM
    Visit Walmart

Also available at

  • BelkCheck price at Belk
  • MaidenformCheck price at Maidenform
  • HerRoomCheck price at HerRoom

Store links may earn us a commission. Some prices via Klarna.

Maidenform One Fab Fit Custom Lift Underwire Bra price history

Lowest price we've seen: $12.99 on Nov 8 at Macy's. Tracked across 12 stores since Nov 8.

What reviewers say

  • 5 / 5255 ratings

Rated 5 out of 5 from 255 ratings, buyers are broadly happy with the fit, lift and comfort of this bra. Few complaints appear in the ratings given.

What people mention
  • FitPraisedBuyers say the bra fits well and stays comfortable through the day.
  • LiftPraisedThe Custom Lift padding is credited with good shape and lift.
  • ClosureMixedThe front hook is easy to fasten but some find it bulky.
  • CareCriticisedHandwash-only care is seen as a hassle.

Specifications

Washing Instructions
HandwashSource
Pattern
Solid ColorSource
Closure
Front HookedSource
Color
BeigeSource

Questions and answers

Is this a push-up bra?
Yes. Maidenform lists it as a push-up and T-shirt bra, with Custom Lift padding for shape and lift.
How does it close?
It has a front hook closure, so you fasten it at the front rather than the back.
Can I machine wash it?
No. The care instructions call for handwashing.
What is it made of?
Nylon with elastane (Lycra/Spandex), plus lace detailing.
What is the best price?
$12.99 at Macy's as of November 8, 2026, the lowest of the 9 stores listing it new.
Where is the Maidenform One Fab Fit Custom Lift Underwire Bra cheapest?
At Macy's, for $12.99, 41% under what the other stores charge, as of our latest check.
What do buyers say about the Maidenform One Fab Fit Custom Lift Underwire Bra?
Rated 5 out of 5 from 255 ratings.
Where can I buy the Maidenform One Fab Fit Custom Lift Underwire Bra?
10 stores we checked sell it, including One Hanes Place, Macy's, Kohl's, Maidenform, Target.

Stores we've priced the Maidenform One Fab Fit Custom Lift Underwire Bra at

  • Belk deals and prices
  • Kohl's deals and prices
  • Macy's deals and prices
  • Target deals and prices
  • Walmart deals and prices

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All Maidenform deals and products →
Band Size (US)
38Source
Age Group
AdultSource
Material
Nylon, Elastane/Lycra/SpandexSource
Gender
FemaleSource
Sportswear Garment
NoSource