Compared across 9 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The BRAVIA 7 II is Sony's 98-inch 4K Google TV built on a true RGB LED backlight, which drives red, green and blue LEDs directly instead of filtering white light through a color layer. That design is meant to give purer color and less light bleed than the mini-LED sets it competes with, and it covers Dolby Vision, HDR10 and HLG plus Dolby Atmos and DTS:X. A 120 Hz panel, four HDMI ports and an anti-glare coating suit big living rooms and bright rooms. It is a niche flagship: huge, heavy at about 137 lb, and best for buyers who want a wall-filling cinema picture and accept the size and power demands that come with it.
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Lowest price we've seen: $8,998.00 on Nov 10 at Abt Electronics. Tracked across 9 stores since Nov 10.
