96% under what the other stores charge
Compared across 16 stores. Prices are checked against each store and labelled with when.
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The Rolex Datejust 31 Ref. 178243 is a two-tone steel and 18k yellow gold watch with a champagne index dial, polished domed bezel and three-piece Oyster bracelet. It runs Rolex's in-house caliber 2235, a COSC-certified automatic with about 48 hours of power reserve, and is water resistant to 100 meters behind a screw-down crown and sapphire crystal. The 31mm case suits smaller wrists and dressier wear, and the Rolesor steel-and-gold mix is a Rolex signature since 1933. Against the fluted-bezel Datejust 31 and the larger 36mm Datejust, it is the quieter, dressier option; the Oyster bracelet makes it sportier than the Jubilee.
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Also available at
Lowest price we've seen: $10,450.00 on Nov 12 at TimelySoles. Tracked across 12 stores since Nov 12.
Owners of the Datejust 31 praise its comfortable size, the legibility of the champagne dial and the robustness of the 2235 movement. The domed bezel divides opinion: some find it understated, others prefer the fluted bezel's shine.
Reference 178243 is the Rolex Datejust 31, in Oystersteel and 18k yellow gold. This steel-and-gold combination is called Rolesor. The date shows in a window at 3 o'clock under a Cyclops lens.
The 31mm case has a polished domed bezel. The champagne dial has applied index hour markers. The watch is worn on a three-piece-link Oyster bracelet.
It runs on the in-house Rolex caliber 2235, with a power reserve of about 48 hours when fully wound. It is an officially certified chronometer, tested by COSC for accuracy. A screw-down crown and a sapphire crystal make it water resistant to 100 meters.
