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Deal.ai › Rolex
Rolex
Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026

Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026

Best price now

$18,035.00at G Luxe JewelersChecked 1 h ago

Compared across 10 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Lowest price today: $18,035.00 at G Luxe Jewelers (checked Nov 12, 2026).
  • Checked at 10 stores.

Our take on the Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026

The Datejust 31 ref. 278273-0026 is a two-tone Rolex in Yellow Rolesor: an Oystersteel case and Jubilee bracelet with 18k yellow gold fluted bezel and center links. The champagne sunray dial carries 10 diamond hour markers framed in 18k rose gold, and the self-winding movement adds an instantaneous date with rapid setting and stop-seconds. At 31mm it wears smaller and dressier than the 36mm and 41mm Datejusts, and the diamond dial and gold bezel put it above the plain steel models in finish. It suits someone who wants a compact, jewelry-like everyday Rolex rather than a sports watch.

Best forSmall to medium wrists wanting a dressy everyday watchBuyers who want diamonds and two-tone gold in a compact caseGift or milestone purchase for a classic-luxury wearerCollectors adding a Datejust 31 reference
Pros
  • 31mm case wears compact and sits flat under a cuff
  • Champagne sunray dial with 10 diamond markers framed in rose gold
  • Fluted 18k yellow gold bezel and two-tone Jubilee bracelet
  • Self-winding movement with rapid-set date and stop-seconds
  • Sapphire crystal with Cyclops lens; water resistant to 100m
Cons
  • Two-tone gold and diamonds make it less versatile than a steel Datejust
  • 31mm is small for larger wrists
  • Diamond markers and gold bezel raise the cost of servicing and replacement parts
  • Polished center links and fluted bezel show scratches
  • Datejust 36 and 41 offer more wrist presence for similar money

Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026 prices at every store

  • G Luxe JewelersNew

    In stock

    $18,035.00+ $8.95 shippingChecked 1 h ago
    Visit G Luxe Jewelers
  • Essential WatchesNew

    In stock

    $18,700.00Checked 1 h ago
    Visit Essential Watches
  • Gamzo and CoNew

    In stock

    $19,295.00Free shippingChecked 1 h ago
    Visit Gamzo and Co
  • Timepiece PerfectionNew

    In stock

    $19,995.00Free shippingChecked 1 h ago
    Visit Timepiece Perfection
  • Chrono24.comPre-owned

    In stock

    $19,995.00+ $50.00 shippingChecked 1 h ago
    Visit Chrono24.com
  • Luxury Of WatchesNew

    In stock

    $21,995.00Free shippingChecked 1 h ago
    Visit Luxury Of Watches
  • Element iN Time NYCNew

    In stock

    $22,235.00+ $99.00 shippingChecked 1 h ago
    Visit Element iN Time NYC
  • Jomashop.comNew

    Availability unknown

    $18,975.00Free shippingChecked 1 h ago
    Visit Jomashop.com
  • WatchGuysNew

    Out of stock

    $17,395.00+ $100.00 shippingChecked 1 h ago
    Visit WatchGuys
  • First Class TimepiecesNew

    Out of stock

    $22,131.20Checked 1 h ago
    Visit First Class Timepieces

Also available at

  • Affordable Swiss Watches Inc.Check price at Affordable Swiss Watches Inc.

Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026 price history

Lowest price we've seen: $17,395.00 on Nov 12 at WatchGuys. Tracked across 9 stores since Nov 12.

What reviewers say

Owners of the Datejust 31 describe it as an easy, elegant daily watch that dresses up or down, and the champagne diamond dial draws frequent compliments. The main reservations are the small case size for some wrists and the upkeep of polished gold and diamonds.

What people mention
  • SizeMixedOwners like the compact 31mm fit on smaller wrists, but some find it too small.
  • DialPraisedThe champagne sunray dial and diamond markers are called elegant and eye-catching.
  • BraceletPraisedThe Jubilee bracelet is described as comfortable and well finished.
  • DurabilityMixedThe watch is solid, but polished gold links and the fluted bezel pick up scratches.
  • ValueMixedBuyers see it as a lasting classic, though gold and diamonds add to ownership costs.

About the Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026

The Rolex Datejust 31 is an unworn watch in Yellow Rolesor, a combination of Oystersteel and 18k yellow gold. The case is 31 mm in diameter. The crystal is scratch-resistant sapphire, with a Cyclops lens over the date.

The champagne-colored dial has a fine sunray finish and 10 diamond hour markers framed in 18k rose gold. The bezel is fluted 18k yellow gold. The Jubilee bracelet has five-piece links and a concealed folding Crownclasp.

The movement is a perpetual, mechanical, self-winding one. The watch has center hour, minute and seconds hands, and an instantaneous date with rapid setting. Stop-seconds allows precise time setting. It is water resistant to 100 m (330 ft).

Brand
Rolex
Model
Datejust 31
Reference
278273-0026
Condition
Unworn
Diameter
31 mm
Case material
Yellow Rolesor (Oystersteel and 18k yellow gold)
Dial
Champagne-colored, fine sunray finish, 10 diamond hour markers framed in 18k rose gold
Bezel
Fluted, yellow, 18k yellow gold
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Movement
Perpetual, mechanical, self-winding
Bracelet
Jubilee, five-piece links, Yellow Rolesor (Oystersteel and 18k yellow gold)
Clasp
Concealed folding Crownclasp
Functions

Questions and answers

How does the Datejust 31 compare with the Datejust 36?
The 31 is smaller and dressier, with a more jewelry-like feel. The 36 wears larger and suits bigger wrists or those wanting more presence.
Is the champagne diamond dial suitable for everyday wear?
Yes. The sunray dial and diamond markers are subtle enough for daily wear, though the gold bezel and polished links show scratches over time.
What movement does it use?
A Rolex perpetual, mechanical, self-winding movement with center hour, minute and seconds hands, an instantaneous date with rapid setting, and stop-seconds.
Is it water resistant?
Yes, to 100m (330ft, 10 ATM), which covers handwashing and light swimming but not diving.
What is in the box?
The watch on its Jubilee bracelet, along with Rolex paperwork and the balance of the Rolex warranty.
Does the 31mm case fit larger wrists?
It can, but it wears noticeably small. Try it on if you are used to 36mm or larger watches.
Where is the Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026 cheapest?
At G Luxe Jewelers, for $18,035.00, as of our latest check.
Where can I buy the Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026?
11 stores we checked sell it, including G Luxe Jewelers, WatchGuys, Essential Watches, Jomashop.com, Gamzo and Co.

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Stores we've priced the Rolex Datejust 31, Oystersteel and 18k Yellow Gold, Ref# 278273-0026 at

  • Jomashop.com deals and prices

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Water resistance
Up to 100 m / 330 ft (10 ATM)
Warranty
Balance of Rolex International Warranty
In the box
Watch box, warranty card dated recently, booklets and manuals
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