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The Samsung 55" The Frame is a QLED 4K smart TV built to pass as decor when it is off. Art Mode shows paintings, photos or your own images, and the matte display cuts reflections so art looks like a print rather than a screen. It suits people who want a TV that blends into a living room and are willing to trade some contrast and brightness for the look. Against brighter, cheaper QLED sets it gives up punch; against other lifestyle TVs it stands out for its art store and swappable bezels.
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Owners like the decor look and the matte screen for art, and most find picture quality good for everyday viewing. Critics say it is dimmer and less contrasty than standard QLED sets and that the art features cost extra.
The Samsung 55" The Frame is a QLED 4K smart TV (model QN55LS03DAFXZA). It is designed to look like a piece of artwork when turned off. In Art Mode, it can display artwork, photography or personal images.
The 55-inch QLED display uses Quantum Dot color and has a matte finish that reduces glare and reflections. Picture features include Quantum HDR, 4K AI Upscaling for lower-resolution content, Motion Xcelerator for smooth motion, and Samsung Vision AI, which adjusts picture and sound.
The TV runs on Samsung's Tizen smart platform and streams apps such as Netflix, YouTube, Disney+, Prime Video and Hulu. SmartThings integration connects and controls compatible smart devices. The picture-frame design is meant to complement home interiors. Optional magnetic bezel accessories change its look, and it is ready for a slim, flush wall mount.
