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Sony
Sony BRAVIA XR8B OLED 55-inch

Sony BRAVIA XR8B OLED 55-inch

Best price now

55"$1,399.9965"$1,399.99
77"
$2,498.00
$1,399.99at BrandsMart USAObserved Nov 8, 2026, 6:37 AM

Compared across 5 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $1,399.99 at BrandsMart USA on Nov 8.
  • Checked at 5 stores.

Our take on the Sony BRAVIA XR8B OLED 55-inch

The BRAVIA XR8B is Sony's 55-inch 4K OLED, with over 8 million self-lit pixels for near-infinite contrast and a 120Hz panel with VRR for gaming. It runs Google TV with Netflix and Sony Pictures Core built in, and has four HDMI ports plus ATSC 3.0 for over-the-air NextGen TV. Its underlay stand can be set in four positions, including a raised setup that clears a soundbar. Against LG's C-series OLEDs it trades a slightly dimmer panel for Sony's processing and motion handling; reviewers rate its picture and upscaling highly but note OLED brightness limits in bright rooms.

Best forMovie and TV fans who watch in a dim roomPS5 and console gamers wanting 120Hz VRRBuyers who want a soundbar-friendly standCord cutters using an antenna with NextGen TV
Pros
  • OLED panel gives true blacks and wide viewing angles
  • 120Hz refresh with VRR suits consoles
  • Four HDMI inputs, including HDMI 2.1 features
  • Four-way stand can raise the screen over a soundbar
  • Google TV with strong streaming app support
  • ATSC 3.0 tuner for NextGen over-the-air TV
Cons
  • Peak brightness is modest for a bright, sunny room
  • OLED risk of permanent image retention with static logos
  • No HDR10+ support; Dolby Vision only
  • Built-in sound is thin; a soundbar is worth adding
  • Reflective screen shows bright light sources

Sony BRAVIA XR8B OLED 55-inch prices at every store

  • SilariusNew

    In stock

    $1,631.99Observed Nov 7, 2026, 9:46 AM
    Visit Silarius
  • BrandsMart USANew

    Availability unknown

    $1,399.99Observed Nov 8, 2026, 6:37 AM
    Visit BrandsMart USA
  • Fischer FurnitureNew

    Availability unknown

    $1,499.99Observed Nov 8, 2026, 6:37 AM
    Visit Fischer Furniture
  • Sargent ApplianceNew

    Availability unknown

    $1,499.99Observed Nov 8, 2026, 6:37 AM
    Visit Sargent Appliance
  • AHC AppliancesNew

    Availability unknown

    $1,499.99Observed Nov 8, 2026, 6:37 AM
    Visit AHC Appliances

Sony BRAVIA XR8B OLED 55-inch price history

$1,631.99$1,399.99
Nov 7Nov 8

Lowest price we've seen: $1,399.99 on Nov 8 at BrandsMart USA; highest $1,631.99 on Nov 7. Tracked across 5 stores since Nov 7.

What reviewers say

Reviewers consistently praise the XR8B's contrast, color and motion handling, and owners like the stand flexibility and gaming features. Complaints center on brightness in bright rooms and the thin built-in audio.

What people mention
  • Picture qualityPraisedOwners call the contrast and color excellent, especially in darker rooms.
  • BrightnessCriticisedReviewers say the panel struggles in very bright rooms with direct sunlight.
  • GamingPraised120Hz, VRR and low lag are cited as strong points for console play.
  • SoundCriticisedBuilt-in speakers are described as thin, with most owners adding a soundbar.
  • StandPraisedThe adjustable stand that clears a soundbar is a commonly mentioned plus.
  • ReflectionsMixedThe glossy screen shows reflections, though the wide viewing angle holds up.

Specifications

Network Functionality
Smart TV, Streaming
Supported Resolutions
4K
Smart TV
Yes
HDMI Ports
4
Internet Streaming Services
Netflix, Sony Pictures Core
Network Connectivity
Ethernet, Wi-Fi
Video Interface
HDMI

Questions and answers

Is the XR8B good for PS5 gaming?
Yes. It has 120Hz, VRR and low input lag, and four HDMI ports so a console and soundbar can stay connected.
How is it different from the previous Sony OLED?
It adds the XR8B processing and the four-way underlay stand, and keeps the OLED panel with Google TV.
Does it support Dolby Vision and HDR10+?
It supports Dolby Vision and HDR10, but not HDR10+.
Can I mount it on a wall?
Yes. It uses a 300 x 300 mm VESA pattern, and the included stand can be removed for wall mounting.
Does it have a NextGen TV tuner?
Yes. The tuner handles ATSC 3.0 as well as standard ATSC and ClearQAM.
What is in the box?
The TV, its stand and the remote are included; check the listing for the exact accessory list.
Where is the Sony BRAVIA XR8B OLED 55-inch cheapest?
At BrandsMart USA, for $1,399.99, as of our latest check.
Where can I buy the Sony BRAVIA XR8B OLED 55-inch?
5 stores we checked sell it, including BrandsMart USA, Fischer Furniture, Sargent Appliance, AHC Appliances, Silarius.

Stores we've priced the Sony BRAVIA XR8B OLED 55-inch at

  • BrandsMart USA deals and prices
  • Sargent Appliance deals and prices

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PC Interface
HDMI
CEC Enabled
Yes
Display Type
OLED
Resolution
4K
HDTV Format
4K UHD
Backlight Technology
OLED
Display Highlights
HDR
Refresh Rate
120Hz
Anti-Glare
Bright sources will reflect without much diffusion
Max Resolution V-Sync
VRR
Display Aspect Ratio
16:9
Dynamic Contrast Ratio
Infinite contrast
Image Contrast Ratio
Nearly infinite contrast ratio
Viewing Angle
Wide viewing angle, Remains mostly consistent from almost any angle
Viewing Angle (Vertical)
178 o
Menu Language
English
Dimensions
0.3 inches wide (brushed metal band along the bottom edge)