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Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)

Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)

3· 2 ratings

Best price now

$3,498.00at WalmartObserved at 7:43 PM

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Our take on the Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)

The Sony A95L is a 77-inch 4K QD-OLED TV, Sony's flagship 2023 model, built on Google TV with the Cognitive Processor XR. It stands out for quantum-dot OLED color, very high HDR brightness for an OLED, Acoustic Surface Audio+ that vibrates the panel as a speaker, and a full gaming set with 4K/120Hz, VRR and ALLM. The best new price is $3,498 at Walmart as of November 4, 2026, with three stores listing it new. That is well below where this set sat for most of its life, so it is a strong price for a 77-inch flagship OLED.

Best forMovie and HDR fans who want OLED blacks with extra brightnessPS5 and Xbox Series X owners who want 4K/120Hz gamingLarge living rooms that can fit a 77-inch screenBuyers who want top-tier picture without a separate soundbar
Pros
  • QD-OLED panel gives saturated color and deep blacks
  • High HDR brightness for an OLED, with Dolby Vision and IMAX Enhanced
  • Acoustic Surface Audio+ uses the panel as a speaker and doubles as a center channel
  • Four HDMI inputs, 4K/120Hz, VRR and ALLM for consoles
  • Google TV with Google Assistant and a BRAVIA CAM in the box
Cons
  • Only two speakers plus subwoofers; a soundbar still helps for big rooms
  • 8.5ms response time is fine for TV but not a monitor-grade figure
  • Stand is wide and heavy; wall mounting needs a 300x300 bracket
  • Premium price even at its lowest
  • OLED panels can dim in bright rooms over long static images

Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023) prices at every store

  • WalmartNew

    In stockSold by Walts TV

    $3,498.00Observed at 7:43 PM
    Visit store
  • Newegg.comNew

    In stockSold by Walts TV

    $3,498.00Free shippingObserved at 7:43 PM
    Visit store
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $3,498.00Free shippingObserved at 7:43 PM
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Also available at

  • WalmartCheck price at Walmart

Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023) price history

Lowest price we've seen: $3,498.00 on Nov 5 at Walmart. Tracked across 3 stores since Nov 5.

What reviewers say

Owner discussion of the A95L centers on its picture: reviewers and buyers rate it among the best OLEDs of its year for color and HDR punch. Complaints tend to be about price and about the panel dimming in bright rooms.

Pros
  • Excellent color and contrast
  • Bright HDR highlights for an OLED
  • Strong built-in sound from the panel
  • Good gaming features for consoles
Cons
  • Expensive
  • Can dim on bright, static content
  • Stand takes up a lot of space

About the Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)

Sony XR77A95L 4K UHD QD-OLED Smart Google TV - 77" Screen - Cognitive Processor XR - Voice Assistant Compatible - BRAVIA CORE App - Game Menu - 4K/120Hz - VRR - ALLM - PS5 Features - HDR10 - HLG - Dolby Vision - IMAX Enhanced - Multi View - Acoustic Surface Audio Plus - Dolby Atmos - Acoustic Center Sync - XR Clear Image - XR 4K Upscaling - XR OLED Motion - Multi-Position Stand - BRAVIA CAM Included - Ambient Optimization Pro - XR Triluminos Max - XR OLED Contrast Pro - Black Equalizer - Crosshair Overlay - Screen Size Feature - 8.5ms Response Time - Auto HDR Tone Mapping - Auto Genre Picture Mode - 2 Speakers - 2 Subwoofers - 3D Surround Upscaling - Multiple Streaming Services - One Slate Design - Integrated Cable Management - XR HDR Remaster - 4x HDMI - 2x USB - RS-232C - Optical - LAN - Wi-Fi - Bluetooth - Tuner - eARC - 16:9 Aspect Ratio - XR Smoothing - DTS Express 5.1 - DTS Digital Surround - 32GB Storage - Voice Remote and Stand Included - 300x300 VESA - (67.63"W x 16.25"D x 40"H) - (Black) with a 1 Year Amber Protection in Addition to the Included Full 1 Year Manufacturer Warranty. Intended for Residential Use Only and Amber Protection HDTV Screen Cleaner - 200ml Liquid Spray - 6.8oz Screen Cleaner - Includes 200 x 200mm Polar Fleece Cloth - (9"W x 3"D x 5"H) - (Black)

Specifications

screen_size
77 inSource
color
BlackSource
Screen size
77"Source
Resolution
4K UHDSource
Display type

Questions and answers

Is the Sony A95L worth it at $3,498?
At $3,498 at Walmart as of November 4, 2026, it is a good price for a 77-inch flagship QD-OLED. If you want the best OLED picture Sony made in 2023 and can fit 77 inches, it is worth it.
How does the A95L compare with the A80L?
The A95L uses a QD-OLED panel and is noticeably brighter with richer color than the A80L's standard OLED panel. The A80L costs less and is the better value if brightness is not critical.
Does it support 4K/120Hz for PS5 and Xbox?
Yes. It has four HDMI inputs with 4K/120Hz, VRR and ALLM, plus a game menu and PS5 auto features. One input supports eARC for a soundbar.
What is in the box?
The TV, a voice remote, the multi-position stand, a BRAVIA CAM, and the Amber Protection plan with a screen cleaner and cloth. A wall mount is not included.
What VESA mount does it need?
It uses a 300x300 VESA pattern. The set is large and heavy, so use a mount rated well above its weight.
When is it cheapest?
Flagship TVs like this drop most around Black Friday and during clearance before new models arrive. The current $3,498 at Walmart is already far below its launch price.
Where is the Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023) cheapest?
At Walmart, for $3,498.00, as of our latest check.
What do buyers say about the Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)?
Rated 3 out of 5 from 2 ratings.
Where can I buy the Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)?
3 stores we checked sell it, including Walmart, Newegg.com, Amazon.

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OLEDSource
Refresh rate
120 HzSource
Response time
8.5msSource
HDMI inputs
4x HDMISource
USB ports
2x USBSource
Storage
32GB StorageSource
VESA pattern
300x300 VESASource
Dimensions
67.63"W x 16.25"D x 40"HSource
Aspect ratio
16:9 Aspect RatioSource
Speakers
2 SpeakersSource
High Definition
Yes
HDTV Format
4K
Screen Form
Flat
Assistant Support
Google Assistant
HDR
Yes
Connectivity
Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical Audio
Width
5.6 in wide
HDMI Ports
4 HDMI ports