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Schwarzkopf Keratin Blonde is a permanent at-home lightener and toner in one step, aimed at dark blonde to light brown starting shades. The kit pairs a pre-color serum with vitamin B6 and collagen with a keratin and apricot oil color cream, plus an anti-brass purple conditioner. Schwarzkopf claims up to 80% less combing breakage on damaged hair and up to 5x more resistance to damage versus a non-conditioning shampoo. It suits people who want a cooler platinum lift without a salon visit, though going platinum from dark brown usually needs more than one application.
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Rated 4.4 out of 5 across more than 8,000 ratings, the kit is generally seen as an effective, conditioning lightener that leaves hair softer than expected. Owners most often praise the shade and the included serum and conditioner, while some report uneven lift or a result warmer than platinum.
Schwarzkopf Keratin Blonde is a permanent hair color that lightens and tones in a single step. It is made for dark blonde to light brown starting shades and gives a brighter blonde or a bolder change at home. This shade is Platinum Blonde 001.
The formula contains keratin and apricot oil. It reduces breakage by up to 80% and makes hair up to 5X more resistant to damage, measured against combing breakage on damaged hair versus a non-conditioning shampoo. A pre-color serum with Vitamin B6 and collagen preps strands for even color distribution and adds shine.
It is designed for all hair types and textures, including curly, coily, textured and straight hair, and it preserves your natural pattern. For longer or thicker hair, use two boxes for full, even coverage.
