Compared across 5 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The BRAVIA XR8B is Sony's 55-inch 4K OLED, with over 8 million self-lit pixels for near-infinite contrast and a 120Hz panel with VRR for gaming. It runs Google TV with Netflix and Sony Pictures Core built in, and has four HDMI ports plus ATSC 3.0 for over-the-air NextGen TV. Its underlay stand can be set in four positions, including a raised setup that clears a soundbar. Against LG's C-series OLEDs it trades a slightly dimmer panel for Sony's processing and motion handling; reviewers rate its picture and upscaling highly but note OLED brightness limits in bright rooms.
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Lowest price we've seen: $1,399.99 on Nov 8 at BrandsMart USA; highest $1,631.99 on Nov 7. Tracked across 5 stores since Nov 7.
Reviewers consistently praise the XR8B's contrast, color and motion handling, and owners like the stand flexibility and gaming features. Complaints center on brightness in bright rooms and the thin built-in audio.



