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The Samsung S90F is a 77-inch 4K OLED TV using QD-OLED panel technology, with Samsung's NQ4 AI Gen3 processor, OLED HDR+ and a 144Hz refresh rate for gaming. It sits below Samsung's flagship S95F line, so it lacks the anti-glare coating and higher peak brightness of that model but keeps the core OLED picture quality. At $2,497.99 at Walmart as of November 7, 2026, it is the best new price among the three stores listing it, and 77-inch OLEDs typically swing by several hundred dollars around major sales.
In stockSold by Video & Audio CenterReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $3,324.99 on Nov 7 at Best Buy. Tracked across 2 stores since Nov 7.
Owners rate the S90F highly, with 4.7 out of 5 across 1,449 ratings. Most praise the picture in dark rooms and gaming features; the recurring complaints are reflections in bright rooms and the modest built-in sound.
Samsung’s fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone® Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds — whether you're streaming or gaming. Features NQ4 AI Gen3 Processor 4K AI Upscaling Pro OLED HDR+ Motion Xcelerator 144Hz AI Motion Enhancer Pro NQ4 AI Gen3 Processor Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.1 4K AI Upscaling Pro See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
