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The K-98XR50 is Sony's 98-inch Mini LED 4K Google TV from the 2025 BRAVIA 5 line. It pairs a full-array Mini LED backlight with Sony's XR processor, AI upscaling, Dolby Vision and Dolby Atmos, and four HDMI inputs with HDMI 2.1 gaming features. It suits buyers who want a cinema-scale screen with Sony's processing and Google TV apps. Against cheaper 98-inch rivals it trades some peak brightness and dimming zones for better upscaling and motion handling; against Sony's flagship Bravia 9 it gives up brightness and contrast control. Owners rate the picture and size highly but flag reflections, off-angle viewing and the size of the set itself.
In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $3,198.00 on Nov 10 at Newegg. Tracked across 4 stores since Nov 10.
Owners rate it 4.1 out of 5 and mostly praise the size, brightness and Sony's upscaling. Complaints center on reflections, viewing angles and the logistics of a 98-inch set.
Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.
