Shop
  • Deals
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
BrowseBrowse deal.ai
Deal.ai › Sony › TVs
Sony
Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV

Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV

Best price now

$3,899.99at Best BuyObserved at 8:24 AM

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Best Buy

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Our take on the Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV

The Sony Bravia XR80 is a 77-inch 4K OLED TV with Google TV, released in 2024. It pairs OLED's per-pixel contrast with Sony's picture processing and IMAX Enhanced certification, and it supports HDR10. At $3,899.99 at Best Buy as of November 7, 2026, it is the only new price listed, so there is no recent range to compare it against.

Best forMovie and streaming fans who want deep blacksLarge living rooms and media roomsBuyers who want Google TV built inGamers and sports viewers on a big OLED
Pros
  • OLED panel gives true blacks and wide viewing angles
  • 77-inch size suits a big room
  • Google TV with broad app support
  • IMAX Enhanced certification for compatible content
  • Sony's processing is strong for upscaling and motion
Cons
  • $3,899.99 is a premium price
  • OLED can dim on bright, static content
  • Only one store prices it new, so little price competition
  • HDR support listed as HDR10 only
  • Large 77-inch panel needs a wide stand or wall mount

Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV prices at every store

  • Best BuyNew

    In stock

    $3,899.99Free shippingObserved at 8:24 AM
    Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV price history

Lowest price we've seen: $3,899.99 on Nov 7 at Best Buy. Tracked across 1 store since Nov 7.

Specifications

HDR Type
HDR10Source
Screen Resolution
3840x2160 (4K Ultra HD)Source
Smart TV
YesSource
Release Year
2024Source
HDR
YesSource
Screen Size (")
77.0Source
Display
OLEDSource

Questions and answers

Is the Sony XR80 OLED worth $3,899.99?
It is a premium 77-inch OLED with Google TV and Sony processing. At $3,899.99 at Best Buy as of November 7, 2026, it suits buyers who want a large OLED and Sony's picture handling rather than the lowest price.
What is the difference between the XR80 and Sony's other OLEDs?
The XR80 is a 2024 Bravia OLED line with IMAX Enhanced certification. Higher Sony OLED lines typically add brighter panels and more processing features, so compare specs if peak brightness matters to you.
Does it support 4K at 120Hz for gaming?
The listing confirms 4K resolution and Google TV but does not state refresh rate. Check Sony's spec sheet for the exact HDMI 2.1 and 120Hz support before buying for a console.
What HDR formats does it support?
The listed HDR type is HDR10. Dolby Vision is not listed, so confirm with the retailer if Dolby Vision matters for your streaming services.
What size room suits a 77-inch TV?
A 77-inch set works best with a viewing distance of roughly 8 to 10 feet. Measure your wall or stand width first, since the panel is about 68 inches wide.
When is it cheapest?
Only one new price, $3,899.99 at Best Buy as of November 7, 2026, is listed. Large TVs usually drop around Black Friday and Super Bowl season, so watch the price history.
Where is the Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV cheapest?
At Best Buy, for $3,899.99, as of our latest check.

Stores we've priced the Sony K77XR80 77 Inch Imax Enhanced Bravia OLED 4K Google TV at

  • Best Buy deals and prices

More from Sony

  • S
    Sony Bravia 8 II
    Sony Bravia 8 II
  • S
    Sony A95L
    Sony A95L
  • S
    Sony 48-Inch BRAVIA XR A90K
    Sony 48-Inch BRAVIA XR A90K
  • S
    Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones
    Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones
  • S
    Sony WHCH720N Wireless Over-the-Ear Noise Cancelling Headphones with Adjustable Headband
    Sony WHCH720N Wireless Over-the-Ear Noise Cancelling Headphones with Adjustable Headband
  • S
    Sony Wireless Over-Ear Noise-Canceling Headphones WH-CH720N
    Sony Wireless Over-Ear Noise-Canceling Headphones WH-CH720N
  • S
    Sony WH-CH730N Wireless Noise Cancelling Over-Ear Headphones
    Sony WH-CH730N Wireless Noise Cancelling Over-Ear Headphones
  • S
    Sony WH-1000XM6
    Sony WH-1000XM6
All Sony deals and products →