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This is a two-part at-home permanent hair color system built around bond care: the color cream is paired with a bond-enforcing treatment meant to limit damage during and after coloring. It comes in 30 shades, so most shoppers can find a match for their natural or target tone. It suits people who color at home and want salon-style gray coverage and a conditioning step in the same box. Against drugstore box dyes, the draw is the bond-care step; against salon color, it is the lower effort and the fact that you do it yourself.
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Lowest price we've seen: $11.97 on Nov 12 at Amazon. Tracked across 1 store since Nov 12.
