StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • Use in AI assistants
  • Contact
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.·2222 Ponce de Leon Blvd, Miami, FL 33134·support@deal.ai
TermsPrivacy
Deal.ai › Sony
Sony
Sony BRAVIA 7 II 85 Inch TV

Sony BRAVIA 7 II 85 Inch TV

Best price now

$330,118.29at Sony CenterChecked Nov 12

Prices are checked against each store and labelled with when.

Visit Sony Center

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $330,118.29 at Sony Center on Nov 12.

Our take on the Sony BRAVIA 7 II 85 Inch TV

The Sony BRAVIA 7 II is an 85-inch 4K LCD TV built around True RGB backlighting: three separately controlled red, green and blue LEDs instead of a white backlight with color filters. Sony pairs that with Backlight Master Drive for tight local dimming, so bright highlights and dark scenes hold up better than on edge-lit LCDs. It is aimed at film lovers and big-room sports and gaming setups, with Studio Calibrated Mode, IMAX Enhanced, Dolby Vision and Dolby Atmos support. Against OLED rivals it trades perfect blacks for higher brightness and no burn-in risk; against cheaper mini-LED sets it adds Sony's processing and calibration modes, which reviewers generally rate highly.

Best forLarge living rooms and media roomsFilm fans who want filmmaker-accurate picture modesSports and gaming on a very big screenBuyers who want LCD brightness without OLED burn-in risk
Pros
  • True RGB backlight with independently controlled red, green and blue LEDs
  • Backlight Master Drive local dimming for strong contrast
  • Studio Calibrated Mode and My Cinema presets for accurate, one-step setups
  • IMAX Enhanced, Dolby Vision and Dolby Atmos support
  • Sony Pictures Core with Pure Stream for high-bitrate streaming
Cons
  • 85-inch panel needs a large wall and usually two people to install
  • LCD blacks and off-angle viewing still trail OLED
  • True RGB dimming can show blooming around bright objects on dark backgrounds
  • Big-screen LCDs are heavy and power-hungry

Sony BRAVIA 7 II 85 Inch TV prices at every store

  • Sony CenterNew

    In stockShips from Indonesia · priced in IDR (IDR 5,999,900,000) · duties may apply

    $330,118.29Checked Nov 12
    Visit Sony Center

What reviewers say

Owners and reviewers of Sony's high-end LCD sets praise the processing, calibration modes and bright, colorful picture. Common complaints center on blooming in dark scenes, narrower viewing angles than OLED and the size and weight of an 85-inch panel.

What people mention
  • Picture qualityPraisedViewers say the RGB backlight gives bright, richly saturated color and crisp detail.
  • BloomingCriticisedSome owners notice halos around bright objects against dark backgrounds.
  • Viewing anglesCriticisedColor and contrast drop off when sitting far to the side of the screen.
  • Calibration modesPraisedStudio Calibrated Mode and My Cinema presets are called accurate and easy to use.
  • Size and weightMixedThe 85-inch panel is impressive but hard to move and mount.

About the Sony BRAVIA 7 II 85 Inch TV

The Sony BRAVIA 7 II is an 85-inch TV built around True RGB technology. Independently controlled red, green and blue LEDs are driven by Backlight Master Drive for color volume and smooth gradation. X-Wide Angle Pro keeps color and contrast consistent when viewed from the side. XR Clear Image (AI) upscales content to 4K, and XR Motion Clarity synchronizes the backlight with on-screen motion.

The TV supports IMAX Enhanced, Dolby Vision and Dolby Atmos, and includes a Studio Calibrated Mode. Acoustic Multi-Audio+ makes sound appear to come from the screen. Voice Zoom 3 (AI) clarifies dialogue, and Automatic Room Calibration measures the room to tune the audio. It can add a subwoofer and rear speakers, and it supports Sony soundbars and BRAVIA Theatre U wearable speakers.

It runs Google TV with more than 10,000 apps and games, and it works with Alexa, Google Cast and Apple AirPlay 2. For gaming, it has full HDMI 2.1 support with 4K/120fps, Game Menu 2, Auto HDR Tone Mapping for PS5 setup, and PS Remote Play. The design has ultra-slim bezels, a transparent Mirage stand, hidden cable management and flush wall-mount capability.

Screen size
85 inches
Display
True RGB LED with Backlight Master Drive
Color
RGB Triluminos Max, Luminance Booster, Smooth Color Gradation
Picture processing
XR Clear Image (AI) 4K upscaling, XR Motion Clarity, X-Wide Angle Pro
Picture modes
Studio Calibrated Mode, My Cinema Presets, Automatic Day/Night Adjustment
Calibration
Each panel is calibrated individually
HDR and formats
Dolby Vision, IMAX Enhanced
Audio
Dolby Atmos, Acoustic Multi-Audio+, 3D Surround Upscaling, Voice Zoom 3 (AI), Automatic Room Calibration
Audio expansion
Subwoofer, rear speakers, BRAVIA Theatre U wearable speakers, select Sony headphones, Sony soundbars

Questions and answers

What is True RGB on this TV?
It uses separate red, green and blue LEDs behind the panel instead of a white backlight with color filters. Sony says this gives purer color and finer control of brightness.
How does it compare with OLED?
It gets brighter and has no burn-in risk, which suits bright rooms and sports. OLED still wins on perfect blacks and wide viewing angles.
Does it support Dolby Vision and Dolby Atmos?
Yes. It supports Dolby Vision, Dolby Atmos and IMAX Enhanced, and selected Disney+ titles play in IMAX Enhanced format.
Is it good for gaming?
It is a strong big-screen gaming set with Sony's processing and cinema modes. Check the HDMI 2.1 port count and refresh rate for your console or PC before buying.
What is Sony Pictures Core?
It is Sony's movie service built into the TV, offering films with high-bitrate Pure Stream playback and advanced picture and sound settings.
How big a room does an 85-inch TV need?
Plan for a viewing distance of roughly 8 to 12 feet for mixed use. The panel is heavy, so a sturdy wall mount or wide stand is required.
Where is the Sony BRAVIA 7 II 85 Inch TV cheapest?
At Sony Center, for $330,118.29, as of our latest check.

More from Sony

  • S
    Sony BRAVIA 7 II 85" True RGB 4K Google TV with Gemini
    Sony BRAVIA 7 II 85" True RGB 4K Google TV with Gemini
  • S
    Sony FWD-75XR70 TV 190.5 cm (75") 4K Ultra HD Smart TV Wi-Fi Black
    Sony FWD-75XR70 TV 190.5 cm (75") 4K Ultra HD Smart TV Wi-Fi Black
  • S
    Sony BRAVIA 3 75" 4K LED Google TV
    Sony BRAVIA 3 75" 4K LED Google TV
  • S
    Sony BRAVIA 7 4K Ultra HDR Smart Mini-LED QLED Google TV
    Sony BRAVIA 7 4K Ultra HDR Smart Mini-LED QLED Google TV
  • 7
    75” BRAVIA 7 II Class True RGB 4K HDR Google TV
    75” BRAVIA 7 II Class True RGB 4K HDR Google TV
  • S
    Sony BRAVIA 3 55" 4K LED Google TV
Headphone output
Simultaneous output to headphones and TV speakers with independent volume
Smart platform
Google TV with 10,000+ apps and games
Streaming
Google Cast, Apple AirPlay 2, Sony Pictures Core
Voice control
Hands-free voice search, Alexa
Control
Remote made from recycled materials, or BRAVIA Connect smartphone app
Accessibility
TalkBack, captions, Switch Access
Gaming
Full HDMI 2.1 support with 4K/120fps, Game Menu 2, Auto Genre Picture Mode, Auto HDR Tone Mapping, PS Remote Play, Dolby Vision for gaming
Design
Ultra-slim bezels with sound-reflective wave texture, transparent Mirage stand, hidden cable management
Mounting
Flush wall mount capable
Sony BRAVIA 3 55" 4K LED Google TV
  • S
    Sony BRAVIA 7 K55XR70 55" 4K QLED Mini-LED TV (2024)
    Sony BRAVIA 7 K55XR70 55" 4K QLED Mini-LED TV (2024)
  • 5
    55” BRAVIA 7 II Class True RGB 4K HDR Google TV
    55” BRAVIA 7 II Class True RGB 4K HDR Google TV
  • All Sony deals and products →

    More led tvs

    • P
      Philips 50" Class 4K Ultra HD (2160p) Google Smart LED TV (50PUL7552/F7)
      Philips 50" Class 4K Ultra HD (2160p) Google Smart LED TV (50PUL7552/F7)
    • S
      Sony K55XR70M2 55" BRAVIA 7 II 4K HDR RGB LED Google TV
      Sony K55XR70M2 55" BRAVIA 7 II 4K HDR RGB LED Google TV
    • S
      SONY Bravia K55XR59B 55" 4K Ultra HD Smart Google TV (2025)
      SONY Bravia K55XR59B 55" 4K Ultra HD Smart Google TV (2025)
    • S
      Sony K75XR70M2 BRAVIA 7 II 75” Class True RGB 4K HDR Google TV with Gemini (2026)
      Sony K75XR70M2 BRAVIA 7 II 75” Class True RGB 4K HDR Google TV with Gemini (2026)
    • S
      Sony Bravia 7 II 55" 4K HDR Smart Google TV with 3.1.2 Channel Theater Bar and Wireless Subwoofer
      Sony Bravia 7 II 55" 4K HDR Smart Google TV with 3.1.2 Channel Theater Bar and Wireless Subwoofer
    • P
      Philips 75" 7000 Series 4K UHD LED Google TV
      Philips 75" 7000 Series 4K UHD LED Google TV
    • T
      TCL 98" 4K Ultra HDR Smart LED Google TV
      TCL 98" 4K Ultra HDR Smart LED Google TV
    • S
      Sony 100" Class Bravia 3 II 4K HDR LED Google TV with Gemini
      Sony 100" Class Bravia 3 II 4K HDR LED Google TV with Gemini